Based on past years, we’ve put together everything you need to know about what to expect from Jared’s upcoming Black Friday 2025 sale, from when it will likely start to what kinds of items you can expect to be discounted, how much of a discount, and what specific deals showed up last year.
Likely Start and End Dates for Jared’s Black Friday 2025 Sale
If you’re planning your shopping early, it’s worth knowing that Jared usually doesn’t wait until the day after Thanksgiving to kick things off. Based on last year’s schedule, the pre-Black Friday deals are expected to begin around Wednesday, November 20, 2025 (that’s a little over a week before Thanksgiving). These are early promotions and are typically more limited compared to the main event.
The main Black Friday event will probably start on or around Wednesday, November 26, 2025, both in-stores and on jared.com. That’s the day before Thanksgiving. The deals usually continue through Sunday, November 30, but if things follow the same pattern as last year, Jared will roll right into Cyber Monday with little to no change in the promotion. The final day of the extended sale is likely Tuesday, December 2, 2025.
So, in total, the Black Friday event will likely span around two full weeks, with the most aggressive discounts popping up during Thanksgiving week.
Expected Discount Levels
When it comes to discounts, Jared tends to split its sale into tiers. The pre-Black Friday sale last year featured discounts up to 20% off select jewelry items. Once the main event hit, that increased to up to 25% off on a wider selection of merchandise.
Some of the major offers during the 2024 sale included:
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10% off engagement rings
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20% off lab-created loose diamonds
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25% off select Le Vian styles
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Free Bulova sunglasses (up to a $100 value) with select Bulova watch purchases
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Free Blue Angels Clock (valued at $56) with a regular-priced Citizen Watch
These discounts were fairly consistent in-store and online. However, availability sometimes varied depending on location.
Common Exclusions to Watch For
Jared’s sales do come with some fine print. Based on the official 2024 terms, here are the items that were excluded from last year’s Black Friday and Cyber Monday offers:
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Clearance items
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Loose natural diamonds (except for lab-created ones)
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Anniversary and wedding bands
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Timepieces not marked as part of the promotion
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Bridal pieces during the pre-Black Friday window
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Jewelry cleaning items and warranties
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Custom pieces, gift cards, repairs, and trade-in purchases
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Designer brands such as A. Link, Alessi Domenico, Crivelli, J’Lure, Jared Atelier, Kallati, Pnina Tornai, Shy Creation, Vera, Yoko, Zydo
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Previously owned items and charity-linked merchandise
You also couldn’t stack discounts or promo codes. So if you’re someone who likes to apply coupons, Black Friday might not be the time for that—everything was offered at the posted promotional price only.
Last Year’s Black Friday Ad
Jared’s Black Friday Ad Archive
Are you interested in viewing some of Jared’s older Black Friday ads? Then follow the links below for their ad archive.
- 2024: Page 1, 2, 3, 4 and 5.
- 2023: Page 1 and 2.
- 2022: Page 1 and 2.
- 2021: Page 1 and 2.
- 2020: Page 1.
- 2019: Page 1 and 2.
- 2018: Page 1, 2, 3, 4, 5, 6, 7 and 8.
- 2017: Page 1 and 2.
- 2016: Page 1.
- 2015: Page 1.
- 2014: Page 1.
Questions & Comments
What new jewelry are you planning on getting for your significant other (or yourself!) from Jared Jewelers this Thanksgiving weekend? Cross shopping other popular jewelry stores such as Zales, KAY and Helzberg Diamonds? Let us know in the comments below.