Updated on Monday, November 10, 2025: bareMinerals’ annual Black Friday event is one of the best opportunities of the season to stock up on your favorites. Here’s a breakdown of what you can expect this year, including the likely sale dates, anticipated discounts, what to buy, and any exclusions you should keep in mind.

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Expected Black Friday 2025 Sale Dates

BareMinerals Black Friday Sale for 2025 is expected to begin on Saturday, November 22, 2025 for Good Rewards Members. If you’re part of bareMinerals’ loyalty program, this means you’ll get first access to the deals before anyone else, which is a nice perk. Early access is likely to require a promo code at checkout (last year’s code was EARLY25).

For everyone else who isn’t a loyalty member, the sale will likely open on Sunday, November 23, 2025, and will continue through Saturday, November 29, 2025 (or while supplies last). That gives you nearly a full week to shop the discounts, but with beauty products being popular Black Friday items, it’s always a good idea to shop sooner rather than later.

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The Likely Deal: 25% Off Nearly Everything

This year, you can expect to see 25% off nearly everything sitewide at bareminerals.com. BareMinerals’ typically also offers a free gift with purchase during the event. Last year, shoppers who spent $55 or more received it.

The free gift tends to vary, but it’s often a deluxe sample or travel-sized version of a best-selling product—something that lets you try out a new formula or keeps your beauty routine travel-friendly.

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Possible Exclusions to Be Aware Of

While the 25% discount will apply to most items, there are always a few exclusions to keep in mind. Based on last year’s terms, here’s what you can expect to be excluded:

1. Holiday Sets, Samplers, and Kits: These are usually pre-discounted or bundled at a value price, so they won’t be eligible for the additional 25% off.
2. Gift Cards: As with most sales, you won’t be able to buy gift cards at a discounted price.
3. Previous Purchases: If you made a purchase before the sale, you won’t be able to get a price adjustment.
4. Third-Party Retailers: The sale is valid only on bareMinerals’ official website and stores—not at other retailers, salons, or spas.
5. Cash Equivalents and Substitutions: You won’t be able to swap out the free gift or turn it into a cash value.

Make sure to check the fine print of the sale to ensure the items you’re purchasing qualify for the discount.

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Last Year’s Black Friday Ad

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Black Friday Ad History

Is bareMinerals’ Black Friday sale this year better than last year? What about the year before that? You can view all of their older Black Friday ad scans through 2014 by following the links below.

• 2024: Page 1, 2 and 3.
• 2023: Page 1.
• 2022: Page 1, 2, 3 and 4.
• 2021: Page 1 and 2.
• 2020: Page 1 and 2.
• 2019: Page 1 and 2.
• 2018: Page 1 and 2.
• 2017: Page 1 and 2.
• 2016: Page 1.
• 2015: Page 1, 2, 3 and 4.
• 2014: Page 1.

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Questions & Comments

What are your favorite cleansers, moisturizers or serums from bareMinerals? Will you be shopping for any other cosmetics this Thanksgiving weekend? Let us know in the comments.