Updated on Wednesday, November 19, 2025: Whether you need prescription glasses, sunglasses, or a new set of lenses, Thanksgiving weekend is usually when you can get them for less. LensCrafters is kicking off their Black Friday 2025 sale early this year, and here’s everything you need to know about the deals, dates, and offers.

Early Access: November 18–20, 2025

LensCrafters is giving email subscribers and in-store shoppers a head start on Black Friday. From Tuesday, November 18 through Thursday, November 20, 2025, you can shop select frames and lenses before the main sale begins:

• 50% off lenses
• 30% off designer frames

This early access is available both in-store and online at lenscrafters.com using the code EA25-57R2V for online orders. Keep in mind that these offers cannot be combined with vision benefits, other discounts, or previous purchases, and some premium designer and specialty frames are excluded (like Chanel®, Prada®, Ray-Ban® Special Projects, and more).

Main Black Friday 2025 Sale: Likely November 24 – December 1

While early access has started, the main Black Friday sale is expected to begin soon after, likely on Monday, November 24, 2025, and run through Cyber Monday, December 1, 2025. This gives you roughly a week to take advantage of discounts, both in stores and online.

Discounts to Expect

Based on the confirmed early access and past trends, here’s what shoppers can expect:

• 30% off select frames – Applies to many designer and in-house styles, though some luxury brands are excluded.
• 50% off select lenses – Discounts apply to multiple pairs, but a valid prescription is required.
• Offer limitations – Black Friday discounts generally only apply when purchasing complete pairs (frames + lenses) and cannot be combined with vision benefits, other promotions, or previous purchases.

Additional Shopping Tips

• Act early – Some of the best-selling frames and lenses can sell out quickly, even during early access.
• Check exclusions – Several high-end and specialty frames are not eligible for discounts, so review your choices carefully.
• 30-day happiness guarantee – Even during the Black Friday sale, LensCrafters allows a full month to return or exchange glasses if you’re not satisfied.

This Year’s Black Friday Ad

LensCrafters Black Friday Ad Archive

How did LensCrafters’ Black Friday sale look like last year? Were the deals as good as this year? Follow the links below to view some of their previous ad scans to find out more.

• 2025: Page 1, 2 and 3.
• 2024: Page 1 and 2.
• 2023: Page 1 and 2.
• 2022: Page 1, 2, 3 and 4.
• 2021: Page 1 and 2.
• 2020: Page 1 and 2.
• 2019: Page 1 and 2.

Questions & Comments

What’s your favorite brand of perception or sunglasses? Do you prefer brands such as Ray-Ban and Oakley or designer brands such as Prada and Gucci? Will you also be shopping for frames at other retailers such as Sunglass Hut? Let us know in the comments below.

Updated on Wednesday, November 19, 2025: If you’re planning to shop for a Citizen watch this Black Friday, here’s what you need to know based on confirmed details for 2025. The company keeps a consistent approach to holiday promotions, and this year is no exception.

Early Access (Now Live)

Citizen has kicked off early access for email subscribers starting Wednesday, November 19, 2025, when you follow this special link. During this early access, you can save 30% off the original price of a selection of watches. The discount is automatically applied on the product pages so no expect promo code is needed.

Exclusions for early access include:

• Limited Editions
• ATTESA Collection
• Eco-Drive One Collection
• Series8 Collection
• The CITIZEN Collection
• Citizen x Analog:Shift Collection
• CZ Smart Smartwatches
• Preorder items
• Products not in stock

This offer is valid online only and runs through Thursday, November 20, 2025, 11:59 PM ET. It cannot be combined with other offers, discounts, or applied to previous purchases, and it’s not available at department, specialty, or company-owned stores.

Expected Black Friday 2025 Sale Dates

For everyone else, Citizen is expected to kick off its Black Friday 2025 sale on Friday, November 21, 2025, running through Friday, November 28, 2025 at 11:59 PM PT. This mirrors last year’s schedule, starting the Friday before Thanksgiving and lasting a full week.

Shipping & Returns

Citizen generally offers the following during promotional periods:

• Free standard shipping on all U.S. orders
• Free returns within a set period (usually 30 days from delivery)
• Free bracelet sizing so your watch is ready to wear out of the box

Their return policy usually requires the item to be in new, unused condition with all original packaging. This makes returns easy if you’re unsure about the model or gifting to someone else.

This Year’s Black Friday Ad

Citizen’s Black Friday Ad Archive

You may be surprised, but Citizen’s Black Friday sales tend to be pretty similar from year to year. You can see for yourself by following their ad archive links below.

• 2025: Page 1 and 2.
• 2024: Page 1 and 2.
• 2023: Page 1.
• 2022: Page 1, 2 and 3.
• 2021: Page 1 and 2.
• 2020: Page 1 and 2.
• 2019: Page 1.

Questions & Comments

Do you already have a favorite Citizen watch picked out? Are you shopping for yourself this Thanksgiving weekend or looking to buy a Christmas gift? Let us know in the comments.