Williams-Sonoma’s Black Friday 2025 sale is just around the corner, and based on past events, there are clear patterns on timing, discounts, and product categories that are likely to be featured. Below is a detailed look at when the sales are expected, what kinds of items usually see the largest markdowns, the range of discounts, and examples from last year’s promotions to give an idea of what might return this year.
Black Friday 2025 Sale Dates
Williams-Sonoma has a history of beginning “Early Black Friday” deals in mid-November. In 2025, this is expected to start around Friday, November 14, 2025.
The main Black Friday event typically kicks off on online williams-sonoma.com on Thanksgiving Day (that’s on Thursday, November 27, 2025 this year), with in-store sales starting the following day (Friday, November 28, 2025).
After the weekend, the promotion typically transitions to “Cyber Monday” messaging, but the discounts remain largely the same. You can expect the sale to continue through Sunday, December 7, 2025, or until stock sells out.
Expected Discount Levels
The range of discounts usually depends on product type and timing. Based on prior years:
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Early Black Friday: Up to 50% off select items, with clearance going as high as 75% off before additional markdowns.
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Main Event: Up to 60% off a wide selection of products, and an additional 20% off the lowest marked price in the clearance section (for a total savings of up to 80% off).
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Shipping and Guarantees: Free shipping often applies to cookware, cutlery, and electrics, and price match guarantees are usually available.
Categories That Typically Go on Sale
Williams-Sonoma Black Friday promotions usually focus on premium kitchen and home goods. These categories tend to feature the largest discounts:
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Cookware: Stainless steel, nonstick, and cast iron sets.
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Electrics: Espresso machines, smart ovens, air fryers, and coffee makers.
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Stand Mixers and Attachments: KitchenAid and similar models.
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Cutlery: Knife blocks and steak knife sets from major brands.
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Glassware: Specialty and branded glassware, sometimes paired with free shipping codes.
Examples from Last Year
Last year’s sale gives a strong indication of what will likely appear again in 2025. Some featured deals included:
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Breville Barista Express Espresso Machine — $699.95 down to $549.95 (about 20% off).
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Philips Premium Digital Smart Sensing Airfryer XXL — $349.95 down to $179.95 (nearly 50% off).
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KitchenAid Artisan Stand Mixer, 5-Qt. — $449.95 down to $329.95 ($120 savings).
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All-Clad D5 Stainless-Steel 10-Piece Cookware Set — $899.95 down to $699.95 ($200 savings).
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Le Creuset Signature Cast Iron Round Wide Dutch Oven, 6-Qt. — $430 down to $279.95 (around 35% off).
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Staub Enameled Cast Iron Round Dutch Oven, 4-Qt. — starting at $350, reduced to $129.95 (over 60% off).
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Wüsthof Stainless-Steel Steak Knives, Set of 8 — $130 down to $98 (about 25% off).
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Shun Classic Essential Knife Block, Set of 7 — $1,149.95 down to $899.95 (about 22% off).
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Zwilling Four Star Eco Knife Block, Set of 12 — $499.95 down to $399.95 (20% off).
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Moccamaster by Technivorm KBGV Select 10-Cup Coffee Maker — $359.95 down to $251.95 (30% off).
Last Year’s Black Friday Ad
Black Friday Ad Archive
Are you interested in seeing some of Williams-Sonoma’s previous Black Friday ad scans? Then you’re in luck! Follow the links below to view the last few years of ad history.
- 2024: Page 1, 2, 3, 4, 5, 6, 7, 8 and 9.
- 2023: Page 1, 2, 3, 4, 5, 6, 7 and 8.
- 2022: Page 1, 2, 3, 4, 5 and 6.
- 2021: Page 1, 2, 3, 4 and 5.
- 2020: Page 1 and 2.
- 2019: Page 1, 2, 3, 4, 5 and 6.
- 2018: Page 1, 2, 3, 4, 5, 6 and 7.
- 2017: Page 1, 2, 3, 4, 5, 6 and 7.
- 2016: Page 1, 2, 3, 4 and 5.
- 2015: Page 1 and 2.
- 2014: Page 1, 2, 3, 4, 5, 6 and 7.
Questions & Comments
What are you planning on buying this Black Friday at Williams-Sonoma? Let us know in the comments below.