JCPenney Black Friday 2025 Sale - What to Expect & When

JCPenney’s Black Friday sale is one of their biggest shopping events of the year, often with major savings across clothing, home, beauty, jewelry, and more. Based on previous years, we’ve pulled together everything we know and can reasonably expect this year, that includes the likely sale dates, doorbusters, store hours, typical discount levels, and examples of real deals from last year—so you can plan ahead.

When Will the JCPenney Black Friday 2025 Sale Start?

While the official ad for JCPenney’s Black Friday 2025 sale hasn’t been released yet, we can expect it to drop around Monday, November 10, 2025. That’s when it was leaked last year. The ad was 58 pages long, and if history repeats, it’ll be packed with offers across nearly every department.

As for the actual sale dates, JCPenney will likely roll out some early Black Friday preview deals in the first few weeks of November on jcpenney.com. But the main event is expected to run from Friday, November 21, through Sunday, November 30, 2025.

For those planning to shop in person on Black Friday itself, stores are expected to open again at 5:00 AM, just like last year. That’s when the best doorbusters and giveaways will be available.

Early Deals vs. Main Black Friday Event

JCPenney usually releases a few rounds of early access offers—sometimes even calling them “Black Friday Early Access” sales—during the first two weeks of November. These typically include modest discounts on clothing, bedding, kitchen goods, and sometimes jewelry.

The real discounts come during the official Black Friday period, starting the Friday before Thanksgiving and continuing through Cyber Monday weekend.

While there are often some online-only deals during Cyber Monday, the most aggressive savings are usually offered during the in-store Black Friday hours, especially those early doorbusters.

Doorbusters and Giveaways on Black Friday

The first wave of shoppers who walk into JCPenney stores right at 5:00 AM on Black Friday can usually expect some extra surprises. Last year, JCPenney gave out doorbuster giveaways at 5:00 AM, 9:00 AM, 1:00 PM, and 5:00 PM. It’s likely they’ll bring this back again in 2025.

Some of the items handed out in 2024 included:

A limited-edition snow globe (a fan favorite)
Golden Totes with mystery gifts inside
Store gift cards, including a rare $500 card good on a $500+ purchase
Lab-grown diamond stud earrings
A Cuisinart stand mixer

These giveaways are typically available in limited quantities and only to those who are physically in the store at those key times. If you’re planning on going in person, it’s worth getting there early.

Discount Levels to Expect

Discounts during JCPenney’s Black Friday sale vary by department, but here are the general ranges based on previous years:

Fine jewelry: Up to 75% off
Home goods: Up to 70% off
Clothing and apparel: Typically 50% to 60% off
Small kitchen appliances: Often 80% to 90% off select items (with coupons or rebates)
Holiday decor: Around 70% off
Mattresses and furniture: Anywhere from 50% to 70% off, depending on the brand

They also usually offer bonus discounts when you use a JCPenney credit card and sometimes extend special financing on certain purchases, especially in fine jewelry and big-ticket items.

Clothing and Apparel Deals

If you’re looking to stock up on clothes for the family, Black Friday at JCPenney usually comes through with solid savings. In 2024, we saw:

Women’s St. John’s Bay Cable Sweaters for $9.99 (normally $34)
Women’s boots starting at $19.99 (regularly $60 to $85)
Juicy by Juicy Couture Velour sets on sale for $49.99 (normally $100)
Fila shoes for men, women, and kids starting at $24.99 (usually $40 to $70)
Xersion activewear for the whole family starting at $4.99
Outerwear for all ages from $17.99
Matching sleepwear sets for the whole family at 50% off
Levi’s jeans at up to 40% off for adults, and up to 50% off for kids
Disney apparel at up to 50% off

These types of deals are likely to return in similar form this year. Expect plenty of markdowns on house brands like St. John’s Bay, Xersion, and a few national brands mixed in.

Jewelry and Watches

JCPenney consistently puts out some of the steepest discounts on jewelry during Black Friday. Last year’s promotions included:

75% off gold and sterling silver chains (priced from $62 to nearly $18,000)
Select lab-grown diamond earrings included in giveaways
Special financing on fine jewelry purchases of $100 or more (if using a JCPenney card)

It’s a good time to shop for gifts or even engagement rings, if you know what you’re looking for. You can usually find pieces ranging from fashion jewelry all the way to luxury-grade diamonds, all heavily marked down.

Home and Bedding

There were major savings across home categories last year, and we’ll probably see similar deals again. These were some standout items in 2024:

Bearpaw bedding, throws, and pillows at 60% off (regularly $50 to $300)
Martha Stewart 19-piece ceramic cookware set for $99.99 (was $180)
Home Expressions bath towels for $2.99 each (normally $10)
Distant Lands candles at $7.99 each or 3 for $20 (normally $26 each)
North Pole Trading Co. holiday décor at 70% off

Deals in this category tend to go fast, especially the more affordable bath and kitchen items.

Kitchen Appliances and Cookware

If you’re shopping for small kitchen appliances or cookware sets, this is one of the best times of the year to get them at JCPenney. The 2024 offers included:

Cooks or Black+Decker appliances for just $4.99 each (after rebates, normally $34 to $50)
Cooks 2-quart air fryer for $24.99 (was $60)
Cooks 5.3-quart stand mixer for $99.99 (was $190)
Nutribullet, Crock-Pot, or Cuisinart appliances from $59.99 (normally $130 to $160)
Keurig K-Select Coffee Maker for $79.99 (normally $140)
Ninja appliances at up to 60% off

Some of these were in-store only or required rebate forms to get the lowest price, so read the fine print when deals are posted.

Furniture and Mattresses

Black Friday is one of the few times JCPenney goes heavy on big-ticket items like sofas, bedroom sets, and mattresses. In 2024, these were some of the major markdowns:

Serta Blue Lagoon Nights Medium Queen Mattress for $589 (was $2400)
Sealy Posturepedic Reford Queen Mattress for $649 (was $2200)
Beautyrest Beachfront Bay Queen Mattress Set for $999 (was $3200)
Signature Design by Ashley Blake Sofa for $499 (was $1752)

While these prices are still investment-level, the markdowns are huge compared to normal sale pricing.

Electronics and Tech

JCPenney doesn’t go deep into electronics like some other retailers, but they usually carry a handful of budget-friendly tech and accessories during Black Friday. Last year included:

iLive Home Theater Projector Bundle for $99.99 (was $219)
Iconic Massage Gun for $19.99 (normally $59)
12 Days of Beauty Advent Calendar at 30% off (was $45)

Not a huge selection, but these smaller electronics are usually great for gifts or stocking stuffers.

Holiday Decor and Gifts

If you’re decorating early or gifting home accessories, Black Friday is a good time to grab these at JCPenney. In 2024:

North Pole Trading Co. holiday decor was 70% off
Pink Sky Warming Critters (plush heatable animals) were $19.99 (normally $59)
Candles and gift sets heavily discounted, often bundled for extra savings

Expect similar categories to return, likely starting a few days before Thanksgiving weekend.