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H&M Black Friday 2019 Ad & Sale

Black Friday 2019 – What to Expect

Last updated on Sunday November 17, 2019: Black Friday is just around the corner and of course you can expect some big deals at your favorite clothing shops, including at H&M. So what’s coming this year? Let’s take a look and see.

Our H&M Black Friday sale predictions for 2019:

Although the details are not yet official, we are expecting them to bring back 30% off store-wide and site-wide. Last year the bargain deals started as low as $3 bucks with storewide savings on over 700 items. Be on the lookout for H&M’s sale to begin online in the morning on Thanksgiving Day and in-stores early on Friday. You can a look at last year’s ad and terms posted further down this page to get an idea of what’s likely coming here in 2019.

As soon as we have the official details and a copy of H&M’s Black Friday ad then we’ll update them here for you on Blacker Friday. Check back soon or signup to our newsletter and we’ll keep you up to date when news happens.

Black Friday Start & End Times

We took a look at the different offers H&M had in the days before and after Thanksgiving and put together this sale timeline for you. Here is what we’re expecting them to offer this year for Black Friday:

  • Expected pre-Black Friday sale: November 22-26, 2019. Usually offering just 20% to 25% off select categories. You should probably skip shopping these deals.
  • Expected Black Friday sale: Thursday and Friday, November 28-29, 2019. Last year it was 30% off storewide and sitewide.
  • Expected Saturday sale: November 30, 2019. Likely 25% off your entire purchase with free shipping if shopping online.
  • Expected Cyber Monday sale: Sunday and Monday, December 1-2, 2019. Also 30% off storewide and site-wide.

Please be aware that the dates listed above are still estimates as H&M’s actual sale times/dates may vary. Also keep in mind that any storewide discounts often exclude gift card purchases, special collections, and guest designer collaborations.

Current Offers

Be sure to take a moment to check out all of H&M’s online clearance rack deals now live at hm.com. They also typically offer a 20% off coupon that you can use on one item if you sign up to their email newsletter. However you have to be a new subscriber and it’s unlikely you can use the code with any other promotions so just keep that in mind (just note that we don’t know when this deal expires so see their site for details).


What do you plan on getting at H&M’s Black Friday sale this year? Let us know in the comments (you’ll find the comments section located at the bottom of this page).


Updated on Friday November 23, 2018: H&M’s Black Friday sale is officially here with 30% off storewide. See the ad below for a look details and offer terms.


Are you interested in seeing some of H&M’s older Black Friday ads? Then follow the links below to take a walk down memory lane.

  • 2017: Page 1, 2, 3, 4 and 5.
  • 2016: Page 1 and 2.
  • 2015: Page 1, 2, 3 and 4.
  • 2014: Page 1.

H&M Cyber Monday Sale 2019


H&M’s Cyber Monday sale is expected to go live on the Sunday after Thanksgiving (that’s on December 1st this year) and run for a full 48 hours through the end of day on Monday. Although the details are not yet “official”, you can expect to see 30% off storewide as they did last year (likely the exact same discount offered on Black Friday). You can scroll down the page to check out last year’s Cyber Monday sale details to get an idea of what’s likely to come. We will provide more news here on Blacker Friday once we know more. Check back for updates or join our newsletter to stay informed.

Until then, be sure to see H&M’s sale page where you can already pick up a good deal with deals at up to 75% off. Plus if you signup to their newsletter they will send you a 20% off coupon to use at hm.com on any single item of your choice (must be a new subscriber).

What are you planning on getting at H&M this Cyber Monday? Let us know in the comments section at the bottom of the page.


Updated on Monday November 26, 2018: H&M’s Cyber Monday sale is officially live!

Starting now, shop your favorite H&M store or their site to get 30% off your entire purchase. Best of all, the discount is combinable with sale and already reduced items. Sale ends tonight, while supplies last. Valid in the US only. We’ve posted their ad below with the official terms and conditions. Happy bargain hunting!


Updated on Monday, November 27, 2017: Bye bye Black Friday — Hello Cyber Monday sale at H&M!

Shop their site or your favorite H&M store today to get 30% off storewide! Plus, for all of you online shoppers, pick up free shipping today with promo code 9054 at checkout. Sale ends tonight, Monday November 27, 2017. See their site for official terms and conditions.


We didn’t even have a chance to take a moment’s break from H&M’s Black Friday sale as their sale has switched over to Cyber Monday. This year you’ll be able to save an additional 40% off on already reduced items with promo code 4040. On everything else it’s either 20% off with free shipping (orders above $25) or 30% off with free shipping (orders above $50). Just hurry because the sale ends tonight, midnight PST.


Happy Sunday Folks! While you’re probably still finishing up your Black Friday weekend shopping, H&M just announced their Cyber Monday sale letting you get an early start!

Starting today and ending tomorrow (Monday November 30, 2015) you’ll be able to save either 20% off your purchase of $25.00+ with promo code 2020 or 30% off your purchase of $50.00+ with promo code 3030. You’ll also be able to save up to 40% on some of their already deducted clearance items with promo code 4040. Free shipping is included on all orders of $25.00 or more. This is an excessively online offer and is not available at any of H&M’s retail stores. Certain exclusions will apply – Valid in the U.S. only.

H and M Cyber Monday 2015 Ad - Page 1