Sonos’ Black Friday 2025 sale is just around the corner. The company’s sales have consistently included discounts on its most popular soundbars, speakers, subwoofers, headphones, and bundles. While not every product gets marked down, the deals are often significant compared to typical pricing. Looking at last year’s event and recent patterns gives a reliable sense of what this year will look like.
Timing of the Sale
The Sonos Black Friday 2025 sale is expected to begin on Friday, November 21, 2025, a full week before Black Friday itself. The event should run through Cyber Monday on December 1, 2025, unless items sell out earlier. Offers are only available when shopping directly at sonos.com.
In addition to the initial deals, on Cyber Monday, Sonos typically adds a limited-time offer for 24 hours only. Last year, that extra deal was the Sonos Five at $110 off, so be on the lookout for that.
General Discount Levels
Sonos does not run site-wide sales. Instead, the company focuses on its most popular products and bundles. Based on 2024, the discount range should fall between 20% and 40% off, depending on the item. Some of the highest cuts have gone to the Ray soundbar and portable speakers, while premium products like the Arc or Era 300 usually land in the 20-25% off percent range.
Bundles are also part of the event. These often combine a soundbar with subwoofers or satellite speakers, giving savings that match or exceed individual discounts.
Examples from Last Year
The 2024 sale showed the types of deals that you can reasonably expect again:
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Sonos Ace headphones: $349 (regular $449)
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Arc soundbar: $699 (regular $899)
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Beam (Gen 2): $369 (regular $499)
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Ray soundbar: $169 (regular $279)
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Era 100: $199 (regular $249)
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Era 300: $359 (regular $449)
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Roam 2: $139 (regular $179)
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Move 2: $359 (regular $449)
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Sub 4: $679 (regular $799)
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Sub Mini: $343 (regular $429)
Bundles also dropped in price, especially home theater packages that included an Arc or Beam paired with a subwoofer and satellite speakers.
Last Year’s Black Friday Ad
Sonos’ Black Friday Ad History
How good was Sonos’ Black Friday sale last year? How about two or three years ago? Follow the links below to view the last few years of their ad history to find out more.
- 2024: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11 and 12.
- 2023: Page 1, 2, 3, 4, 5, 6, 7, 8 and 9.
- 2022: Page 1, 2, 3 and 4.
- 2021: No sale this year.
- 2020: Page 1, 2 and 3.
- 2019: Page 1, 2, 3, 4 and 5.
- 2018: Page 1.
- 2017: Page 1, 2, 3, 4, 5, 6, 7, 8, 9 and 10.
- 2016: Page 1, 2, 3 and 4.
- 2015: Page 1 and 2.
- 2014: Page 1.
Questions & Comments
What’s your dream Sonos sound system? Planning on getting a complete system this year or just adding one or two speakers to your existing entertainment system? Maybe you’re thinking about getting a new Sonos Beam, Ray or Arc for Christmas? Leave your reply in the comments below.
Will this be the same sale available on Black Friday or will there be additional discounts on Black Friday? I’m trying to decide if I should buy now 🙂
Same. You can buy now 🙂
I was waiting since 2 weeks of potential discount on black friday for a sons beam gen 2… that apparently won’t come, so disapointed haha
Now i wonder if it worth to buy the beam gen 2 at high price 499€ or if i better should take the gen 1 refurbished and discounted to 329€…
Does it worth the 170€ more to have the last gen ? Is anyone know ?
For info, i just get a new 4K tv screen with eARC port.
Hey Ben… I can say from personal experience, I have a Sonos Beam Gen 1 at home that I bought last year and it’s perfectly fine. I doubt you would hear any big difference between the two. An Arc on the other hand, that’s something different. Remember, Sonos has a generous return policy so either way you can send anything back if you change your mind. Good luck!
I have $2000 invested in sonos speakers. I Absolutely love them. Sonos to totally disregard black friday is inexcusable. I am very disappointed with sonos. I love them, as i said, but not to be able to buy some as gifts at xmas with a discount is beyond being cheap!
Hi, do you know if Sonos uses a discount code on black Friday or do they just automatically apply the discount?
I also have a 15% off voucher that I would like to use but I know often multiple codes are not allowed.
Hey John – No promo codes, just an automatic discount for the last few years that we’ve been tracking Sonos. However, I’d be surprised if you would be able to stack a promo code on top of the sale prices. But it’s worth trying… Good luck!
I’m looking for the entire entertainment package. I also want to order 4 of the smaller speakers for my kids that could all hook up with music. What kind of deals could I get?
I would love to get the Smart Surrounded Sound set but the price is way too high for me. I wonder if they have any bigger discount on that.
I don’t own any of Sonos’s speakers due to the lack of bluetooth connectivity but the Sonos Move may finally change that. I wonder if Sonos will put it on sale for Black Friday given it was just announced???
Well technically, it’s leaked. The official announcement is on Monday and who knows when it actually ships. But still, I hope it’s on sale too come November as I’ll probably pull the trigger and get myself one of these.
I’m looking to pick up the Sonos One 2-room set during Black Friday to add to the Playbar I bought last year. If if wasn’t so damn expensive I would also get the subwoofer as well but I’ll need to wait for that until next year unless I win the lottery.
Same. The Sub is so damn expensive.