Ray-Ban’s annual Black Friday sale often brings sitewide discounts on its sunglasses, smart glasses, and other eyewear styles. After years of tracking their deals, there are clear patterns that give us a good idea of what to expect, when the sales will start, what will be included, and how much the discounts might be.
Expected Black Friday 2025 Sale Dates
Ray-Ban is likely to start its Black Friday 2025 sale both in-stores and at ray-ban.com (excluding outlet locations) on Sunday, November 23, 2025. That’s the Sunday before Thanksgiving. The sale will probably run until Cyber Monday, which falls on December 1, 2025. For anyone who is a member of Ray-Ban’s free loyalty program, called “The Ones,” early access is expected to begin on Thursday, November 20, 2025. That’s nearly a full week before Thanksgiving and a few days before the general public gets access.
Loyalty Program Early Access
Membership in “The Ones” has been consistently tied to early shopping opportunities during major sales. It doesn’t cost anything to join, and being signed up can mean getting first pick of popular models before certain styles sell out. Based on past years, the early access period is likely to have the same discounts as the main event, not just previews or smaller offers.
Likely Discount Levels
Ray-Ban typically offers discounts ranging from 20% to 50% off during their Black Friday event. Most of the catalog is usually included, which means a wide range of sunglasses, prescription frames, and smart glasses are part of the event. The markdowns are applied directly at checkout, so shoppers generally don’t need to enter a coupon code. Items that are usually excluded are gift cards, outlet purchases, and any products already on separate promotions.
Examples of Last Year’s Discounts (2024)
Looking at 2024 gives a good idea of what to expect in 2025. Here are some of the featured deals that were offered:
- Ray-Ban Meta Wayfarer: $263.20 (regularly $329.00)
- Ray-Ban Meta Headliner: $239.20 (regularly $299.00)
- Original Wayfarer Classic: $161.00 (regularly $230.00)
- Clubmaster Classic: $126.00 (regularly $180.00)
- Aviator Classic: $126.00 (regularly $180.00)
- Hexagonal Flat Lenses: $126.00 (regularly $180.00)
- Justin Classic: $130.20 (regularly $186.00)
- Aviator Total Black: $161.00 (regularly $230.00)
- Erika Classic: $130.20 (regularly $186.00)
- Round Metal: $161.00 (regularly $230.00)
- New Clubmaster: $126.00 (regularly $180.00)
- Teru Bio-Based: $105.70 (regularly $151.00)
The price cuts ranged from around $45 to more than $70 off regular pricing.
Last Year’s Black Friday Ad
Ray-Ban is not the only shades you’ll find on sale this Thanksgiving weekend. We’re also tracking deals coming from Oakley, Spy Optic and Sunglass Hut as well.
Ray-Ban’s Black Friday Ad History/Archive
Are you interested in seeing some of Ray-Ban’s older Black Friday ads? Then you’ve come to the right place! Follow the links below to view the last few years of ad history.
- 2024: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11 and 12.
- 2023: Page 1.
- 2022: Page 1, 2, 3, 4 and 5.
- 2021: Page 1, 2 and 3.
- 2020: Page 1, 2, 3, 4 and 5.
- 2019: Page 1, 2, 3, 4 and 5.
- 2018: Page 1.
- 2017: Page 1.
- 2016: Page 1.
- 2015: Page 1 and 2.
- 2014: Page 1, 2 and 3.
Questions & Comments
What new shades or prescription glasses are you planning on picking at this year’s Ray-Ban Black Friday sale? Wayfarer? Round? Clubmaster? Let us know in the comments below.
