If you’re a regular Hy-Vee shopper, then you probably already know that their Black Friday sale is not massive like some of the big-box store ads, but it has a focused list of solid deals, especially for the holidays. Here’s what you can expect from Hy-Vee’s upcoming event in 2025.

When Will Hy-Vee’s Black Friday 2025 Sale Likely Begin?

Hy-Vee typically runs a three-day Black Friday sale. Based on how it’s gone in previous years, you can expect the sale to begin on Friday, November 28, 2025, and continue through Sunday, November 30, 2025, or until supplies run out. Some deals are typically only valid on Black Friday itself.

Unlike many other retailers that start rolling out deals weeks in advance, Hy-Vee keeps things concentrated around the actual Black Friday weekend. There’s no early online preview sale or members-only access—just three days of discounts across select departments.

What’s Likely to Be on Sale

Based on what they offered last year, here are the categories you’ll likely see in the sale here in 2025:

1. Gift Cards with Bonus Offers

One of Hy-Vee’s most popular Black Friday deals last year was a $20 Hy-Vee gift card when you spent $150 on select third-party gift cards. This offer was valid in-store only on Black Friday, and it applied to a long list of popular brands.

Some of the gift card brands included:

• Apple

• Bass Pro Shops

• Home Depot

• Lowe’s

• Starbucks

• Nike

• Xbox

• Disney

• Domino’s Pizza

• Playstation Store

• Sephora

• Chipotle

• Buffalo Wild Wings

• American Eagle

• Applebee’s

• Roblox

• Texas Roadhouse

• TJ Maxx

• Kohl’s

• Panera

• DoorDash

ust remember it’s usually one of the Friday-only deals, so don’t wait until the weekend.

2. Beauty and Cosmetics

In 2024, Hy-Vee took 20% off all beauty and cosmetics products during the Black Friday event. That included makeup, skincare, and personal care brands typically sold in their HealthMarket section or near the pharmacy. You could find discounts on brands that don’t often go on sale, especially if you’re shopping for stocking stuffers or everyday essentials.

If the same deal returns this year—and there’s a good chance it will—it’ll be a decent opportunity to stock up.

3. Holiday Cards and Seasonal Items

Hy-Vee usually carries a wide range of Hallmark-brand holiday items. Last year, they offered 25% off all Hallmark boxed Christmas and holiday cards. These boxed sets can get pricey, especially if you’re sending out dozens of cards, so the savings can add up.

This type of seasonal discount fits with their overall strategy of offering practical holiday shopping solutions. Look for similar markdowns again in 2025, probably starting on Black Friday and continuing through the weekend.

4. Toys and Housewares

Another deal from last year was a $10 Hy-Vee gift card when you spent $75 or more on qualifying toys and housewares. That included kitchen gadgets, kids’ toys, and various home goods.

While the selection at each Hy-Vee location can vary, many stores bring in extra toy stock for the holidays. You’ll often see puzzles, dolls, action figures, educational toys, and branded sets from well-known names. For housewares, think slow cookers, small appliances, utensils, and seasonal bakeware.

This deal is usually good for all three days, but only while supplies last.

5. Grab & Go Food and Meal Deals

Hy-Vee typically offers Grab & Go meals starting at $4.99 to keep shoppers fueled up over Thanskgivng weekend. These deals include pre-made sandwiches, sushi, salads, and other quick eats. It’s not a flashy deal, but it’s practical and something to expect across most store locations.

Some years also include markdowns on party trays, deli items, or bakery goods. If you’re shopping in-store and don’t feel like cooking afterward, this section of the sale is worth checking out.

Last Year’s Black Friday Ad

Hy-Vee’s Black Friday Ad Archive

How did Hy-Vee’s Black Friday sale look like last year? Were the deals as good as this year? Follow the links below to view some of their previous ad scans to find out more.

• 2024: Page 1, 2 and 3.
• 2023: Page 1 and 2.
• 2022: Page 1, 2, 3, 4 and 5.
• 2021: Page 1, 2, 3 and 4.
• 2020: Page 1, 2, 3, 4, 5, 6, 7 and 8.
• 2019: Page 1, 2, 3, 4, 5, 6, 7 and 8.

