What to expect at H&M’s Black Friday 2023 Sale

We’re already looking forward to H&M’s Black Friday 2023 sale. Although we still have a long ways to go, you can already slowly start planning for the event. Check out last year’s ad and offer details posted below to get a general idea of the type of deals that they like to run. And if you join our newsletter, you’ll be the first to know once their Black Friday 2023 ad is posted.

Black Friday 2023 Start & End Dates

For the last 8 years that we’ve been tracking H&M’s Black Friday sales, their start and end dates have remained pretty much consistent this entire time; you can expect the event to begin a couple of days before Thanksgiving and end on Black Friday itself. However, the deals don’t end there as new specials have always arrived immediately after, running into Cyber Monday. If a similar sales schedule returns this year then this is what we’re expecting their timeline to look like:

  • Expected BF start date: Tuesday November 21, 2023 (that’s two days before Thanksgiving).
  • Expected BF end date: End of day on Friday November 24, 2023 or until in-stock inventory is sold out (that’s on Black Friday itself).
  • Expected Saturday sale: November 25, 2023. Likely 25% off your entire purchase with free shipping if shopping online.
  • Expected Cyber Monday sale start/ends dates: Sunday and Monday, November 26-27, 2023. Also likely to be 30% off storewide and site-wide (it’s usually the exact same offer as on Black Friday).

Just remember that these dates are still just our predictions and, at the moment, unconfirmed. We’ll post the official sale dates for 2023 as soon as we are able to independently verify them.

Last Year’s Black Friday Ad

Updated on Tuesday November 22, 2022: H&M’s Black Friday sale kicks off today in-stores and online!

Starting now, shop hm.com/us or your favorite H&M store to get up to 70% off select sale merchandise. That means you can expect to see bargains for as low as $3 bucks hundreds of items. Free shipping on orders of $25+ is included as well.

See their site for official details and offer terms/conditions. Everything is available while supplies last. Happy bargain hunting!

Ad History

Want to see some of H&M’s previous Black Friday ads? Then follow the links below for the archived ad scans from these last few years.

  • 2022: Page 1, 2 and 3.
  • 2021: Page 1.
  • 2020: Page 1.
  • 2019: Page 1.
  • 2018: Page 1.
  • 2017: Page 1, 2, 3, 4 and 5.
  • 2016: Page 1 and 2.
  • 2015: Page 1, 2, 3 and 4.
  • 2014: Page 1.
A view of the store sign outside the H&M in the Paseo Nuevo shopping center in Santa Barbara, CA. Photo by Witold Sadowski.


What do you plan on getting at H&M’s Black Friday sale this year? Let us know in the comments below.

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