If you’ve been thinking about stocking up on your favorite lipstick or eye shadow for the winter, then Black Friday might be the best time to do it. Based on what we’ve seen in the past and what’s likely this year, here’s what you can expect from MAC’s Black Friday Sale in 2025, including the likely sale dates, typical discounts, what’s usually included, and what to keep an eye on.
MAC’s Black Friday 2025 Sale Start & End Dates
MAC’s Black Friday 2025 sale is expected to kick off on Monday, November 24, 2025, which is three days before Thanksgiving.
The sale should run through Saturday, November 29, 2025, ending at 11:59 PM EST—or earlier if popular products run out. Last year, quantities were limited, and some products didn’t make it to the end of the sale week. So if you see something you want, it’s best to grab it early.
Where You Can Shop
You’ll likely be able to shop both online at maccosmetics.com and in MAC freestanding stores. However, department stores (i.e. Macy’s, Sephora, Ulta Beauty, etc.), airport shops, and partner websites usually won’t be part of this offer, just like in previous years.
If you want the most options and perks like free samples or free shipping, shopping online is your best bet. The sale will apply to U.S. customers only, and not all MAC stores may participate, so it’s worth checking ahead if you prefer to shop in person.
How Much You’ll Save
One of the highlights of MAC’s Black Friday event is the 30% off storewide discount, which is expected again this year. That applies to most of the products, including a selection of holiday gift sets. No code is usually needed—just add your items to the cart and the discount will be automatically applied.
Last year, a few bonus offers were available too. MAC offered 25% off one extra set beyond the main promotion, such as the Star Status Lipstick Best-Sellers Duo. That kind of bonus deal may return in 2025, especially toward the middle of the week as MAC adds new offers or items.
But you might be better off waiting until Cyber Monday. That’s because last year the sitewide offer was bumped up to 40% off.
What You Can Expect to Be On Sale
MAC is known for putting both everyday staples and limited-edition collections into their Black Friday mix. Based on previous years, here are the types of items you can expect to see included in the 30% off promotion:
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Lipsticks and Lipglass products
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Eyeshadow singles and palettes
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Brushes and select tools
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Face products like foundation, blush, and highlighters
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Holiday gift sets
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Some mini-sized products
There will likely be exclusions. Last year, MAC excluded items such as:
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Gift Cards and eGift Cards
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Customize Palette Tool
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Good Buys
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Studio Radiance 24HR Luminous Lift Concealer
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Certain holiday kits like the 24K Holiday Kits and Gift of Gold Collection
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Viva Glam MACximal products
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Mini MAC
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Giftwrap and Custom Kits
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Pro Palette Compacts & Inserts
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Makeup Services
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Select limited-edition products
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Select pro tools
Expect a similar list of exceptions this year. Items that are limited edition or part of specialty collections tend to be excluded, especially ones that have launched close to the holiday season.
Shipping, Samples, and Delivery Options
For those ordering online, MAC usually offers free standard shipping on any purchase over $35, which should remain the same this year. No code is required for this perk, and you’ll likely also be able to select a complimentary sample at checkout while supplies last. Only one sample offer can be applied per order, and out-of-stock items won’t be eligible.
Another convenient option is Buy Online, Pick Up In-Store, which was available last year and should be again in 2025. You can also choose same-day delivery in some locations, but this may vary by ZIP code and store inventory.
Keep in mind that these perks are only valid for non-M·A·C Pro Members, and they don’t apply to department store orders. Also, if your order includes a backordered or pre-order item, and you later cancel that part of the order, MAC may cancel any related free promotional items as well.
A Note About Restrictions
MAC has a detailed list of terms and restrictions, and while the sale is generous, it’s not unlimited. Some important things to remember:
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Pro members and Estée Lauder employees are excluded from most Black Friday deals.
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The offer can’t be stacked with other discounts or codes.
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Orders that aren’t authorized may be canceled by MAC.
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Free promotional items can’t be returned or exchanged.
Also, if your order contains multiple items and you cancel part of it, you might lose eligibility for free items tied to the purchase minimum. This can be especially important if you’re combining pre-order items with in-stock items.
Last Year’s Black Friday Ad
Black Friday Ad History
Are you interested in seeing some of MAC’s older Black Friday ads? Then you’ve come to the right place! Follow the links below to take a walk down memory lane.
- 2024: Page 1, 2, 3 and 4.
- 2023: Page 1 and 2.
- 2022: Page 1, 2, 3 and 4.
- 2021: Page 1.
- 2020: Page 1 and 2.
- 2019: Page 1.
- 2018: Page 1.
- 2016: Page 1, 2 and 3.
- 2015: Page 1.
- 2014: Page 1.
Questions & Comments
What are some of your favorite cosmetic products from MAC? Are you looking to save on one of their limited-edition holiday collections or just stocking up on makeup essentials for the winter. Let us know in the comments below.
