If you’re hoping to snag Apple deals on Cyber Monday, it’s important to know that Apple’s approach is a bit different from other retailers. Instead of offering direct discounts on iPhones, MacBooks, or iPads, Apple typically provides Apple Gift Cards with select purchases. While Cyber Monday itself rarely introduces brand-new deals from Apple, the Black Friday sale generally continues through the weekend and ends on Cyber Monday. Here’s what you need to know for 2025.

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Cyber Monday Sale Dates and How It Works

Apple’s Black Friday event for 2025 is expected to begin on Friday, November 28, 2025, and run through Monday, December 1, 2025, which is Cyber Monday. Even though Apple doesn’t usually launch a separate Cyber Monday promotion, the Black Friday gift card offers remain valid through the day, giving shoppers a final opportunity to take advantage of the deals.

All eligible purchases will be available online at apple.com, through the Apple Store app, and in Apple retail stores. Keep in mind that stock is limited and participating locations may vary. Apple strictly enforces the terms and conditions of these promotions, so it’s wise to review the fine print when the sale starts.

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Gift Cards Instead of Price Cuts

Unlike retailers such as Best Buy or Amazon, Apple rarely discounts its products directly. Instead, the company includes Apple Gift Cards with eligible purchases. These gift cards can be used toward future Apple products, apps, subscriptions, or accessories, adding value without lowering the sticker price.

Here’s a snapshot of the gift card amounts likely to appear based on last year’s offers:

• iPhones: $75 Apple Gift Card with iPhone 15, iPhone 14, or iPhone SE (don’t expect any offers on the new iPhone 17, 17 Pro/Pro Max or Air).

• MacBooks: $200 Apple Gift Card with MacBook Air 15-inch (M3), MacBook Air 13-inch (M3 or M2).

• iPads: $100 Apple Gift Card with iPad Pro, iPad Air, or iPad (10th generation).

• Apple Watch: $50 Apple Gift Card with Apple Watch SE.

• AirPods: $75 Apple Gift Card with AirPods Max, AirPods Pro 2, or AirPods 4.

• Apple TV & HomePod: $50 Apple Gift Card with Apple TV 4K or HomePod.

• Beats: $50 Apple Gift Card with select Beats products.

• Accessories: $25 Apple Gift Card on items like the Magic Keyboard, Apple Pencil Pro, or Smart Folio.

These figures are subject to confirmation when the official sale is announced.

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Important Terms to Remember

Apple’s gift card promotions come with specific conditions:

• Eligible Products Only: Not all items qualify. Exclusions may include refurbished products or special purchases.

• Limited Availability: Popular products can sell out quickly.

• No Cash Value: Gift cards cannot be redeemed for cash or applied to prior purchases.

• Apple Card Monthly Installments (ACMI): Gift card credit can apply instantly, but terms can be complex. Review Apple’s details carefully.

• Taxes and Shipping: These costs still apply, and expedited options may increase the total price.

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Other Retailers to Watch

If you’re looking for direct discounts on Apple products rather than gift cards, consider these options:

• Best Buy: Discounts on MacBooks, iPads, and AirPods.

• Amazon: Competitive pricing across Apple devices and accessories.

• Walmart: Bundles and deals on Apple hardware.

• Target: Savings on iPads, Apple Watches, and AirPods.

• Costco: Member-exclusive promotions and bundle deals.

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Last Year’s Cyber Monday Ad

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Cyber Monday Ad History

What were the featured deals at Apple’s Cyber Monday sale last year? What about two or three years ago? Find out by following the links below to view their ad archive.

• 2024: Page 1, 2, 3, 4 and 5.
• 2023: Page 1, 2, 3, 4 and 5.
• 2022: Page 1, 2, 3, 4 and 5.
• 2021: Page 1, 2, 3, 4 and 5.
• 2020: Page 1, 2, 3 and 4.
• 2019: Page 1, 2, 3, 4, 5, 6, 7 and 8.
• 2018: Page 1 and 2.

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Questions & Comments

What new Mac, iPhone, iPad or Watch are you planning on picking up this holiday season?  Let us know in the comments below.

You probably already know that Apple has a unique approach to Black Friday: instead of direct discounts on their products, they offer free Apple Gift Cards with select purchases. If you’re eyeing a new iPhone, MacBook, or iPad, this is an opportunity to get additional value while making your purchase. Here’s everything you can expect at Apple’s Black Friday Sale for 2025, including the likely dates, key details, and what to look for when the sale goes live.

Sale Dates and How It Works

Apple’s Black Friday Sale for 2025 is expected to be announced on Friday, November 21, 2025. The official event typically runs for four days, starting on Black Friday itself (November 28, 2025) and continuing through Cyber Monday (December 1, 2025). While the deals may not involve direct price cuts, Apple makes up for it by offering Apple Gift Cards with the purchase of eligible products.

If Apple sticks to its consistent Black Friday schedule, the event will be available on apple.com, on the Apple Store app, and in their retail stores. Keep in mind, these offers are limited to participating Apple locations and are subject to availability. Apple is known for adhering strictly to the terms and conditions of their deals, so it’s important to be aware of the details when the sale is announced.

Gift Cards Instead of Direct Discounts

Unlike third-party retailers like Best Buy, Amazon, or Target that may offer direct discounts on Apple products during Black Friday, Apple’s approach is to provide Apple Gift Cards with select purchases. This model has been Apple’s tradition for years, and it’s expected to continue in 2025. While you won’t see lower price tags on iPhones or MacBooks at the Apple Store, the value of the Apple Gift Cards can still be substantial. The gift cards can be used toward future Apple purchases, including apps, subscriptions, or hardware.

