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Sonos Black Friday 2025 Sale – What to Expect & When

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Sonos’ Black Friday 2025 sale is just around the corner. The company’s sales have consistently included discounts on its most popular soundbars, speakers, subwoofers, headphones, and bundles. While not every product gets marked down, the deals are often significant compared to typical pricing. Looking at last year’s event and recent patterns gives a reliable sense of what this year will look like.

Timing of the Sale

The Sonos Black Friday 2025 sale is expected to begin on Friday, November 21, 2025, a full week before Black Friday itself. The event should run through Cyber Monday on December 1, 2025, unless items sell out earlier. Offers are only available when shopping directly at sonos.com.

In addition to the initial deals, on Cyber Monday, Sonos typically adds a limited-time offer for 24 hours only. Last year, that extra deal was the Sonos Five at $110 off, so be on the lookout for that.

General Discount Levels

Sonos does not run site-wide sales. Instead, the company focuses on its most popular products and bundles. Based on 2024, the discount range should fall between 20% and 40% off, depending on the item. Some of the highest cuts have gone to the Ray soundbar and portable speakers, while premium products like the Arc or Era 300 usually land in the 20-25% off percent range.

Bundles are also part of the event. These often combine a soundbar with subwoofers or satellite speakers, giving savings that match or exceed individual discounts.

Examples from Last Year

The 2024 sale showed the types of deals that you can reasonably expect again:

  • Sonos Ace headphones: $349 (regular $449)

  • Arc soundbar: $699 (regular $899)

  • Beam (Gen 2): $369 (regular $499)

  • Ray soundbar: $169 (regular $279)

  • Era 100: $199 (regular $249)

  • Era 300: $359 (regular $449)

  • Roam 2: $139 (regular $179)

  • Move 2: $359 (regular $449)

  • Sub 4: $679 (regular $799)

  • Sub Mini: $343 (regular $429)

Bundles also dropped in price, especially home theater packages that included an Arc or Beam paired with a subwoofer and satellite speakers.

Last Year’s Black Friday Ad

Sonos’ Black Friday Ad History

How good was Sonos’ Black Friday sale last year? How about two or three years ago? Follow the links below to view the last few years of their ad history to find out more.

  • 2024: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11 and 12.
  • 2023: Page 1, 2, 3, 4, 5, 6, 7, 8 and 9.
  • 2022: Page 1, 2, 3 and 4.
  • 2021: No sale this year.
  • 2020: Page 1, 2 and 3.
  • 2019: Page 1, 2, 3, 4 and 5.
  • 2018: Page 1.
  • 2017: Page 1, 2, 3, 4, 5, 6, 7, 8, 9 and 10.
  • 2016: Page 1, 2, 3 and 4.
  • 2015: Page 1 and 2.
  • 2014: Page 1.
An in-home setup with the Sonos Sub and Beam along with an LG HDTV. Photo by Witold Sadowski.

Questions & Comments

What’s your dream Sonos sound system? Planning on getting a complete system this year or just adding one or two speakers to your existing entertainment system? Maybe you’re thinking about getting a new Sonos Beam, Ray or Arc for Christmas? Leave your reply in the comments below.