Whether you’re stocking up on cold-weather essentials or just browsing for everyday wear, here’s what we’re predicting at Hollister’s upcoming 2025 Black Friday sale.

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When Will Hollister’s Black Friday 2025 Sale Likely Start?

Hollister doesn’t usually wait until the day after Thanksgiving to launch its Black Friday deals. Based on past trends, this year’s sale is expected to kick off on Saturday, November 22, 2025. That’s five full days before Thanksgiving. Their sister brand, Abercrombie & Fitch, will likely run their sale during the same schedule.

Once the sale begins, it usually runs straight through Cyber Monday, which falls on Monday, December 1, 2025, this year.

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Storewide Discounts and Pricing

The headline deal is expected to be 30% off nearly everything in stock, both online and in stores. That’s been the standard Black Friday offer from Hollister for a few years now.

If you’re holding out for Cyber Monday, there may be additional deals layered on top of the regular 30% off. Last year, Hollister rolled out an extra 20% off select styles just for Cyber Monday. It wasn’t a blanket sitewide deal like the main Black Friday offer, but it did give some extra value on certain items.

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What You Can’t Use

It’s important to know that promo codes don’t work during Hollister’s Black Friday sale. This includes the welcome discount codes they give for signing up to their email list or loyalty program (Club Cali), as well as influencer promo codes you might find on Reddit, YouTube, or TikTok.

Basically, once the Black Friday event starts, all regular codes are turned off. That’s pretty typical for major sales like this, and Hollister is strict about enforcing it. So even if you’re new to their rewards program, don’t expect to stack your welcome discount on top of the 30% off.

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Free Gift Offers (If Any)

Occasionally, Hollister will run a free gift with purchase promotion during Black Friday. It’s never guaranteed and isn’t always announced ahead of time. If it does happen this year, it’s usually limited to one gift per customer, regardless of how many separate orders you place.

These offers typically include small accessories like a mini fragrance, socks, or a tote bag. If they do roll this out again in 2025, it’ll probably be while supplies last and won’t be available for long.

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Quantity Limits and Restrictions

Hollister typically puts quantity limits on purchases during Black Friday. This is done to stop resellers or bulk buyers from clearing out stock. Most people shopping for themselves or for gifts won’t run into any issues, but if you try to order large multiples of the same item, your order might get flagged.

Other common exclusions include:

• Gift cards

• Clearance items

• Gift wrap

• Taxes and shipping fees

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Specific Examples from Last Year

Here’s a look at some examples of what was on sale last year to give you a better idea of what to expect this time:

• Ultra High-Rise Super Skinny Jeans: Originally $59.95, dropped to $41.96

• Icon Mockneck Sweater: Was $49.95, marked down to $34.96

• Faux Fur-Lined Puffer Jacket: Regularly $99.95, went down to $69.96

• Hollister Wave Body Spray: $14.95 reduced to $10.46

• Men’s Flannel Shirts: From $39.95 to $27.96

• Women’s Lounge Joggers: Normally $44.95, on sale for $31.46

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How It Compares to Other Hollister Sales

If you’re wondering whether Black Friday is the best time to buy, here’s a breakdown of how it stacks up against other sales Hollister runs throughout the year:

• After Christmas Sale: Discounts range between 20% to 50% off, but this event mostly focuses on clearing leftover inventory. Selection is limited and sizing can be hit or miss.

• Memorial Day: You’ll usually see 25% to 40% off storewide, but the discount doesn’t always apply to newer releases.

• Fourth of July: Offers are typically 20% off when you spend $75 or more. That’s good if you’re buying in bulk, but not as generous for smaller purchases.

• Labor Day Weekend: Often includes select items at up to 50% off, with an extra 20% off applied at checkout. Online orders over $59 also usually ship free. This is a solid deal, but it’s not a full-site discount like Black Friday.

Bottom line: Black Friday is usually the best time of year to shop if you want access to the widest selection at a decent across-the-board discount.

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Last Year’s Black Friday Ad

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Hollister’s Black Friday Ad Scan History

How did Hollister’s Black Friday sale look like last year or the year before? Follow the ad archive links below to find out.

• 2024: Page 1 and 2.
• 2023: Page 1, 2 and 3.
• 2022: Page 1, 2 and 3.
• 2021: Page 1.
• 2020: Page 1.
• 2019: Page 1, 2, 3, 4 and 5.
• 2018: Page 1, 2 and 3.
• 2017: Page 1, 2 and 3.

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Question & Comments

How will you be refreshing your wardrobe at Hollister Co. this Thanksgiving weekend? Will you be looking to get a new hoodie or jacket? Maybe some jeans or t-shirts? Let us know in the comments below.