Hollister Black Friday 2020 Sale – What to Expect

Updated on Friday October 23, 2020: It’s still too early for us to officially know what’s coming at Hollister’s Black Friday sale this year but for all the years we’ve been tracking them, it’s always been 50% off the entire store. You can scroll down the page to see the details from last year to get a better idea of what’s likely to come.

We’ll be posting a copy of their ad and all the important details for 2020 once we know more. Be sure to check back again soon for the latest updates or join our newsletter to be the first to know the moment news is announced.

Expected 2020 Start & End Dates

Below you’ll find our expected sale dates at Hollister Co.’s Black Friday sale this year. Our predictions are based off of last year’s sale schedule and while this is an exceptional year with the ongoing coronavirus pandemic, we’re not predicting any significant changes.

  • Expected early access: Wednesday November 24, 2020. Club Cali members typically receive 24 to 48-hour early online access to the sale (you can sign up for free on Hollister’s site).
  • Expected general start time: Thursday November 26, 2020 online (all day) and in-stores at most locations when doors open at 6:00pm local time. All stores located in these major U.S. malls/outlet centers will be closed for the entire day on Thanksgiving.
  • Expected end time: Expect the sale to run through Thanksgiving weekend into Cyber Monday. If it doesn’t, then it will likely end on Friday night but the the same 50% off storewide sale will likely return again on Monday (November 30, 2020).

What Typically Excluded?

As we always see with storewide sales, there are always some exclusions buried deep in the terms and conditions. Here are the exclusions you can once again expect to see at Hollister’s Black Friday sale this year:

  • All Hollister Co. outlet locations and any customers shopping outside of the United States.
  • Clearance, Khalid Collection, Must-haves, Multi-packs, Gilly Hicks Underwear, and 3rd party merchandise.
  • Gift card purchases and non-merchandise fees such as shipping and handling.
  • The following Hollister Co. retail locations:
    • Fifth Avenue in New York City, NY
    • Ala Moana in Honolulu, HI
    • Pearlridge in Aiea, HI
    • International Market Place in Honolulu, HI
    • Ka Makana Ali’i in Kapolei, HI
    • Mall at San Juan in San Juan, PR

Remember, if any free gift with purchase offers some then they aer always limited to one per customer. Also keep in mind that Hollister implements certain quantity limits to prevent unauthorized resellers from making bulk purchases.

Last Year’s Black Friday Ad

Updated on Tuesday November 26, 2019: This is now the sixth year that we’ve been tracking Hollister Co.’s Black Friday sale and every year we’ve basically see the sale deal — And this year isn’t any different!

Starting now, all of you Hollister Club Cali members can shop your favorite Hollister retail store or their site to get 50% off your entire purchase, including on all your favorite hoodies and jeans (non members still need to wait a few days for the sale to open up for everyone). You’ll also be able to pick up free shipping regardless of how much you spend. On top of that, if you end up spending over $75 either in-stores or online then you’ll also be able to pick up a free travel mub, while supplies last of course (limit one per customer).

Hollister’s 50% off store-wide Black Friday sale typically spans the entire Thanksgiving weekend, ending on Cyber Monday. It’s only the free gift with purchase that won’t last long, typically lasting no longer than the first day of the sale before they’re gone.

We’ve posted a copy of this year’s flyer down below. As always, some exclusions and restrictions will apply so see a store manager or their site for official terms and conditions as well as the sale end dates/times. All Hollister Factory Outlets stores are also excluded as are a few individual locations (mostly those in Hawaii and Puerto Rico). Offer available for U.S. customers only.

When’s Hollister’s next big sale? We’ll definitely see some more deals coming from them in December but the offers won’t likely be as good as those we usually see right after Christmas as they clear out their remaining 2020 inventory (it’s usually another 50% off sale, but typically not everything’s included this time around). Of course we’ll be back in late-December to again bring you the latest After Christmas sale news. Check back again or join or newsletter to stay up to speed. Believe me, if you love bargain hunting as much as we do then you won’t want to miss joining us. Have a nice Thanksgiving weekend!


Are you interested in seeing some of Hollister’s older Black Friday ads? Then follow the links below to take a walk down memory lane.

  • 2019: Page 1, 2, 3, 4 and 5.
  • 2018: Page 1, 2 and 3.
  • 2017: Page 1, 2 and 3.
  • 2016: Page 1.
  • 2015: Page 1.
  • 2014: Page 1 and 2.


What do you plan on picking up at Hollister Co. this Thanksgiving day weekend? A new hoodie? Maybe a jacket? Let us know in the comments below.

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