Updated on Wednesday, September 2, 2026: Zales has not announced its Black Friday 2026 sale yet, but last year’s event gives us a pretty good idea of what to expect.

Black Friday falls on Friday, November 27, 2026. We expect Zales to start its main sale about a week before Black Friday, with discounts continuing through Thanksgiving weekend and a separate Cyber Monday promotion following afterward.

Diamond jewelry, engagement rings, earrings, necklaces, bracelets and watches should all be part of the sale.

Expected Zales Black Friday 2026 Dates

Here’s our current prediction:

These dates have not been confirmed by Zales.

In 2025, Zales’ main Black Friday sale ran from November 20 through November 30, followed by Cyber Monday. The sale was available both at zales.com and in stores.

If Zales follows the same Thursday-before-Black-Friday schedule in 2026, November 19 is our best estimate for the start of the main event.

What Will the Zales Black Friday 2026 Sale Be?

Our best prediction is a sale very similar to 2025:

• Up to 50% off select Black Friday specials
• Up to 40% off a large selection of other qualifying jewelry
• No promo code required on most advertised deals
• Additional markdowns on select lab-grown diamond jewelry

Last year’s official Zales sale advertised up to 50% off Black Friday Specials and up to 40% off much of the rest of the qualifying assortment.

We expect the same general discount levels in 2026.

Zales Black Friday 2026 Price Predictions

Here are some actual 2025 deals along with what we think comparable jewelry could cost in 2026.

These 2026 prices are our predictions for comparable items, not announced Zales prices.

The actual 2025 sale included discounts of 45% to 50% on several of these pieces, while some featured jewelry reached discounts above 50%.

Lab-Grown Diamond Deals Should Be a Big Part of the Sale

Lab-grown diamonds were one of the biggest themes in Zales’ 2025 Black Friday sale.

Some examples included:

• 1 CT lab-grown diamond necklace for $399.98, regularly $729
• 1/2 CT lab-grown diamond band for $499.98, regularly $999
• 1/2 CT lab-grown diamond stud earrings for $249.98, regularly $549
• 1-1/2 CT lab-grown diamond engagement ring for $1,399.98, regularly $2,499.99
• 5 CT lab-grown diamond tennis bracelet for $1,999.98, regularly $3,500

We expect lab-grown diamond rings, earrings and tennis bracelets to once again have some of the largest percentage discounts in 2026.

Zales Engagement Ring Deals

Black Friday can also be a good time to shop Zales engagement rings and bridal sets.

Last year, a 1-1/2 CT princess-cut lab-grown diamond engagement ring dropped to $1,399.98 from $2,499.99. A 2 CT oval lab-grown diamond bridal set was $2,499.98, down from $3,999.99.

For 2026, we expect select lab-grown diamond engagement rings to be around 35% to 50% off.

However, not every engagement ring will qualify. Solitaire rings, designer collections and custom jewelry have been excluded from past Black Friday promotions.

Earrings, Necklaces and Bracelet Deals

You don’t have to spend thousands of dollars to find a Zales Black Friday deal.

Last year’s sale included a 1/4 CT lab-grown diamond chain bracelet for $99.98 and a diamond pendant and earring set for $149.98. Select lab-grown diamond stud earrings were around $250.

For 2026, we think some of the more affordable Black Friday prices could look like:

• Sterling silver jewelry around $50-$100
• Small diamond bracelets around $100-$150
• Diamond pendant and earring sets around $150-$200
• Lab-grown diamond studs around $200-$300
• Larger diamond necklaces and bracelets from $500 and up

The deepest discounts will likely be limited to specific featured styles.

What Will Probably Be Excluded?

Zales usually has a fairly long exclusions list.

In 2025, exclusions included certain solitaire rings, designer collections, select watches, charms, clearance merchandise, pre-owned jewelry, custom items, loose stones and protection plans. Black Friday discounts generally could not be combined with other coupons or promotions.

We expect similar exclusions in 2026.

Always check whether the exact piece you want is included rather than assuming the advertised “up to 40% off” applies to everything.

Is Vault Rewards Worth Joining Before Black Friday?

Yes. Vault Rewards is free to join.

Members currently earn 1 Gem for every $1 spent, and membership includes benefits such as member-only offers and early access to sales and new merchandise. Higher tiers can also receive free express shipping and additional benefits.

The current tiers are:

Because membership is free, it makes sense to sign up before Black Friday if you’re planning a purchase.

