H&M Black Friday 2020 Sale – What to Expect

Updated on Tuesday November 24, 2020: H&M’s Black Friday sale kickes off today for all joined H&M Loyalty Members. Not a member? Then signup for free on their site!

Starting now, shop hm.com/us or your favorite H&M store to get 30% off your entire purchase (it’s exactly what they offered at last year’s BF sale). That means you can expect to see bargains for as low as $3 bucks hundreds of items. See their site for official details and offer terms/conditions. Everything is available while supplies last. Happy bargain hunting!

Expected 2020 Start & End Dates

Based on the last several year’s that we’re been tracking H&M’s Black Friday sales, we’ve put together this sale timeline for you. However, this year is unlike any other due to the ongoing COVID-19 coronavirus pandemic sweeping out country. It’s possible that the sale dates may be extended and/or not offered in-stores as some may be closed (here’s a list of all stores and malls/outlets closed this year on Thanksgiving day due to the pandemic).

  • Confirmed Early Access to their Black Friday sale: November 24, 2020. Usually H&M offers members an opportunity to shop the sale early. Not a member? Then join for free on their site!
  • Expected general Black Friday sale: Wednesday afternoon through Friday, November 25-27, 2020. Expect 30% off storewide and site-wide.
  • Expected Saturday sale: November 28, 2020. Likely 25% off your entire purchase with free shipping if shopping online.
  • Expected Cyber Monday sale: Sunday and Monday, November 28-30, 2020. Also likely to be 30% off storewide and site-wide (it’s usually the exact same sales as on Black Friday).

Please be aware that the dates listed above are still estimates as H&M’s actual sale times/dates may vary. Also keep in mind that any storewide discounts often exclude gift card purchases, special collections, and guest designer collaborations.


Are you interested in seeing some of H&M’s older Black Friday ads? Then follow the links below to take a walk down memory lane.

  • 2020: Page 1.
  • 2019: Page 1.
  • 2018: Page 1.
  • 2017: Page 1, 2, 3, 4 and 5.
  • 2016: Page 1 and 2.
  • 2015: Page 1, 2, 3 and 4.
  • 2014: Page 1.


What do you plan on getting at H&M’s Black Friday sale this year? Let us know in the comments below.

Leave a Reply