If you’re thinking about buying a new backpack or travel bag during this year’s Black Friday sales, JanSport might be one of the brands worth keeping an eye on. Here’s a look at what to expect, when to shop, how much you’ll save, and what was on sale last year so you have a better idea of what might show up again.
When JanSport’s Black Friday 2025 Sale Will Start and End
Based on their typical sales schedule, JanSport is expected to start their 2025 Black Friday sale on Wednesday, November 19, 2025 on jansport.com. That’s just over a week before Thanksgiving.
The sale usually stays up for a while. If JanSport follows last year’s timeline, the sale will likely run through Monday, December 9, 2025. That gives shoppers about three weeks to browse and buy. There’s no need to rush into it on the first day unless you’re eyeing something that might sell out quickly.
What JanSport Typically Offers for Black Friday
Over the last few years, JanSport has offered up to 50% off select backpacks and bags during their Black Friday event. That doesn’t mean every item is half off. The keyword here is “up to.” Some bags will be 20% off, others might hit the 30% or 40% mark, and a few top picks could see that full 50% markdown.
The discounts usually apply only to select items, not the entire site (you can see some of last year’s sale highlights in the ad posted below). You’ll find the best deals in a designated sale section, with limited-time markdowns clearly labeled. Sometimes, more popular or newer releases aren’t included in the sale at all. So it really comes down to browsing what’s available once the event goes live.
They also tend to throw in a freebie when you spend a certain amount. Last year, if you spent $75 or more, you could get a free JanSport Travel Caddy by using the promo code TRAVEL at checkout. That’s likely to return in some form.
On top of that, free standard shipping is usually included during the Black Friday event. That applies to most domestic orders without a minimum spend.
Last Year’s Black Friday Ad
Black Friday Ad History
Are you interested in seeing some of the older Black Friday ads from JanSport? Then you’ve come to the right place! Follow the links below to view the last few years of ad history.
- 2024: Page 1, 2, 3, 4 and 5.
- 2023: Page 1 and 2.
- 2022: Page 1.
- 2021: Page 1.
- 2020: Page 1.
- 2019: Page 1, 2, 3 and 4.
- 2018: Page 1, 2, 3, 4 and 5.

Questions & Comments
Do you have a favorite JanSport backpack? If so then let us know in the comments section.