If you’ve been holding off on restocking your favorite Estée Lauder skincare or makeup essentials, or just waiting for the right moment to splurge on something new, Black Friday is usually the best time of year to do it. Estée Lauder’s Black Friday sale has become a major event in the beauty world, and 2025 looks like it’ll follow the same path. Here’s what to expect from this year’s event, based on what’s happened in the past and what we already know.

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Likely Black Friday 2025 Sale Start & End Dates

Estée Lauder typically gives newsletter subscribers early access to their Black Friday sale. In 2025, early access is expected to begin on Wednesday, November 26, 2025, which is the day before Thanksgiving. For everyone else, the sale is likely to go live on Thursday, November 27, 2025 (Thanksgiving Day).

The event usually runs through the weekend and wraps up on Cyber Monday, which falls on Monday, December 1, 2025. It’s worth noting that the sale will likely only last as long as supplies do—so if there’s something specific you’re after, it’s best not to wait until the last minute.

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Site-Wide Discount: 30% Off

For the past few years, Estée Lauder has offered a 30% discount across their entire website during Black Friday. There’s a strong chance they’ll repeat this in 2025. Last year, those who accessed the sale early had to use a promo code (it was FRIDAY24) to unlock the deal. That might change this year, but it’s still good to be ready for a similar setup.

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Where the Sale Is Happening

The sale is exclusive to esteelauder.com. Don’t expect these same discounts in department stores or on third-party beauty retailer sites. If you’re signed up for Estée Lauder’s emails, you’ll likely get a heads-up with all the details and any promo codes needed.

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Free Gifts with Purchase

Estée Lauder usually includes free gifts when you hit certain spending thresholds during their Black Friday sale. These gifts can change depending on the day, and they’re generally available only while supplies last.

What Happened in 2024 (Likely Similar This Year):

• Black Friday (2024):

  • Orders of $200 or more received a free full-size Micro Essence (a cult-favorite treatment lotion).

  • Orders of $250 or more got an extra full-size moisturizer on top of that.

• Cyber Monday (2024):

  • Any order of $125 or more came with a free 7-piece gift set.

  • Orders of $175 or more got an additional full-size Advanced Night Repair Eye Gel-Creme.

These types of tiered gift offers are expected to come back this year, possibly with slightly different products.

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Holiday Blockbuster Set

One of the biggest highlights of Estée Lauder’s holiday sale season is the return of their Holiday Blockbuster. This is a massive, limited-edition set filled with bestsellers and exclusive products. If past years are any indication, here’s what to expect:

• Price: Likely $90 (same as previous years).

• Requirement: Must purchase at least one other product, but no minimum spend is necessary.

• Value: The set is valued at around $625.

• Limit: One per customer.

The Blockbuster set is usually loaded with full-size and deluxe-size products across skincare and makeup. It typically comes in a reusable train case or vanity bag and includes things like Advanced Night Repair, eye creams, lipsticks, mascara, and eyeshadow palettes. For those who like trying a bit of everything—or gifting—it’s one of the better values you’ll find during the sale.

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Examples of Past Discounts and Popular Items

To get a clearer idea of what to expect, let’s take a look at what was included in last year’s Black Friday sale and some popular product categories:

Skincare

Estée Lauder is probably best known for its skincare, especially the Advanced Night Repair line. Last year, shoppers grabbed:

• Advanced Night Repair Synchronized Multi-Recovery Complex (1.7 oz) – Regularly $115, dropped to around $80.50 with the discount.

• Revitalizing Supreme+ Youth Power Creme (1.7 oz) – Regular price $96, down to $67.20.

• Micro Essence Treatment Lotion (5 oz) – Normally $90, marked down to $63.

These are core products that rarely go on sale outside of Black Friday.

Makeup

Makeup items were also included in the 30% discount. Some examples:

• Double Wear Stay-in-Place Foundation – Usually $48, marked down to $33.60.

• Pure Color Envy Sculpting Lipstick – Regular price $36, on sale for $25.20.

• Sumptuous Extreme Mascara – Normally $32, priced at $22.40.

All shades were included, and availability was pretty solid through the first few days.

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Last Year’s Black Friday Ad

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Estée Lauder’s Black Friday Ad Archive

Need to see some of Estée Lauder’s previous Black Friday ad scans? No problem! We have a record from the last few year’s. Just follow the links below to learn more.

• 2024: Page 1, 2 and 3.
• 2023: Page 1 and 2.
• 2022: Page 1, 2 and 3.
• 2021: Page 1, 2 and 3.
• 2020: Page 1, 2 and 3.
• 2019: Page 1.
• 2018: Page 1, 2, 3 and 4.
• 2017: Page 1 and 2.
• 2016: Page 1 and 2.
• 2015: Page 1 and 2.
• 2014: Page 1 and 2.

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Questions & Comments

Find some good deals on any Estée Lauder products worth sharing? Then let us know in the comments below.