Updated on Thursday, November 20, 2025: Apple has officially confirmed its annual Black Friday shopping event, and as expected, the company is sticking with its familiar rewards-based promotion all the way through Cyber Monday. Instead of discounting hardware, Apple will give shoppers an Apple Gift Card with the purchase of select products. It’s an approach Apple has used for years, and while it doesn’t lower prices upfront, the included gift cards can offer meaningful value if you regularly buy apps, accessories, services, or upgrade devices through Apple.
Here’s the full breakdown of Apple’s 2025 Black Friday offerings, including models that qualify, how the gift cards work, and what limitations customers should be aware of.
When Apple’s Black Friday/Cyber Monday 2025 Event Takes Place
Apple’s 2025 promotion will run for exactly four days from November 28 through December 1, 2025. These offers will be available from:
- Apple.com
- The Apple Store mobile app
- Apple retail stores in participating regions
Apple explicitly limits the promotion to new purchases only and only while supplies last, meaning popular items like AirPods and iPads may run out early.
Apple Black Friday 2025 Gift Card Values
Apple is offering gift cards valued between $25 and $250 depending on the device. Some categories even include multiple models at different reward levels.
iPhone Deals
Gift card values vary by model:
- Up to $75 with iPhone 16 or iPhone 16e
- Carrier-financed models do not qualify for the promotion or Apple’s extended return policy
iPad Offers
Receive up to $100 with:
- iPad Air
- iPad (A16)
- iPad mini
Mac Gift Cards
Get up to $250 when purchasing:
- MacBook Pro (M4 Pro or M4 Max models)
- MacBook Air
- iMac
- Mac mini
Apple Watch Rewards
A $50 gift card is available with:
- Apple Watch Series 11
- Apple Watch SE 3
(Apple’s stainless steel and Ultra models are not included in this promotion.)
AirPods and Audio
Gift cards up to $75 are available with:
- AirPods Max
- AirPods Pro 3
- AirPods 4 (wireless charging variants may qualify differently by region)
Home and Media
Earn up to $50 when you buy:
- HomePod
- Apple TV 4K
Beats Brand Products
Receive up to $50 with:
- Beats Studio Pro
- Powerbeats Pro 2
- Beats Solo 4
- Beats Studio Buds+
- Beats Pill
Accessory Bonuses
A $25 gift card applies to select accessories such as:
- Magic Keyboard for iPad Air
- Magic Keyboard Folio for iPad (A16)
- Apple Pencil Pro
What to Know About Apple’s Gift Card Terms
Apple’s promotional gift cards are not standard add-ons. According to the event terms, customers technically “receive a discount equivalent to the gift card value,” meaning:
- The total purchase price still includes both the product and the gift card
- The value of the gift card is effectively treated as a discount applied at checkout
- The promotional amount cannot be exchanged for cash
- It cannot be used for prior purchases
In addition, Apple may limit quantities and reserves the right to cancel orders deemed to be resellers or bulk buyers.
Holiday Return Window and Exceptions
Apple is extending its return period for most eligible purchases made during the event. Items bought between November 12 and December 25, 2025 can be returned until January 8, 2026.
Important exclusions:
- iPhones purchased through a carrier installment plan (T-Mobile or Verizon) do not receive extended returns
- Standard return policies apply for these carrier-connected purchases
Trade-In Policy During the Event
Apple is also continuing its trade-in program during the promotion. Trade-in values depend on condition, configuration, and device age. Some devices may not qualify at all.
Additional conditions include:
- Local laws may require ID storage during in-store trade-ins
- Not all participating stores accept every device type
- Sales tax may still be applied to the price of a new device before trade-in value is deducted
- Apple or its trade-in partners can refuse any trade-in for any reason
Trade-in credit can be issued toward a new purchase or as an Apple Gift Card.
Apple’s Black Friday/Cyber Monday 2025 Ad
Other Retailers to Watch
If you’re looking for direct discounts on Apple products rather than gift cards, consider these options:
- Best Buy: Discounts on MacBooks, iPads, and AirPods.
- Amazon: Competitive pricing across Apple devices and accessories.
- Walmart: Bundles and deals on Apple hardware.
- Target: Savings on iPads, Apple Watches, and AirPods.
- Costco: Member-exclusive promotions and bundle deals.
Cyber Monday Ad History
What were the featured deals at Apple’s Cyber Monday sale last year? What about two or three years ago? Find out by following the links below to view their ad archive.
- 2025: Page 1, 2, 3, 4 and 5.
- 2024: Page 1, 2, 3, 4 and 5.
- 2023: Page 1, 2, 3, 4 and 5.
- 2022: Page 1, 2, 3, 4 and 5.
- 2021: Page 1, 2, 3, 4 and 5.
- 2020: Page 1, 2, 3 and 4.
- 2019: Page 1, 2, 3, 4, 5, 6, 7 and 8.
- 2018: Page 1 and 2.
Questions & Comments
What new Mac, iPhone, iPad or Watch are you planning on picking up this holiday season? Let us know in the comments below.
