H&M Black Friday 2019 Ad & Sale

H&M’s Black Friday Early Access is Here!

Last updated on Wednesday November 27, 2019: H&M’s Black Friday sale officially kicks off at 4:00PM EST this afternoon but for all joined Loyalty Members, their sale begins right now!

Starting now, shop hm.com/us or your favorite H&M store to get 30% off your entire purchase (it’s exactly what they offered at last year’s BF sale). That means you can expect to see bargains for as low as $3 bucks hundreds of items. We’ve posted a copy of their ad with all the important sale details below. Happy bargain hunting!

Black Friday Start & End Times

We took a look at the different offers H&M had in the days before and after Thanksgiving and put together this sale timeline for you. Here is what we’re expecting them to offer this year for Black Friday:

  • Pre-Black Friday sale: November 22-26, 2019. Usually offering just 20% to 25% off select categories. You should probably skip shopping these deals.
  • Expected Black Friday sale: Wednesday afternoon through Friday, November 27-29, 2019. Expect 30% off storewide and sitewide.
  • Expected Saturday sale: November 30, 2019. Likely 25% off your entire purchase with free shipping if shopping online.
  • Expected Cyber Monday sale: Sunday and Monday, December 1-2, 2019. Also 30% off storewide and site-wide.

Please be aware that the dates listed above are still estimates as H&M’s actual sale times/dates may vary. Also keep in mind that any storewide discounts often exclude gift card purchases, special collections, and guest designer collaborations.


What do you plan on getting at H&M’s Black Friday sale this year? Let us know in the comments (you’ll find the comments section located at the bottom of this page).


Updated on Friday November 23, 2018: H&M’s Black Friday sale is officially here with 30% off storewide. See the ad below for a look details and offer terms.


Are you interested in seeing some of H&M’s older Black Friday ads? Then follow the links below to take a walk down memory lane.

  • 2017: Page 1, 2, 3, 4 and 5.
  • 2016: Page 1 and 2.
  • 2015: Page 1, 2, 3 and 4.
  • 2014: Page 1.

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