Zales Credit Card and Financing

Zales also offers special financing options through the Zales Credit Card.

Current financing plans are available on qualifying purchases, with minimum purchase requirements varying by plan. Cardholders may also receive special offers and additional Vault Rewards benefits.

That can be useful on a larger engagement ring or diamond purchase, but financing isn’t the same thing as a discount. Compare the actual Black Friday price first.

Zales Shipping and Returns

Zales’ current standard offer includes free shipping on qualifying purchases of $199 or more. Higher-tier Vault Rewards members may qualify for free express shipping.

Zales currently allows returns within 30 days of purchase or shipment. Jewelry exchanges are generally allowed within 60 days, while watch exchanges are limited to 30 days. Holiday policies can vary, so we’ll check the 2026 terms once the Black Friday sale begins.

Zales Cyber Monday 2026

Cyber Monday falls on Monday, November 30, 2026.

Zales usually rolls from Black Friday directly into Cyber Monday rather than completely changing its sale.

The 2025 Cyber Monday preview expected many of the same discounts, including up to 40% off a broad selection and deeper discounts of 50% or more on select featured jewelry.

For 2026, we expect Cyber Monday to offer similar savings, possibly with a few new online specials.

If a specific ring, necklace or pair of earrings is already 50% off during Black Friday, there probably isn’t much reason to wait.

When Will the Zales Black Friday 2026 Ad Come Out?

We expect early Black Friday deals to begin appearing sometime in the first half of November.

Zales had an Early Black Friday Specials section in 2025 with discounts already reaching 40% to more than 50% on selected jewelry before the main event.

The full Black Friday promotion should become clear around November 18-19 if last year’s schedule repeats.

We’ll update this page once Zales confirms the official 2026 dates, exclusions and featured deals.

Our Zales Black Friday 2026 Prediction

We expect Zales’ Black Friday 2026 sale to begin around November 19 and run through Thanksgiving weekend.

The most likely promotion is up to 40% off a large selection of qualifying jewelry, with select Black Friday specials reaching 50% off or more.

Lab-grown diamond jewelry should once again have some of the strongest prices. Based on last year, we could see diamond stud earrings around $250, 1 CT lab-grown diamond necklaces around $350 to $400 and larger engagement rings discounted by $1,000 or more.

For now, all 2026 dates and prices above are predictions. We’ll update them once Zales officially launches its Black Friday sale.

Zales Black Friday 2025 Ad and Deals

While we wait for the Zales Black Friday 2026 sale, you can browse last year’s three-page ad and featured deals below.

The 2025 sale gives us a good idea of the discounts, jewelry styles and prices that could return this year.

All deals below are from 2025 and have expired.

Zales’ Black Friday 2025 sale is now live! If you’re planning to shop this holiday season, it helps to know the timing, discount levels, exclusions, and types of jewelry included. Below, we break down everything you need to know based on the confirmed 2025 sale.

Black Friday 2025 Sale Dates

Zales’ official Black Friday 2025 sale runs from Thursday, November 20 through Sunday, November 30, 2025, at 5:59 AM CST. A separate Cyber Monday sale will follow afterwards. The sale is available both in-store and online at zales.com.

How Big the Discounts Are

Zales is offering two main types of savings:

• Up to 50% off Black Friday specials on select featured items.
• Up to 40% off nearly everything else in-stock, no promo code required. Sale prices are reflected directly on qualifying items.

Most jewelry, including fashion pieces, engagement rings, watches, and more, will have the discounted price already applied. Some items may have had interim markdowns before the sale, so the price you see may reflect both prior and Black Friday discounts.

Featured Black Friday 2025 Deals

Here are some of the top Black Friday 2025 deals:

