Updated on Wednesday, November 26, 2025: UGG’s Black Friday 2025 sale is officially live!

The event, known as the UGG Cyber Sale, offers big savings on boots, slippers, and cold-weather accessories. This year, you can enjoy up to 50% off select sale items, plus an extra 10% off for UGG Rewards members with promo code MEMBER10CYBER at checkout. Free ground shipping is available on all orders.

When UGG’s Black Friday 2025 Sale Starts and Ends

The UGG Cyber Sale is now live online at ugg.com and will run through Cyber Monday, December 1, 2025, at 11:59 PM PST. Quantities are limited, so early shopping is recommended (popular items like the Classic Boots, Neumel, and slippers often sell out quickly).

UGG Rewards & Exclusive Offers

• Extra 10% off sale orders for UGG Rewards members with promo code MEMBER10CYBER. Sign-up is free on UGG.com.

• Double Rewards Points on Cyber Sale orders $200+ for UGG Rewards members (US only, online only, not retroactive).

• Free Sock Pack Gift ($30 value) with orders $200+ through November 27, 2025, at 11:59 PM PST (continental US only, while supplies last).

• 15% off UGG Rewards offer valid through December 31, 2025, on eligible items (excludes collaborations and select limited-release products).

Discount Levels

This year’s sale includes up to 50% off select items, with most discounts ranging from 30% to 50%. Not every product is on sale, and sitewide discounts are rare. Classic styles like the Classic Mini and Classic Short typically have moderate discounts, while slippers, seasonal boots, and home items can be marked down more steeply.

Featured Deals for 2025

Here’s a sampling of this year’s top deals:

Men’s Items:

• Neumel TrailGazer: $89.99 (50% off, was $180)
• Chelsea Lug: $104.99 (30% off, was $150)
• Robinson: $87.99 (41% off, was $148)
• Kenton: $68.99 (40% off, was $115)
• Heritage Pull-On TrailGazer: $146.99 (30% off, was $210)

Women’s Items:

• Zellwood Quilted Wrap: $83.99 (50% off, was $168)
• Classic Ultra Mini Biarritz: $113.99 (40% off, was $190)
• Esmee Leather Boot: $174.99 (30% off, was $250)
• Junipher Cardigan Lite: $58.99 (50% off, was $118)
• Classic Mini TrailGazer: $109.99 (50% off, was $220)
• Scuffette II: $69.99 (30% off, was $100)
• Sunburst Tall: $174.99 (30% off, was $250)
• Marlow Robe: $86.99 (40% off, was $145)

Kids’ Items:

• Sheepskin Trapper with Stitch: $86.99 (40% off, was $145)
• Classic II Boot: $90.99 (30% off, was $130)
• Classic II Mini Boot: $93.99 (30% off, was $135)
• Tasman II: $58.99 (31% off, was $85)
• GoldenGlow: $28.99 (55% off, was $65)

Shipping and Returns

• Free ground shipping on all orders.
• Free returns apply to full-priced orders shipped via ground within the continental US (sale items may have different return policies).

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UGG’s Black Friday 2025 Ad

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UGG’s Black Friday Ad History

We’ve been tracking UGG’s Black Friday ads for a number of years now and have built an extensive archive of their previous ad scans. You can take a look at them below.

• 2025: Page 1, 2, 3, 4, 5, 6, 7 and 8.
• 2024: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16 and 17.
• 2023: Page 1, 2, 3, 4, 5, 6 and 7.
• 2022: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13 and 14.
• 2021: Page 1, 2, 3, 4, 5, 6 and 7.
• 2020: Page 1, 2, 3, 4, 5 and 6.
• 2019: Page 1, 2, 3, 4 and 5.
• 2018: Page 1.
• 2017: Page 1 and 2.
• 2016: Page 1, 2, 3 and 4.
• 2015: Page 1.
• 2014: Page 1.

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Questions & Comments

What new boots are on your Thanksgiving weekend shopping list this year? Let us know in the comments.