Questions & Comments

Do you already know what you’ll be buying at Hy-Vee this holiday weekend? Let us know in the comments below.

If you’re eyeing a new water bottle from Hydro Flask, Black Friday is typically a good time to take advantage of some site-wide deals. Here’s a look at how their sales usually work, when they start, and which items see the biggest markdowns, and everything else you should know based on past trends.

When Will Hydro Flask’s Black Friday 2025 Sale Start?

Hydro Flask doesn’t usually stretch out its Black Friday promotion across the entire month like some retailers do. Instead, their discounts typically begin on Thanksgiving Day itself on hydroflask.com, which this year falls on Thursday, November 27, 2025.

Last year, the site-wide offer started early on Thanksgiving and included 25% off almost everything on their site. That same offer stayed live through the weekend and into Cyber Monday, which this year lands on December 1, 2025.

On Black Friday itself (November 28), Hydro Flask added extra savings for 24 hours only. So if you’re planning a purchase, that’s probably the best day to shop if you’re after something specific. The early deals are decent, but Black Friday often comes with deeper cuts on select items.

What Discounts to Expect

The base discount is expected to be 25% off site-wide. That’s the deal Hydro Flask ran last year, and there’s no indication it’ll change in 2025. This offer usually includes most of their core items — water bottles, tumblers, mugs, coolers, hydration packs, and even some of their accessories.

The better deals, though, usually happen only on Black Friday and Cyber Monday. In 2024, for example, Hydro Flask offered:

• 40% off Travel Tumblers in both 40 oz and 32 oz sizes in every color, but just for Black Friday.

• Up to 50% off existing sale items during Cyber Monday for one day only.

Shipping was also free last year on orders of $39 or more, and that offer is expected to return this year too.

What’s Usually Excluded

Hydro Flask tends to exclude MyHydro custom bottles from their major promotions. These are the build-your-own color combinations where you can mix and match bottle colors, lids, and boots. It’s likely that these won’t be included again this year.

Limited edition designs and seasonal prints may also be left out of the deal, depending on availability. If you’re hoping to grab one of those, check early — sometimes they sell out before the weekend is even halfway over.

Free Shipping and Minimums

Last year, free shipping kicked in at $39 and that threshold is expected to stay the same in 2025. Hydro Flask’s products can be a bit pricey, so hitting that minimum isn’t too hard — most bottles are around the $30–50 range. You’ll likely only need to add one or two small accessories (like a boot or replacement lid) to reach the limit if your main item falls just short.

Specific Sale Item Examples from 2024

To give you a clearer idea of what you might see again this year, here are a few examples of what Hydro Flask offered last Black Friday and Cyber Monday:

• 40 oz Travel Tumbler — Regularly $44.95, down to $26.97 (40% off, Black Friday only)

• 32 oz Travel Tumbler — Regularly $39.95, down to $23.97 (40% off, Black Friday only)

• 21 oz Standard Mouth Bottle — Regularly $34.95, dropped to $26.21 (25% off, site-wide deal)

• Coffee Mug 12 oz — Regularly $27.95, down to $20.96 (25% off, all weekend)

• Hydration Pack (Down Shift) — Originally $144.95, dropped to $108.71 (25% off)

• Soft Cooler Tote — Regularly $149.95, dropped to $112.46 (25% off)

• Sale section mugs — Some marked down by 30–50% on Cyber Monday

These numbers show that while the 25% discount applies site-wide, certain items got an even better deal — particularly during Black Friday and Cyber Monday. That Travel Tumbler deal was one of the best we saw, and it’s likely that Hydro Flask will do something similar again this year.

Last Year’s Black Friday Ad

Hydro Flask’s Black Friday Ad Archive

How does this year’s Black Friday sale compare to some of Hydro Flask’s previous Black Friday sales? Compare for yourself by following the ad archive links below.

• 2024: Page 1, 2 and 3.
• 2023: Page 1.
• 2022: Page 1 and 2.
• 2021: Page 1 and 2.
• 2020: Page 1 and 2.

Questions & Comments

What do you plan on picking up at Hydro Flask’s Black Friday sale this year? Will you be cross shopping Yeti, Stanley or S’well? Let us know in the comments below.