HM Archives - Blacker Friday

If you’re planning to shop H&M’s 2025 Black Friday sale, here’s everything you need to know; we’re breaking it down by what to expect, when it’s happening, what kind of deals you’ll see, what’s actually worth buying, and how it played out last year.

When the Sale Will Likely Start

Based on H&M’s pattern the last few years, it’s pretty likely their 2025 Black Friday sale will begin on Wednesday, November 26, 2025, but only for H&M Members (that’s their free loyalty program—easy to sign up for). For everyone else, the sale should open up the next day, which is Thursday, November 27, 2025 (that’s on Thanksgiving Day).

The main part of the sale will likely run through Friday, November 28, 2025. After that, if last year is anything to go by, H&M will probably extend the discounts into the weekend and shift to a separate Cyber Monday offer on Monday, December 1, 2025. That could mean even deeper markdowns after Black Friday ends.

What the Main Offer Will Be

During the actual Black Friday sale itself, you can expect 30% off everything, both in stores and online. That’s how it worked last year, and there’s a strong chance they’ll stick to that again in 2025.

This isn’t a targeted discount like “up to 30%” or “select styles only.” It was a flat 30% off across the board—so you didn’t have to dig through sale racks to find qualifying items. Even better, last year they let shoppers combine the discount with items that were already on sale. That gave people a chance to score deals below clearance pricing in some cases.

There are a few restrictions to be aware of, though. The offer usually excludes furniture and lamps, H&M Studio, guest designer collections, and some limited collections. It also can’t be used on gift cards or combined with other promo codes. That’s all in line with standard retail exclusions, nothing surprising.

Extra Deals for H&M Members

If you’re a member (which, again, is free), you’ll likely get early access to the sale a full day ahead of the general public. That’s something they’ve done repeatedly.

On Black Friday itself, H&M also tends to throw in an extra 10% off for new members—so if you’ve never signed up before, that’s a good way to stack another discount on top of the 30% off. That offer has typically been available online and sometimes in stores, depending on location.

There’s also usually free standard shipping on orders of $40 or more for members. That minimum hasn’t changed in the past couple of years, so unless they shake things up, it’ll probably stay the same in 2025.

Cyber Monday and Post-Black Friday Deals

After Black Friday, don’t be surprised if H&M shifts gears and offers even steeper discounts over the weekend and on Cyber Monday.

Last year, on Saturday and Sunday, they offered up to 50% off certain items. Then for Cyber Monday, things ramped up to 60% off nearly everything.

So even though Black Friday is often seen as the peak of deals, H&M might actually save their strongest discount for Monday. If that same pattern holds in 2025, it may be smarter to wait for Cyber Monday—unless there’s something specific you’re worried might sell out on Friday.

Examples From Last Year’s Sale

To give you an idea of what types of items went on sale, here are a few specific examples from H&M’s 2024 Black Friday promotions. These were either listed at full price but discounted 30% at checkout, or already on sale and further discounted with the promo:

Puffer Jackets (originally $59.99) – dropped to $41.99 after 30% off
Men’s Turtleneck Sweaters (originally $29.99) – dropped to $20.99
Ladies’ Wide-Leg Trousers (already on sale for $24.99) – came down to $17.49
Kids’ Winter Parkas (originally $49.99) – ended up at $34.99
Basic Hoodies for men and women (originally $19.99) – dropped to $13.99
Women’s Knee-High Boots (originally $69.99) – reduced to $48.99

Some of those prices got even lower over the weekend and on Cyber Monday. For example, basic t-shirts were under $5, and some accessories like scarves, socks, and beanies were $2–$3.

Last Year’s Black Friday Ad

H&M’s Black Friday Ad Archive

Need to see some of H&M’s previous Black Friday ads? Then follow the links below for the archived ad scans from these last few years.

2024: Page 1 and 2.
2023: Page 1.
2022: Page 1, 2 and 3.
2021: Page 1.
2020: Page 1.
2019: Page 1.
2018: Page 1.
2017: Page 1, 2, 3, 4 and 5.
2016: Page 1 and 2.
2015: Page 1, 2, 3 and 4.
2014: Page 1.

A view of the store sign outside the H&M in the Paseo Nuevo shopping center in Santa Barbara, CA. Photo by Witold Sadowski.

Questions & Comments

What do you plan on getting at H&M this Thanksgiving weekend? Will you be shopping in-stores or online? Let us know in the comments below.

Following just days after H&M’s Black Friday sale is their equally impressive Cyber Monday event. Of course we’re tracking it all here in 2024! But until we know more, you can scroll down the page to see last year’s ad and offer details to get a general idea of what they typically offer during the annual event.

Last Year’s Cyber Monday Ad

Updated on Monday November 27, 2023: H&M’s Black Friday sale is now behind us so that means their Cyber Monday sale begins right now! Just like last year, you’ll be able to shop hm.com to get 30% off site-wide. And if you’re a member, then you’ll also get an extra 10% off on top of that. Free shipping on orders of $25+ is also included. Sale officially ends tonight or while supplies last.

Cannot be combined with any guest designer collaborations or select special collections. Some other exclusions will apply so see the terms posted on their site for complete details. Happy bargain hunting!