H&M Black Friday 2022 Sale & Ad – What to Expect

Updated on Thursday September 29, 2022: We’re still working on bringing you a copy of H&M’s Black Friday 2022 ad as well confirming all the important things you’ll need to know before heading out to shop. That includes this year’s sale start and end dates, featured deals and official offer terms.

But if this year’s BF sale is anything like last year’s, then you can expect to save 30% off site and storewide (you can scroll down the page to view last year’s ad for full offer details to get a better idea of what’s likely to come here in 2022). Be on the lookout for the sale to kickoff a day before Thanksgiving for all H&M members, Wednesday November 23rd, and on Thanksgiving day itself for everyone else.

As always, the latest Black Friday news from H&M will be posted the moment we get it. Be sure to bookmark this page and check back regularly for more updates or join our newsletter to stay informed.

Black Friday 2022 Start & End Dates

For the last 7 years that we’ve been tracking H&M’s Black Friday sales, their start and end dates have remained pretty much consistent; you can expect 24-hour early access to their Black Friday sale on the Wednesday before Thanksgiving (that’s for all H&M members) and for it to open up for everyone else the next day on Thursday morning. Based on last year’s sale dates, here’s what we’re expecting their timeline to look like this year:

  • Expected Early BF Access: Wednesday November 23, 2022 for all H&M members. Not one? Then join for free on their site!
  • Expected general Black Friday start/end dates: Thursday through Friday, November 24-25, 2022.
  • Expected Saturday sale: November 26, 2022. Likely 25% off your entire purchase with free shipping if shopping online.
  • Expected Cyber Monday sale start/ends dates: Sunday and Monday, November 26-28, 2022. Also likely to be 30% off storewide and sitewide (it’s usually the exact same sale as on Black Friday).

We will be posting H&M’s confirmed Black Friday and Thanksgiving weekend sales schedule for 2022 as soon as we have the dates officially verified.

Last Year’s Black Friday Ad

Updated on Wednesday November 24, 2021: H&M’s Black Friday sale kicks off today for all joined H&M Loyalty Members. Not a member? Then signup for free on their site!

Starting now, shop hm.com/us or your favorite H&M store to get 30% off your entire purchase (it’s exactly what they offered at last year’s BF sale). That means you can expect to see bargains for as low as $3 bucks hundreds of items. See their site for official details and offer terms/conditions. Everything is available while supplies last. Happy bargain hunting!

Ad History

Want to see some of H&M’s previous Black Friday ads? Then follow the links below for the archived ad scans from these last few years.

  • 2021: Page 1.
  • 2020: Page 1.
  • 2019: Page 1.
  • 2018: Page 1.
  • 2017: Page 1, 2, 3, 4 and 5.
  • 2016: Page 1 and 2.
  • 2015: Page 1, 2, 3 and 4.
  • 2014: Page 1.


What do you plan on getting at H&M’s Black Friday sale this year? Let us know in the comments below.

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