Updated on Thursday, September 17, 2026: SSENSE has not announced its Black Friday 2026 sale yet, but last year’s event gives us a good starting point.

The 2025 sale was live by November 26 with discounts of up to 50% across men’s and women’s fashion, sneakers, bags and accessories. The event included labels ranging from Jacquemus and AMIRI to Maison Margiela, Balenciaga, adidas Originals and Fear of God ESSENTIALS.

For 2026, we expect a similar launch at ssense.com during Thanksgiving week, with initial markdowns reaching roughly 30% to 50% on many fall/winter styles. The bigger question is whether to buy immediately or wait for the deeper reductions that usually follow in December.

SSENSE Black Friday 2026 at a Glance

These are predictions based mainly on SSENSE’s 2025 Black Friday sale and its normal seasonal markdown pattern.

When Will the SSENSE Black Friday 2026 Sale Start?

Our best guess is Wednesday, November 25.

Last year’s Black Friday sale was already live by November 26, two days before Black Friday, with hundreds of products marked down.

SSENSE generally treats Black Friday as part of its larger fall/winter sale rather than a short Friday-only promotion. That means the event should continue through Cyber Monday and into December, with prices changing as inventory sells through.

If you want a particular designer, size or color, Thanksgiving week is probably the better time to shop. If you are flexible, waiting can pay off.

How Much Will SSENSE Take Off?

We expect the main Black Friday banner to advertise savings of around up to 50% off, although individual products could be higher or lower.

That was the headline discount last year, and SSENSE currently shows that it is comfortable taking much deeper markdowns once merchandise moves further into clearance. Its 2026 spring/summer sale officially reached up to 70% off selected merchandise.

The important distinction is timing. A 50% Black Friday markdown on a desirable current-season style can be more useful than 70% off in December when only an unusual size or less popular color remains.

What Do Good SSENSE Black Friday Prices Look Like?

Rather than setting one percentage target for everything, we would judge the sale by category.

Last year’s sale showed exactly this kind of variation. Examples included an AMIRI T-shirt dropping from $490 to $279, a Jacquemus dress falling from $890 to $294 and adidas Samba OG sneakers moving from $100 to $80.

That is why the final price matters more than the Black Friday banner.

SSENSE Is Already Discounting Heavily

One reason not to assume Black Friday is automatically the cheapest time to shop is that SSENSE already has a large sale section.

As of September 17, women’s sale inventory includes examples such as TOM FORD bras reduced from $290 to $87, a LEMAIRE dress from $1,295 to $414 and Palm Angels pieces at substantial markdowns. Men’s sale inventory includes several Fear of God ESSENTIALS pieces around 50% off and Dries Van Noten shorts reduced from $335 to $107.

Those are already Black Friday-level discounts.

If something you genuinely want is 50% to 70% off now, we would not wait until November simply because the event has a Black Friday label.

The Current 20% Promotion Shows Why Brand Exclusions Matter

SSENSE is also running a targeted 20% promotion in September for eligible customers, but the exclusions are extensive.

The FW2026 offer runs from September 14 through September 28 and applies only to eligible customers and selected products. Major labels excluded from that promotion include Balenciaga, Bottega Veneta, Fendi, Loewe, Miu Miu, Moncler, Nike, Rick Owens, The Row, Valentino, Vans and many others.

Black Friday tends to be more interesting because actual sale pricing can include brands that may not participate in regular promo-code events.

That is something we would watch closely in November: not only how deep the sale goes, but which designers are actually included.

Should You Buy on Black Friday or Wait Until December?

This is the biggest SSENSE shopping decision.

SSENSE’s markdowns have historically continued after Black Friday, and the retailer can reach 60% to 70% off on remaining merchandise as the winter sale progresses. The downside is that popular products, colors and sizes tend to disappear first.

A simple example makes the tradeoff clear. Suppose a $500 jacket is 40% off on Black Friday, bringing it to $300. Waiting until it reaches 60% off could lower the price to $200, but that extra $100 savings does not help if your size is gone.

For a specific item you have been tracking, 40% to 50% off is usually enough for us to stop waiting. If you are simply browsing for a bargain, December can be more interesting.

Which Brands Should You Watch?

Last year’s Black Friday selection included luxury labels such as Balenciaga, Saint Laurent, Prada, Gucci, Jacquemus and Maison Margiela alongside streetwear and sneaker brands including BAPE, adidas Originals, Nike, Off-White and New Balance.

We would expect another broad assortment in 2026, although the exact products and discounts will vary.

SSENSE is particularly useful for brands that rarely run straightforward sitewide promotions themselves. Finding a specific Maison Margiela, LEMAIRE or designer sneaker style at 30% to 40% off can be more meaningful than seeing a larger discount on a brand that goes on sale everywhere.

Bags and Designer Shoes May Be Worth Buying Earlier

We would be more cautious about waiting on bags, shoes and other products where inventory is often limited.

A sweatshirt might come in a long run of sizes, while a designer bag or pair of shoes can disappear after only a handful of sales. Black Friday therefore becomes less about squeezing out the deepest possible discount and more about finding the right balance between price and availability.

SSENSE’s current sale pages already show wide differences even within the same brand, with some products barely discounted while others are 50% to 70% below their original prices.

If the exact item you want reaches a price you are comfortable with, waiting for another markdown can be a gamble.

Keep an Eye on Shipping and Duties

For U.S. shoppers, SSENSE sells products on a delivered-duty-paid basis. Customs duties and applicable taxes are handled through SSENSE and reflected in the checkout pricing rather than arriving as a surprise bill after delivery.

That makes it easier to compare the real cost against another luxury retailer.

SSENSE also occasionally runs free-shipping promotions, but those offers are limited-time and can change, so we would check the final checkout total rather than assuming Black Friday automatically includes free delivery.

Should You Wait for Cyber Monday?

Probably not for a specific item.

SSENSE’s Cyber Monday sale is generally a continuation of its Black Friday and winter-sale pricing rather than a completely separate event. Last year’s coverage likewise pointed to the sale continuing into December rather than resetting with an entirely new Cyber Monday promotion.

If a product you have been watching is already 40% or 50% off during Thanksgiving week, we would buy it.

If you do not care about a particular color or size, Cyber Monday and December are worth checking because some remaining merchandise may receive another round of markdowns.

When Will SSENSE Black Friday 2026 Be Confirmed?

We expect the first meaningful Black Friday pricing during Thanksgiving week, most likely around November 25 or 26.

Last year’s sale was live by November 26 with up to 50% off, and the event then continued into the broader winter-sale period.

Once SSENSE launches its 2026 sale, we’ll update this page with the confirmed start date, headline discount, participating designers and standout deals.

Until then, you can see the SSENSE Black Friday 2025 ad and complete ad history below.

Ad History

An archive of the last few years of SSENSE’s Black Friday ads can be found below. Enjoy!

• 2025: Page 1.
• 2024: Page 1 and 2.
• 2023: Page 1.
• 2022: Page 1.
• 2021: Page 1.
• 2020: Page 1, 2, 3, 4 and 5.
• 2019: Page 1, 2, 3, 4, 5, 6, 7 and 8.
• 2018: Page 1.
• 2017: Page 1.
• 2016: Page 1.
• 2015: Page 1.

Comments

What are you hoping to get at SSENSE’s Black Friday sale this year? Let us know in the comments.