H&M Black Friday 2019 Ad & Sale

Black Friday 2019 – What to Expect

Black Friday is just around the corner and of course you can expect some big deals at your favorite clothing shops, including at H&M. So what’s coming this year? Let’s take a look and see.

Our H&M Black Friday sale predictions for 2019:

Although the details are not yet official, we are expecting them to bring back 30% off store-wide and site-wide. Last year the bargain deals started as low as $3 bucks with storewide savings on over 700 items. Be on the lookout for H&M’s sale to begin online in the morning on Thanksgiving Day and in-stores early on Friday. You can a look at last year’s ad and terms posted further down this page to get an idea of what’s likely coming here in 2019.

As soon as we have the official details and a copy of H&M’s Black Friday ad then we’ll update them here for you on Blacker Friday. Check back soon or signup to our newsletter and we’ll keep you up to date when news happens.

Black Friday Start & End Times

We took a look at the different offers H&M had in the days before and after Thanksgiving and put together this sale timeline for you. Here is what we’re expecting them to offer this year for Black Friday:

  • Pre-Black Friday sale: November 22-26, 2019. Usually offering just 20% to 25% off select categories. You should probably skip shopping these deals.
  • Black Friday sale: Thursday and Friday, November 28-29, 2019. Last year it was 30% off storewide and sitewide.
  • Saturday sale: November 30, 2019. Likely 25% off your entire purchase with free shipping if shopping online.
  • Cyber Monday sale: Sunday and Monday, December 1-2, 2019. Also 30% off storewide and sitewide.

Please be aware that the dates listed above are still estimates as H&M’s actual sale times/dates may vary. Also keep in mind that any storewide discounts often exclude gift card purchases, special collections, and guest designer collaborations.

Current Offers

Be sure to take a moment to check out all of H&M’s online clearance rack deals now live at hm.com. They also typically offer a 20% off coupon that you can use on one item if you sign up to their email newsletter. However you have to be a new subscriber and it’s unlikely you can use the code with any other promotions so just keep that in mind (just note that we don’t know when this deal expires so see their site for details).


What do you plan on getting at H&M’s Black Friday sale this year? Let us know in the comments (you’ll find the comments section located at the bottom of this page).


Updated on Friday November 23, 2018: H&M’s Black Friday sale is officially here with 30% off storewide. See the ad below for a look detials and offer terms.


Are you interested in seeing some of H&M’s older Black Friday ads? Then follow the links below to take a walk down memory lane.

  • 2017: Page 1, 2, 3, 4 and 5.
  • 2016: Page 1 and 2.
  • 2015: Page 1, 2, 3 and 4.
  • 2014: Page 1.

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