• 1 CT. T.W. Journey Lab-Grown Diamond Curved Bar Necklace in Sterling Silver (F/VS2) – $399.98, 45% off (Was $729)
• 1 CT. T.W. Lab-Grown Diamond Graduated Line Necklace in 10K White Gold (F/VS2) – $1,099.98, 50% off (Was $2,199)
• 1/2 CT. T.W. Lab-Grown Diamond Rounded Triple Row Band in 10K White Gold (F/VS2) – $499.98, 50% off (Was $999)
• Blue Lab-Created Sapphire & 3/8 CT. T.W. Lab-Grown Diamond Hoop Earrings in Sterling Silver (F/VS2) – $299.98, 45% off (Was $549)
• 5 CT. T.W. Lab-Grown Diamond Tennis Bracelet in 10K White Gold (F/SI2) – $1,999.98, 43% off (Was $3,500)
• 1 CT. T.W. Journey Lab-Grown Diamond Hoop Earrings in Sterling Silver (F/VS2) – $299.98, 59% off (Was $729)
• 1-1/2 CT. T.W. Princess-Cut Certified Lab-Grown Diamond Frame Engagement Ring in 14K White Gold (F/VS2) – $1,399.98, 44% off (Was $2,499.99)
• 1/4 CT. Lab-Grown Diamond Solitaire Chain Bracelet in Sterling Silver (F/VS2) – $99.98, 49% off (Was $195)
• 1/2 CT. T.W. Certified Lab-Grown Diamond Solitaire Stud Earrings in 14K White Gold (F/VS2) – $249.98, 54% off (Was $549)
• 1 CT. T.W. Lab-Grown Diamond Fashion Band in Sterling Silver (F/VS2) – $399.98, 45% off (Was $729)
• 2-1/4 CT. T.W. Princess-Cut Certified Lab-Grown Diamond Engagement Ring in 14K White Gold (F/VS2) – $1,999.98, 47% off (Was $3,799.99)
• 2 CT. T.W. Oval Certified Lab-Grown Diamond Bridal Set in 14K White Gold (F/VS2) – $2,499.98, 38% off (Was $3,999.99)
• 4-1/2 CT. T.W. Certified Lab-Grown Diamond Engagement Ring in 14K White Gold (F/VS2) – $4,999.98, 41% off (Was $8,499.99)
• 1 CT. T.W. Certified Lab-Grown Diamond Solitaire Pendant & Drop Stud Earrings Set in Sterling Silver (I/SI2) – $149.98, 63% off (Was $399.99)
• 3/4 CT. T.W. Diamond Solitaire Hidden Frame Stud Earrings in 10K White Gold (I/I2) – $749.98, 56% off (Was $1,699.99)

These deals highlight lab-grown diamond jewelry, engagement rings, bracelets, earrings, and pendants, with discounts from 35% to over 60% off.

Exclusions to Expect

Official exclusions for the 2025 sale include:

• From This Moment and Lab-Grown Diamond solitaire rings
• Shahla designer collection
• Timepieces outside featured brands
• Licensed sports team jewelry
• Specially priced items, Charms, Internally Flawless, Stellar Allure, Trend Spotlight, Whimly, Zales Essentials, Men’s Edit
• Clearance, closeouts, pre-owned watches, pre-owned jewelry, and rental items
• Customized items, Diamond Events, loose stones, protection plans, and prior purchases

Some new items, designer brands, or exclusive collections may also be excluded. Offers cannot be combined with any other coupon or promotion.

Shipping & Return Policy

Zales offers free shipping in the U.S. on online orders with no minimum purchase. Their standard 60-day risk-free return policy applies, and during the holidays, returns may be extended into January for extra flexibility.

Zales Black Friday 2025 Ad & Official Terms

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Comparing with Other Sales

One thing to keep in mind is that some of Zales’ Black Friday prices may not be dramatically different from what you’ll find during other big events, like Labor Day or Valentine’s Day sales. For certain items, the savings are bigger during Black Friday, but for others, the discounts are fairly similar.

If you’re shopping for a specific type of ring or necklace, it’s worth checking other jewelry stores too. Costco, for example, has competitive pricing on diamond jewelry. Comparing across retailers can help make sure you’re actually getting the best deal.

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Black Friday Ad History

We’ve built quite an archive of Zales’ previous Black Friday ads over the years. Follow the links below to view the ad history.

• 2025: Page 1, 2 and 3.
• 2024: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14 and 15.
• 2023: Page 1, 2, 3, 4, 5, 6, 7, 8, 9 and 10.
• 2022: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11 and 12.
• 2021: Page 1, 2 and 3.
• 2020: Page 1 and 2.
• 2019: Page 1, 2, 3, 4 and 5.
• 2018: Page 1, 2 and 3.
• 2017: Page 1 and 2.

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Questions & Comments

What new jewelry are you planning on buying this upcoming holiday weekend at Zales? Getting something for yourself or are you shopping for the perfect Christmas gift? Maybe an engagement ring for one lucky girl? Let us know in the comments below.