Design Within Reach’s Black Friday 2025 Sale – What to Expect & When

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If you’re eyeing modern furniture or iconic designs from Design Within Reach (DWR), Black Friday is one of the best times of year to shop. Based on what happened in 2024, we’re likely to see some strong deals return for the 2025 sale—and if you’re strategic about it, you might be able to find some serious savings on items that rarely go on sale.

So, if you’ve been holding out for that Herman Miller chair or have been planning a design upgrade for your home, here’s what we expect from DWR’s upcoming Black Friday sale in 2025, including key dates, typical discounts, what to buy, and some real examples from last year.

When Will DWR’s 2025 Black Friday Sale Start?

DWR’s Black Friday sale (also known as their “Holiday Sale”) is predicted to kick off on November 17, 2025 and run through December 3, 2025. Offers are typically available both online and at dwr.com.

Unlike some other retailers that start deals on Black Friday itself, DWR tends to launch early. That gives shoppers more time to browse and plan, and honestly, that’s pretty helpful when you’re talking about high-ticket items like furniture.

So if you’re planning to buy, you don’t need to wait until Thanksgiving weekend. Mark your calendar for mid-November—maybe even set a reminder—so you can jump in early while stock is still strong.

How Big Are the Discounts?

In 2024, DWR offered 25% off a wide selection of Herman Miller furniture and seating, including their most popular chairs. They also provided free shipping on those items, which adds up fast when you’re ordering something large like a lounge chair or desk setup.

Beyond that, they also featured 30% to 50% off select sale items throughout the store. These included everything from lighting and accessories to sofas and shelving. Those discounts didn’t apply to everything, though—they were specific to marked-down items.

So, if you’re hoping for a full-site discount across all items, that probably won’t happen. DWR sales are usually limited to specific product categories, curated sale items, and some of the big-name designer collections like Herman Miller or Knoll.

Here’s a breakdown of what we saw in 2024, which is likely to repeat in 2025:

  • 25% off Herman Miller chairs and furniture

  • Free shipping on those Herman Miller items

  • 30% to 50% off selected sale items storewide

  • Exclusions included gift cards, tax, and some shipping

  • Outlet pricing applied only to regularly priced items (not on clearance or already-discounted goods)

  • Not combinable with other promos or past orders

What’s Usually Included?

If 2025 is anything like last year, you can expect a lot of Herman Miller classics to be included in the 25% off deal. That means favorites like:

  • Aeron Chair – One of the most ergonomic and iconic office chairs around.

  • Embody Chair – Another high-end office chair with deep back support.

  • Eames Lounge Chair and Ottoman – A mid-century icon and a dream piece for design lovers.

  • Sayl Chair – A more affordable Herman Miller office chair with a unique design.

  • Nelson Bench – A versatile piece that works in entryways, living rooms, or bedrooms.

Besides that, DWR usually includes discounts on lighting, outdoor furniture, living room seating, dining furniture, desks, and accessories. You won’t find every item discounted, but the ones that are included often have pretty substantial markdowns.

For example, last year during the Holiday Sale, these were some of the standout deals:

  • Eames Molded Plastic Side Chair – 30% off

  • Artek Stool 60 – 40% off in select finishes

  • Tolomeo Table Lamp by Artemide – 35% off

  • Hay About A Chair 22 – 30% off

  • Saarinen Dining Table (select finishes) – up to 25% off

  • DWR Outdoor Loungers – 30% off select models

If you’re shopping for something specific, it’s a good idea to keep an eye on those “select finishes” or “limited stock” labels. DWR often limits discounts to certain configurations or colors.

What’s Usually Excluded?

Design Within Reach is pretty clear on exclusions. Last year, here’s what was not included in the deal:

  • Gift Cards

  • Taxes and certain shipping costs

  • Previously purchased items (you couldn’t get a price adjustment)

  • Future deliveries (if the item wasn’t available to ship during the sale window)

  • Items already on promotion or discount

  • Some brand or product exclusions (not every designer or line is included)

Also, if you’re planning to shop through a DWR Outlet, the discount typically only applies to regularly priced items, not to clearance or already-discounted outlet merchandise. So don’t expect a double-dip on markdowns there.

Will Cyber Monday Have Better Deals?

Probably not. DWR doesn’t usually offer a separate Cyber Monday promotion that’s dramatically different from the main Holiday Sale. In the past, any “Cyber Week” mention just referred to the ongoing sale period. So, if you’re hoping to hold out for an even better discount on Cyber Monday, don’t count on it.

The deepest discounts tend to be available earlier in the sale, and some products may start to sell out before Thanksgiving. So if you see a piece you want with a strong discount, it’s probably best to grab it rather than wait.

Last Year’s Black Friday Ad

DWR’s Black Friday Ad History

What did DWR offer at last year’s Black Friday sale? What about two or three years ago? We’ve got all of their previous ad scans spanning back through 2014. Enjoy!

Questions & Comments

What’s on your holiday wish list this year at DWR? Let us know what you’re planning on buying in the comments below.

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