Sephora Archives - Blacker Friday

Black Friday has become one of the busiest shopping times of the year, and beauty sales are often among the most popular. Sephora’s event stands out because it brings big discounts on high-end makeup, skincare, hair care, and fragrances that don’t often go on sale. Looking at past years, it’s clear the sale includes a mix of everyday basics, luxury favorites, and a few surprise extras, making it a key time to buy beauty products at lower prices. Here’s everything that we’re expecting to see this year.

Expected Black Friday 2025 Sale Dates

For 2025, Sephora’s Black Friday sale is expected to begin on Monday, November 24, 2025, both in-stores and at sephora.com, and run through Cyber Monday, December 1, 2025. Black Friday itself falls on November 28, and that’s when the biggest offers are likely to appear. Daily or limited-time deals may also pop up in the days leading up to Black Friday, so the earlier start date is worth watching.

Typical Discounts & Categories

Sephora usually offers up to 50% off across its main categories, with some brands closer to 30% off and certain products like palettes, mascaras, and fragrances reaching half off. Alongside the discounts, Sephora typically includes free sample bags with qualifying online orders and app-exclusive promotions (that’s similar to what will see at ULTA Beauty as well).

Based on last year’s deals, here’s a snapshot of what you can expect to see again:

Makeup: Natasha Denona My Dream Eyeshadow Palette was $34.50 (regularly $69.00), Urban Decay Naked3 Palette dropped to $29.50 (regularly $59.00), and Benefit’s Hoola Bronzer sold for $18.00 (regularly $36.00). Mascaras were heavily discounted too, including Lancôme Lash Idôle at $15.00 (regularly $30.00).
Skincare: Everyday staples like First Aid Beauty Pure Skin Cleanser were reduced to $21.00 (regularly $42.00), while higher-end treatments such as Murad’s Retinal ReSculpt Overnight Treatment were cut to $52.50 (regularly $105.00). Other highlights included Dr. Jart+ Vital Hydra Solution Moisturizer for $19.00 (regularly $38.00) and Sunday Riley Auto Correct Eye Cream at $32.50 (regularly $65.00).
Hair Care: Discounts were smaller in variety but still strong. COLOR WOW’s Firm + Flexible Hairspray was $14.00 (regularly $28.00), and Vegamour’s GRO Volumizing Brow Serum was $34.00 (regularly $68.00).
Fragrance: Perfume and cologne often see the deepest cuts. Yves Saint Laurent’s Black Opium Illicit Green Eau de Parfum was one of the biggest fragrance deals, marked down to $47.50 from $95.00. Many scents also earned bonus Beauty Insider points.

Last Year’s Black Friday Ad

Sephora’s Black Friday Ad Archive

Are you interested in seeing some of Sephora’s older Black Friday ads? Then you’ve come to the right place! Follow the links below to view the last few years of their ad scans.

2024: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11 and 12.
2023: Page 1, 2 and 3.
2022: Page 1, 2, 3, 4, 5, 6, 7, 8 and 9.
2021: Page 1, 2, 3, 4, 5, 6, 7 and 8.
2020: Page 1, 2, 3, 4 and 5.
2019: Page 1, 2, 3 and 4.
2018: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10 and 11.
2017: Page 1, 2, 3 and 4.
2016: Page 1, 2, 3, 4 and 5.
2015: Page 1, 2 and 3.
2014: Page 1, 2, 3 and 4.

A view outside of the Sephora boutique in the picturesque Paseo Nuevo shopping plaza in downtown Santa Barbara, CA. Photo by Witold Sadowski.

Questions & Comments

What are some of your favorite cosmetics this holiday season? Let us know in the comments below.

Following just days after Sephora’s Black Friday sale is their equally impressive Cyber Monday event. Of course we’re tracking it all here in 2024! But until we know more, you can scroll down the page to see last year’s ad and offer details to get a general idea of what they typically offer during the annual event.

Last Year’s Cyber Monday Ad

Updated on Saturday November 25, 2023: Now that Black Friday is behind us, get ready for online “Cyber Week” bargains from Sephora!

Starting now, sephora.com to save up to 30% off 100’s of specials. You can see some of the featured offers below, but there’s much more find on their site. Everything is available through this Monday, November 27, 2023, or while in-stock supplies last. Good luck and happy shopping!