Reeds Jewelers Black Friday 2025 Sale - What to Expect & When

Black Friday is always a major shopping holiday for anyone looking to score savings on jewelry and watches, and Reeds Jewelers has consistently been one of the retailers to keep an eye on. With their Black Friday 2025 event approaching, here’s a break down what to expect based on last year’s sale, when the promotions are likely to run, and the specific discounts that were offered before.

Expected Black Friday 2025 Sale Dates

Reeds Jewelers is expected to begin their Black Friday 2025 sale on Thursday, November 20, 2025 both in-stores and at reeds.com. That’s a full week before Thanksgiving. The sale should run all the way through Cyber Monday, which falls on Monday, December 1, 2025.

Likely Promotion Structure

Over these last few years, Reeds Jewelers has been offering a tiered coupon system under the “buy more, save more” theme. These promo codes could be applied depending on how much you spent:

THANKFUL50: $50 off purchases between $149 and $699
THANKFUL100: $100 off purchases between $700 and $1,499.99
THANKFUL200: $200 off purchases of $1,500 or more

The discounts weren’t percentage-based but instead flat-rate, which made them especially valuable on items closer to the threshold. For example, buying something just above $700 gave you a stronger percentage discount than spending much closer to $1,499.

Possible Exclusions to Keep in Mind

Like most jewelry sales, there were some exclusions that applied to these codes. The list last year was fairly long and included several premium or designer categories. Shoppers could not use the promo codes on:

Pandora
Roberto Coin
Swiss and luxury watch brands (such as Rolex, Omega, Tudor)
Limited edition and smart watches
Previously owned watches
Designer brands (including David Yurman)
Loose diamonds
Clearance items
Mills Collection
Papyrus greeting cards
Reeds gift cards

The promo codes also weren’t valid for services like repairs, layaways, or credit card payments. They couldn’t be combined with trade-ins, breakouts, or other coupons, and each customer was limited to one coupon. Offers were valid only in the United States unless otherwise noted, and of course not valid on prior purchases.

This means the tiered coupon was mainly useful for mid-range jewelry and watch items that weren’t under those exclusions.

Additional Discounts by Brand and Style

Outside of the main promo codes, Reeds Jewelers also offered specific discounts across select brands and collections. These were automatic markdowns instead of coupon-based. Here’s what was included last year:

Up to 30% off select Lightbox styles
Up to 40% off select Pandora styles
Up to 20% off select Metal Alchemist styles
Up to 30% off select Citizen watches
15% off all Reeds Charms styles

These types of offers allowed you to pick up items from brands like Pandora that were excluded from the “buy more, save more” promotion.

Pandora-Specific Sale Details

Pandora is one of the biggest names at Reeds Jewelers, and last year they ran their own separate promotion during Black Friday. Shoppers could save up to 40% off Pandora purchases, but the discount didn’t apply across the entire catalog.

The exclusions included:

14k gold items
Pandora Lab-Grown Diamonds
Pandora X Stranger Things Collection
Engraving fees
Last-chance or sale items
Non-jewelry products
Gift cards

There was also a purchase limit of five single SKUs per person, meaning you couldn’t stockpile a large quantity of the same product. Selection varied by store, and the deal was not valid with prior purchases or in combination with other offers. Like other Black Friday promotions, it was void where prohibited and items were not for resale.

Even with these limits, the 40% discount on Pandora styles was one of the better offers available during the event, especially since Pandora is rarely included in general coupon codes.