GAP’s Black Friday 2023 Sale: 40-60% OFF Everything!

Updated on Monday November 20, 2023: Your wait is over — Gap’s Black Friday sale begins today!

Similar to last year, you’ll be able to shop or your favorite GAP retail store to get 60% off “Really Big Deals” + 40% off on just about everything else + free shipping on orders of $50 or more for rewards members. As always, some exclusions will apply. We’ve posted GAP’s complete offer terms and conditions below so be sure to check it out. Have a nice long weekend and happy shopping!

Black Friday 2023 Start & End Dates

The COVID-19 pandemic caused many brands to rethink their Black Friday sales schedules, including GAP which for 3 years now has been starting their Black Friday sales earlier than ever before. But what about this year? The trend to continues!

  • Confirmed BF sale start date: Monday November 20, 2023 (that’s 3 days before Thanksgiving).
  • Expected BF sale end date: Saturday November 25, 2023 at 11:59pm PT or while supplies last (although a similar sale will likely return again a few days later on Cyber Monday).

Current Offers

Here’s a full list of GAP’s current offers and coupons. It’s always a good idea to double check what other deals are now live before heading out to shop. Happy bargain hunting!

What’s Typically Excluded?

We dove into a copy of the official terms and conditions from GAP’s Black Friday sale last year and have to admit, they are not as bad as we expected. Other stores that run storewide sales have a mile-long list of exclusions which GAP thankfully doesn’t. However there are still some things you should know:

  • GAP’s Black Friday sale is usually offered at Gap, GapBody, GapKids, and babyGap stores (and corresponding store websites) in the U.S. only. Gap Factory Outlets are always excluded from the offer.
  • No extra discounts offered on gift card purchases and non-merchandise items (i.e. shipping & handling charges, taxes, etc.).
  • No extra discounts offered on items labeled as “doorbuster”.

Ad History

We’re including an archive of GAP’s previous Black Friday ads below. Enjoy!

  • 2023: Page 1 and 2.
  • 2022: Page 1 and 2.
  • 2021: Page 1 and 2.
  • 2020: Page 1 and 2.
  • 2019: Page 1 and 2.
  • 2018: Page 1, 2, 3 and 4.
  • 2017: Page 1, 2, 3, 4, 5 and 6.
  • 2016: Page 1 and 2.
  • 2015: Page 1 and 2.
A view in front of the GAP store located within the Paseo Nuevo shopping center in Santa Barbara, CA. Photo by Witold Sadowski.


Will you be heading out to your nearest GAP store or will you be shopping from home this Thanksgiving weekend? What’s on your shopping list? Let us know in the comments.

One thought on “GAP’s Black Friday 2023 Sale: 40-60% OFF Everything!”

  1. Love Gap Kids! Their kids clothing is so cute and trendy. Definitely will be buying some jeans and T-shirts for my boys. They also need new hoodies as they grow up fast. A Star Wars Graphic hoodie is on my list.

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