Black Friday at Pottery Barn Kids is one of their biggest events of the year. If you’re planning to shop for kids’ furniture, bedding, holiday décor, or gifts, it’s worth knowing the timing, the kinds of discounts that are typical, and which items might be the best to watch for. Based on last year’s sale patterns and the company’s history, there’s a lot we can predict about their 2025 Black Friday event, including early deals, price drops, and how long the sale will last.

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Likely Black Friday Sale Dates in 2025

Pottery Barn Kids usually starts rolling out “Early Black Friday” deals well before Thanksgiving week. In 2025, those early offers are expected to begin in mid-November. These pre-sale deals often feature smaller discounts or clearance pricing on select categories, but they can still be worth checking if you have specific items in mind.

The main Black Friday 2025 event is expected to begin online at potterybarnkids.com on Thanksgiving Day, November 27, 2025. Keep in mind that all Pottery Barn Kids retail stores will be closed for the holiday, as they are every year.

In-store deals will likely begin on Black Friday itself, November 28, 2025.

The sale will likely extend beyond the weekend and through Cyber Monday. If Pottery Barn Kids follows their usual schedule, the event will run until Wednesday, December 3, 2025. That gives about a week from the start of the main sale to take advantage of deals before pricing returns to normal.

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How Big the Discounts Usually Are

Pottery Barn Kids tends to mix percentage-based markdowns with dollar-off promotions. The largest savings often appear in their clearance or seasonal categories.

Based on past years, here’s the range of discounts you can expect:

• Up to 70% off select sale items

• Up to 50% off popular furniture pieces like chairs and cribs

• Up to 60% off on seasonal bedding and blankets

• Up to 40% off larger furniture items such as beds and dressers

• Up to 60% off backpacks and luggage

• Up to 30% off toys and play furniture

• Up to 25% off baby gear

• Free shipping on many online orders, especially for smaller items

The store usually applies these discounts both online and in-store, although some specific clearance items might be online-only.

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Examples from Last Year’s Sale

Looking at last year’s deals can give a good idea of what might appear again in 2025. Here are some highlights from 2024’s Black Friday:

• Toys and Playroom Furniture: Up to 70% off

• Anywhere Chairs: Up to 50% off, with the Kids Anywhere Chair in Gray with White Piping dropping from $149 to $119

• Bedroom Furniture: Up to 40% off, including the Catalina Twin Bed in Simply White reduced from $499 to $399

• Stockings: Up to 40% off, such as the Quilted Christmas Stocking Collection, originally $19.50 to $34.50, on sale for $11 to $27

• Kids Bedding: Up to 70% off, like the Rifle Paper Co. Green Velvet Nutcracker Quilt & Shams marked down from $46.50–$269 to $29–$159

• Blankets: Up to 60% off, including the Oversized Chamois Baby Blanket reduced from $55 to $29

• Pajamas: Up to 50% off, like the My First Christmas Organic Cotton Baby Pajama, originally $39, on sale for $29

• Cribs: The Kendall Convertible Crib in Simply White went from $599 to $499

• Baby Gear: Up to 25% off

• Play Kitchens: Up to 30% off, including the Chelsea All-in-1 Toddler Play Kitchen, reduced from $499 to $349

• Backpacks and Luggage: Up to 60% off

While exact products will change, the types of markdowns in each category are usually consistent from year to year.

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Last Year’s Black Friday Ad

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Black Friday Ad History

Need to see last year’s Black Friday ad from PB Kids? No problem! Follow the archive links below to view the last few years of ad history.

• 2024: Page 1, 2, 3, 4, 5, 6, 7, 8 and 9.
• 2023: Page 1, 2, 3, 4, 5, 6 and 7.
• 2022: Page 1, 2, 3, 4, 5, 6, 7, 8 and 9.
• 2021: Page 1, 2, 3, 4 and 5.
• 2020: Page 1, 2, 3 and 4.
• 2019: Page 1, 2 and 3.
• 2018: Page 1, 2 and 3.
• 2017: Page 1 and 2.
• 2016: Page 1, 2, and 3.
• 2015: Page 1.
• 2014: Page 1, 2, and 3.

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Questions & Comments

What do you plan on getting a Pottery Barn Kids this Thanksgiving weekend? Let us know in the comments section.