Black Friday at Pottery Barn is always one of the bigger home décor events of the year. Based on their past sale schedules and what they offered last year, there’s a clear pattern that can help you know when to shop, what to look for, and how deep the discounts are likely to go. We’ve pulled together everything you need to know so you can plan ahead.

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Black Friday 2025 Sale Dates and Timeline

If Pottery Barn follows the same approach as in recent years, their 2025 Black Friday season will roll out in a few phases. Here’s what’s most likely:

• Early Black Friday Sale – Pottery Barn usually launches early promotions in mid-November. These deals don’t cover the full range of discounts you’ll see later, but they can still be worth checking if you have specific items in mind and want to shop before stock starts to run low.

• Main Event Online Launch – The main Black Friday sale is expected to start online at potterybarn.com on Thanksgiving Day, November 27, 2025. Pottery Barn stores stay closed on Thanksgiving, so the only way to shop on this first day will be through their website.

• In-Store Start Date – Physical stores should open with Black Friday pricing on Friday, November 28, 2025.

• End Date – Sales generally extend through Cyber Monday and then for a couple more days. This year, the most likely end date is Wednesday, December 3, 2025.

If you want the best selection, shopping online early on Thanksgiving is the safest bet. Some of the more popular products, like seasonal décor and limited-run furniture finishes, tend to sell out before the weekend is over.

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Typical Discount Levels

Pottery Barn’s Black Friday markdowns aren’t storewide in the same way you might see from other retailers. Instead, they target certain categories and put big cuts on select items in each one. Based on last year’s numbers, here’s the range you can expect:

• Up to 50% off throws, robes, slippers, tabletop and bar, select holiday decorations.

• Up to 40% off rugs, pillows, bedding.

• Up to 30% off stockings, sofas, chairs, armchairs in select fabrics.

• Up to 20% off sofas and sectionals.

• 25% off jewelry and travel accessories.

• An extra 15% off in the clearance section.

On top of these discounts, they often offer free shipping on many of the included items.

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Specific Sale Examples from 2024

Here are some of the standout deals from last year that may return in similar form for 2025:

• Throws – Faux Fur Ruched Throw was marked down to $80 to $149 (regularly $179 to $299).

• Robes and Slippers – Cable Plush Robe was $39 (regularly $79).

• Holiday Décor – Channel Quilted Velvet Stocking dropped to $10.50 to $29.50 (regularly $14.50 to $39.50).

• Rugs – Most designs were 40% off, including both neutral and patterned options.

• Pillows – Entire category discounted by 40%, including seasonal designs.

• Bedding – Up to 40% off duvet covers, quilts, and sheet sets.

• Tabletop and Bar – Half-price markdowns on dishware, drinkware, and serving pieces.

• Furniture – 30% off armchairs like the Tyler Leather Recliner; 20% off select sofas and sectionals.

• Jewelry and Travel – 25% off small accessories, jewelry organizers, and travel storage items.

If they repeat the same format, these categories are worth tracking closely.

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Pottery Barn Credit Card Rewards

If you’re planning a large purchase, Pottery Barn offers a store credit card that gives up to 10% back in rewards during certain promotions. Last year, this was an added incentive during Black Friday. Whether it’s worth it depends on your spending and whether you shop there regularly, since the rewards are store credit rather than cash back.

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Last Year’s Black Friday Ad

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Pottery Barn’s Black Friday Ad Archive

How did Pottery Barn’s Black Friday sale look like last year? What were the featured doorbuster deals? Follow the ad archive links below to view the last few years of their ad history to learn more.

• 2024: Page 1, 2, 3, 4 and 5.
• 2023: Page 1, 2, 3, 4, 5, 6 and 7.
• 2022: Page 1, 2, 3, 4 and 5.
• 2021: Page 1, 2, 3 and 4.
• 2020: Page 1, 2 and 3.
• 2019: Page 1, 2 and 3.
• 2018: Page 1, 2, 3, 4, 5, 6 and 7.
• 2017: Page 1, 2, 3, 4 and 5.
• 2016: Page 1, 2, 3, 4 and 5.
• 2015: Page 1.
• 2014: Page 1, 2 and 3.

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Questions & Comments

What are you planning on getting at Pottery Barn this Black Friday weekend? Let us know in the comments below.