LEGO does not usually host a separate Cyber Monday sale, but the promotions that begin on Black Friday often continue through Monday. Here’s a look at what we’re predicting at this year’s event.
Expected Cyber Monday 2025 Sale Dates
LEGO’s Black Friday 2025 deals are expected to launch on Friday, November 28, 2025, with the official ad likely going live around Tuesday, November 25, 2025. The sale is available both online at lego.com and in LEGO retail stores.
While the main event is Black Friday, most promotions run through Cyber Monday, December 1, 2025, or while in-stock supplies last.
What to Expect
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Discounts: Expect select sets to be discounted around 20% or slightly more. These usually focus on older or mid-range sets rather than new releases or high-demand collector items.
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Themes Likely on Sale: City, Friends, Technic, DOTS, Classic, some Marvel and DC, Harry Potter, Ninjago, Monkie Kid, and Speed Champions. High-demand exclusives like modular buildings or UCS Star Wars sets are typically excluded.
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Free Gifts with Purchase (GWP): LEGO often includes one or two mini sets with qualifying purchases. Based on last year, thresholds were around $170 and $250. These are limited in quantity, so early shopping is advisable.
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VIP Early Access: LEGO VIP members may get early access to deals and GWPs, often starting a day or two before the general sale.
Example Deals from Last Year
To give an idea of what could appear in 2025, here are some notable LEGO Cyber Monday 2024 offers:
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LEGO Creator 3-in-1 Retro Camera Toy: $16 (originally $20)
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LEGO Star Wars Captain Rex Y-Wing Microfighter: $10 (originally $13)
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LEGO Marvel Dancing Groot: $36 (originally $45)
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LEGO Jurassic World Baby Bumpy Ankylosaurus: $20 (originally $25)
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LEGO Friends Tiny Accessories Store and Beauty Shop: $9 (originally $11)
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LEGO Minecraft Steve’s Desert Expedition: $10 (originally $11)
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LEGO Harry Potter Build Your Own Hogwarts Castle: $9 (originally $15)
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LEGO City Police Bike Car Chase: $8 (originally $10)
Just remember, Lego’s Black Friday/Cyber Monday deals are always on select sets and almost never on the popular exclusives (it’s not a site or storewide sale). So if you have your heart set on something in particular, like our favorite at the moment, the Lego Ideas Home Alone set, then don’t expect it to be on sale. At most you’ll be able to qualify for Lego’s free gift with minimum purchase.
Last Year’s Ad
Cyber Monday Ad History
Are you interested in seeing some of Lego’s older Cyber Monday ads? Then follow the links below to see their previous ad scans since we starting tracking them in 2015.
- 2024: Page 1, 2, 3, 4, 5 and 6.
- 2023: Page 1, 2, 3, 4, 5, 6 and 7.
- 2022: Page 1, 2, 3, 4, 5, 6, 7, 8 and 9.
- 2022: Page 1, 2, 3, 4, 5, 6, 7, 8 and 9.
- 2021: Page 1, 2 and 3.
- 2020: Page 1 and 2.
- 2019: Page 1, 2, 3 and 4.
- 2018: Page 1, 2, 3, 4, 5, 6 and 7.
- 2017: Page 1, 2, 3 and 4.
- 2016: Page 1 and 2.
- 2015: Page 1.
- 2014: Page 1.
Questions & Comments
Which Lego sets are you planning on getting this Thanksgiving weekend? Let us know in the comments below.