H&M’s Black Friday 2024 Sale – What to Expect

We have a long way to go until H&M’s Black Friday 2024 sale arrives, however you can scroll down the page to see their 2023 ad and offer details to get a general idea of what they typically offer during the annual event. Of course all of you joined to our newsletter will be the first to know once we know more. See you again soon!

Updated on Tuesday November 21, 2023: H&M’s Black Friday sale kicks off today in-stores and online!

Starting now, shop hm.com/us or your favorite H&M store to get up to 60% off select sale merchandise. That means you can expect to see bargains for as low as $3 bucks hundreds of items. Free shipping on orders of $25+ is included as well. See their site for official details and offer terms/conditions. Everything is available while supplies last. Happy bargain hunting!

Black Friday 2023 Start & End Dates

For the last 8 years that we’ve been tracking H&M’s Black Friday sales, their start and end dates have remained pretty much consistent this entire time; you can expect the event to begin a couple of days before Thanksgiving and end on Black Friday itself. However, the deals don’t end there as new specials have always arrived immediately after, running into Cyber Monday. If a similar sales schedule returns this year then this is what we’re expecting their timeline to look like:

  • Confirmed BF start date: Tuesday November 21, 2023 (that’s two days before Thanksgiving).
  • Expected BF end date: End of day on Friday November 24, 2023 or until in-stock inventory is sold out (that’s on Black Friday itself).
  • Expected Saturday sale: November 25, 2023. Likely 25% off your entire purchase with free shipping if shopping online.
  • Expected Cyber Monday sale start/ends dates: Sunday and Monday, November 26-27, 2023. Also likely to be 30% off storewide and site-wide (it’s usually the exact same offer as on Black Friday).

Ad History

Want to see some of H&M’s previous Black Friday ads? Then follow the links below for the archived ad scans from these last few years.

  • 2023: Page 1.
  • 2022: Page 1, 2 and 3.
  • 2021: Page 1.
  • 2020: Page 1.
  • 2019: Page 1.
  • 2018: Page 1.
  • 2017: Page 1, 2, 3, 4 and 5.
  • 2016: Page 1 and 2.
  • 2015: Page 1, 2, 3 and 4.
  • 2014: Page 1.
A view of the store sign outside the H&M in the Paseo Nuevo shopping center in Santa Barbara, CA. Photo by Witold Sadowski.


What do you plan on getting at H&M this Thanksgiving weekend? Will you be shopping in-stores or online? Let us know in the comments.

Leave a Reply