Theory’s Black Friday 2025 sale is just around the corner, and based on past years, you can expect some clear patterns in timing, discounts, and the types of items that are usually included. Here’s a look at when the sale is expected, what items typically see the largest markdowns, the range of discounts, and examples from last year to give you a sense of what might return this year.
Expected Black Friday 2025 Sale Dates
Early access for app users is expected to begin on Thursday, November 14, 2025. This usually gives you a head start on popular sizes and styles before the general public can shop. Early access is likely to run through Sunday, November 17, 2025 at 3:59 AM EDT or until supplies last. After that, the sale opens to everyone at theory.com and is expected to continue through Sunday, November 30, 2025 at 11:59 PM PST. Free shipping, returns, and exchanges are often included for online orders during this period, though final sale items cannot be returned.
Last year showed that it wasn’t always worth jumping in early. On Black Friday itself, Theory surprised everyone with improved offers: up to 60% off select styles in the app and up to 40% off sitewide on everything else. Then on Cyber Monday, the sitewide 40% off returned for one day only, but with an extra 10% off on top. That meant the best deals were actually for those who waited until Cyber Monday (this year that’s on December 1, 2025). It’s possible a similar pattern could happen again in 2025, so patience might pay off.
Typical Discounts and Deals
Most full-price items included in the sale are expected to be around 25% off. Outerwear, including coats, jackets, and blazers, usually receives the deepest discounts, sometimes up to 40% off. Items marked at 41% off or higher are typically final sale, meaning you cannot return, exchange, or get credit for them. Some select items and new arrivals may be excluded, and the sale usually does not apply to Outlet stores or previous purchases. Discounts cannot be combined with other promotions.
Given last year’s pattern, it’s worth keeping an eye on the Theory app for surprise upgrades to discounts, especially on Black Friday and Cyber Monday.
What to Buy
If you want the best value, outerwear is where you’re likely to see the largest savings. A winter coat or tailored blazer can cost a lot full price, so even a 30–40% discount is significant. Wardrobe staples like sweaters, simple tops, and pants in neutral colors often appear in the 25% off category, making them safe items to grab. High-end material pieces, like cashmere, wool, or leather, can also be worth checking if they are included, though final sale rules may apply.
Last Year’s Black Friday Ad
Black Friday Ad History
What were the featured doorbuster deals at Theory’s Black Friday sale last year? How about two or three years ago? Follow the archive links to view the last few years of ad history to find out.
- 2024: Page 1 and 2.
- 2022: Page 1.
- 2021: Page 1.
- 2020: Page 1.
- 2019: Page 1.
- 2018: Page 1.
- 2017: Page 1.
- 2016: Page 1.
- 2015: Page 1 and 2.

Questions & Comments
What are you planning on getting for yourself at Theory clothing this Black Friday weekend? Let us know in the comments.