Updated on Tuesday, November 18, 2025: Ray-Ban’s annual Black Friday sale brings some of the year’s best deals on sunglasses, prescription frames, smart glasses, and other eyewear styles. This year, early access has already begun for loyalty members, offering shoppers up to 50% off select styles.
Black Friday 2025 Sale Dates
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Early Access for “The Ones” Loyalty Members (confirmed): Tuesday, November 18, 2025 – Thursday, November 20, 2025 at 1:59 PM PT. Members can shop online now and access discounts before the general public. Membership is free and can be signed up on ray-ban.com.
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Public Sale (expected): Friday, November 21, 2025 – Cyber Monday, December 1, 2025 at 11:59 PM PT or while supplies last.
Loyalty Program Early Access
Ray-Ban’s free loyalty program, “The Ones,” gives members first access to the biggest deals during major sales. This year, early access offers the same discounts as the main event, so members can lock in popular styles before they sell out.
Discount Levels
Ray-Ban is offering up to 50% off select sunglasses during the Black Friday event. Most items in their catalog, including prescription frames, smart glasses, and classic styles, are included. Discounts are automatically applied at checkout so no coupon code is needed. Exclusions generally include gift cards, outlet purchases, and already-promoted items.
Featured Black Friday 2025 Deals
Here are some of the confirmed deals available during early access and expected throughout the sale:
| Style | Regular Price | Black Friday Price | Discount | Notes |
|---|---|---|---|---|
| HAWKEYE | $191.00 | $95.50 | 50% | 1 Color |
| INVERNESS | $255.00 | $127.50 | 50% | Polarized |
| BOYFRIEND TWO | $168.00 | $84.00 | 50% | 1 Color |
| RB4179M Scuderia Ferrari | $359.00 | $179.50 | 50% | Polarized |
| KILIANE BIO-BASED | $194.00 | $97.00 | 50% | Alternative Materials |
| BLAZE AVIATOR | $218.00 | $109.00 | 50% | 1–3 Colors |
| AVIATOR TOTAL BLACK | $244.00 | $170.80 | 30% | Polarized |
| AVIATOR MAX | $255.00 | $178.50 | 30% | Polarized |
| NEW WAYFARER CLASSIC | $231.00 | $161.70 | 30% | Polarized |
| ORIGINAL WAYFARER CLASSIC | $244.00 | $170.80 | 30% | Polarized |
| CLUBMASTER CLASSIC | $244.00 | $170.80 | 30% | Polarized |
| ERIKA CLASSIC | $207.00 | $144.90 | 30% | 1–16 Colors |
Note: Prices and availability may vary during the event. Many items have limited stock, and popular styles often sell out quickly.
Ray-Ban’s Black Friday 2025 Ad
Ray-Ban is not the only shades you’ll find on sale this Thanksgiving weekend. We’re also tracking deals coming from Oakley, Spy Optic and Sunglass Hut as well.
Ray-Ban’s Black Friday Ad History/Archive
Are you interested in seeing some of Ray-Ban’s older Black Friday ads? Then you’ve come to the right place! Follow the links below to view the last few years of ad history.
- 2025: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17 and 18.
- 2024: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11 and 12.
- 2023: Page 1.
- 2022: Page 1, 2, 3, 4 and 5.
- 2021: Page 1, 2 and 3.
- 2020: Page 1, 2, 3, 4 and 5.
- 2019: Page 1, 2, 3, 4 and 5.
- 2018: Page 1.
- 2017: Page 1.
- 2016: Page 1.
- 2015: Page 1 and 2.
- 2014: Page 1, 2 and 3.
Questions & Comments
What new shades or prescription glasses are you planning on picking at this year’s Ray-Ban Black Friday sale? Wayfarer? Round? Clubmaster? Let us know in the comments below.