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NYX Cosmetics Black Friday 2025 Sale – What to Expect & When

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With Black Friday 2025 fast approaching, here’s a rundown of what NYX Cosmetics’ sale is expected to look like this year. That includes  the likely sale dates, what kinds of deals and discounts you can expect, and some examples of what was offered last year.

NYX Cosmetics’ Expected Black Friday Sale 2025 Dates

The sale is expected to start on Saturday, November 22, 2025. That’s five days before Thanksgiving. The sale is expected to run through Tuesday, December 2, 2025, at 11:59 PM PST, which is the day after Cyber Monday. So technically, it’s not just a Black Friday sale as it stretches over the entire Cyber Week. That gives you about eleven days to shop, assuming they follow last year’s timeline.

Expected Discount Levels

The headline deal for Black Friday 2025 is expected to be up to 40% off sitewide for Access Members. Not every single product might be discounted by 40%, but you can expect most full-price items to fall in the 30% to 40% off range.

One thing you need to know is that NYX’s best Black Friday deals are usually reserved for their Access Members. If you don’t already have an account on nyxcosmetics.com, it’s worth signing up (it’s free).

On top of that, NYX usually throws in free shipping on orders of $30 or more. Plus, last year they threw in a free gift with your purchase, depending on how much you spent (last year, $50+ orders received two free false eyelashes and $75+ orders received a free mini lippie set).

Just note that items that are already on sale might not get an extra discount, as NYX typically excludes sale items from further markdowns during these events. Also, new product launches and limited-edition collections might be excluded as well.

Example Sale Items from Last Year

Here are some of the deals that were available during NYX’s Black Friday sale last year.

  • Soft Matte Lip Creams: Regular price $7, dropped to around $4.20.

  • Ultimate Shadow Palette: Regularly $18, went down to $10.80.

  • Epic Ink Liner: From $10 to $6.

  • Can’t Stop Won’t Stop Foundation: From $15 to $9.

  • Butter Gloss Vault (Holiday Set): Originally $50, on sale for $30.

  • Makeup Setting Spray Duo Pack: Normally $15, marked down to $9.

  • Jumbo Eye Pencil Trio Pack: Regularly $14, discounted to $8.40.

Last Year’s Black Friday Ad

Black Friday Ad History

Are you interested in seeing some of NYX’s older Black Friday ads? Then you’ve come to the right place! Follow the links below to view the last few years of ad history.

  • 2024: Page 1, 2 and 3.
  • 2023: Page 1, 2 and 3.
  • 2022: Page 1, 2 and 3.
  • 2021: Page 1 and 2.
  • 2020: Page 1.
  • 2019: Page 1 and 2.
  • 2018: Page 1.
  • 2017: Page 1 and 2.
  • 2016: Sorry, we missed this year’s ad.
  • 2015: Page 1.

Questions & Comments

What is on your Black Friday shopping list this year? Planning on picking up any other cosmetics over the long Thanksgiving weekend? Let us know in the comments section.