Here’s a breakdown of what you can likely expect based on Apple’s Black Friday deals from 2024:

• iPhones: Get a $75 Apple Gift Card with the purchase of an iPhone 15, iPhone 14, or iPhone SE.
• MacBooks: Receive a $200 Apple Gift Card when you buy a MacBook Air 15-inch (M3), MacBook Air 13-inch (M3), or MacBook Air 13-inch (M2).
• iPads: Earn a $100 Apple Gift Card with the purchase of an iPad Pro, iPad Air, or iPad (10th generation).
• Apple Watch: Get a $50 Apple Gift Card with the Apple Watch SE.
• AirPods: Receive a $75 Apple Gift Card with the purchase of AirPods Max, AirPods Pro 2, or AirPods 4.
• Apple TV & HomePod: Earn a $50 Apple Gift Card when you purchase an Apple TV 4K or HomePod.
• Beats Products: Get a $50 Apple Gift Card with select Beats products, including Beats Studio Pro, Beats Solo 4 Wireless, Beats Fit Pro, and Beats Studio Buds +.
• Accessories: Earn a $25 Apple Gift Card when purchasing select accessories like the Magic Keyboard, Apple Pencil Pro, or Smart Folio for iPad.

These amounts are subject to confirmation when the official sale details are released. Apple’s website will display the applicable offers for each eligible product.

Terms and Conditions to Keep in Mind

Apple’s Black Friday deals come with specific terms and conditions that shoppers should be aware of:

1. Eligible Products Only: Gift Cards are only available with select Apple products, and certain items, such as refurbished devices and wedding purchases, are excluded.
2. Availability: These offers are subject to stock availability and may sell out quickly, especially popular products like iPads or AirPods.
3. Not for Cash Value: The Apple Gift Cards cannot be redeemed for cash or used toward previous purchases.
4. Apple Card Monthly Installments (ACMI): If you choose to finance your purchase with Apple Card Monthly Installments, the value of the gift card will be applied as an instant credit, but the terms can get complicated. Be sure to review the fine print, as the gift card value is billed separately across multiple installment plans.
5. Limitations: Apple reserves the right to change or end the offer at any time, so it’s important to act fast once the sale begins.
6. Taxes and Shipping: Taxes and shipping fees still apply to your purchases, and expedited shipping options may incur additional costs.

For those using Apple Card Monthly Installments, it’s especially important to read the full details since the financing terms can be a bit complex. Apple provides clear explanations of ACMI terms on its website.

Should You Wait for Cyber Monday?

Apple’s Black Friday sale typically runs through the entire Thanksgiving weekend and concludes on Cyber Monday. However, Apple rarely introduces new deals for Cyber Monday. The offers available on Black Friday are usually the same throughout the entire event.

That said, Cyber Monday can be a good opportunity to check other retailers like Amazon and Best Buy, as they may release exclusive one-day discounts or bundles on Apple products. If you miss out on Black Friday, Cyber Monday might still offer another chance to score a deal.

Where Else to Look for Apple Deals

As mentioned earlier, third-party retailers often offer direct discounts on Apple products during Black Friday, which can provide better savings than Apple’s gift card promotions. Here are some stores to keep an eye on:

1. Best Buy: Known for significant discounts on MacBooks, iPads, and AirPods.
2. Amazon: Offers competitive pricing on Apple devices and accessories.
3. Walmart: Often features bundles with Apple products and accessories.
4. Target: Includes savings on Apple Watches, AirPods, and iPads.
5. Costco: Provides member-exclusive deals on select Apple products.

These retailers may also offer free shipping, extended return policies, or bonus accessories, which can add to the overall value.

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Last Year’s Black Friday Ad

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Apple’s Black Friday Ad History

What did Apple offer at last year’s Black Friday sale? What about two years ago? We’ve got all of their previous years dating back to 2016. Follow the links below to see more.

• 2024: Page 1, 2, 3, 4 and 5.
• 2023: Page 1, 2, 3, 4 and 5.
• 2022: Page 1, 2, 3, 4 and 5.
• 2021: Page 1, 2, 3, 4 and 5.
• 2020: Page 1, 2, 3 and 4.
• 2019: Page 1, 2, 3, 4, 5, 6, 7 and 8.
• 2018: Page 1, 2, 3 and 4.
• 2017: Page 1, 2 and 3.
• 2016: Page 1.

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Questions & Comments

What are planning on getting at Apple over Thanksgiving weekend? Maybe a new iPhone 16 Pro with it’s fancy new titanium design or the new Apple Watch Ultra 2? Let us know in the comments below.

We have a long way to go until Black Friday 2025 sales arrive on Apple Watch, however you can scroll down the page to see all the 2024 ads and offer details to get a general idea of what we typically see. Of course all of you joined to our newsletter will be the first to know once we know more. See you again soon!

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Updated on Tuesday, November 12, 2024: We are once again tracking this year’s best Black Friday deals on Apple Watch. As Black Friday ads get leaked from stores like Kohl’s, Best Buy, Costco, Target and other retailers, we are pulling out our favorite deals and posting them here for you in one place. We will be updating this page from now through Thanksgiving weekend so be sure to bookmark us and check back often for the latest news.

Here are the Apple Watch Black Friday deals for 2024 that we have already confirmed:

Walmart

Walmart’s Black Friday 2024 Sale (Event #1) features a number of Apple Watch deals. See the full list below. You can shop these offers online from Monday, November 11, 2024 and in-stores on Friday, November 15, 2024.

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Amazon

You’ll find a number of deals at Amazon’s Black Friday sale this year. Whichever smart watch you decide on, it’s worth comparing the sale prices to those available right now at Amazon.

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Questions & Comments

Which Apple watch is on your wish list this holiday season? The new Apple Watch Ultra 3 or Series 10? Or will you opt for the much more affordable Fitbit instead? Let us know in the comments below.