We’re already looking forward to GAP’s Black Friday 2023 sale. Although we still have a long ways to go, you can already slowly start planning for the event. Check out last year’s ad and offer details posted below to get a general idea of the type of deals that they like to run. And if you join our newsletter, you’ll be the first to know once their Black Friday 2023 ad is posted.
Black Friday 2023 Start & End Dates
The COVID-19 pandemic caused many brands to rethink their Black Friday sales schedules, including GAP which for 3 years now has been starting their Black Friday sales earlier than ever before. But what about this year? We expect the trend to continue!
- Expected BF sale start date: Monday November 20, 2023 (that’s 3 days before Thanksgiving).
- Expected BF sale end date: Saturday November 25, 2023 at 11:59pm PT or while supplies last (although a similar sale will likely return again a few days later on Cyber Monday).
Just remember that these dates are still just our predictions and, at the moment, unconfirmed. We’ll post the official sale dates for 2023 as soon as we are able to independently verify them.
Current Offers
Here’s a full list of GAP’s current offers and coupons. It’s always a good idea to double check what other deals are now live before heading out to shop. Happy bargain hunting!

Last Year’s Black Friday Ad
Updated on Monday November 21, 2022: Your wait is over — Gap’s Black Friday sale begins today!
Similar to last year, you’ll be able to shop gap.com or your favorite GAP retail store to get 50% off “Really Big Deals” + 40% off on just about everything else + an extra 10% off bonus applied at checkout.
As always, some exclusions will apply. We’ve posted GAP’s complete offer terms and conditions below so be sure to check it out. Have a nice long weekend and happy shopping!
What’s Typically Excluded?
We dove into a copy of the official terms and conditions from GAP’s Black Friday sale last year and have to admit, they are not as bad as we expected. Other stores that run storewide sales have a mile-long list of exclusions which GAP thankfully doesn’t. However there are still some things you should know:
- GAP’s Black Friday sale is usually offered at Gap, GapBody, GapKids, and babyGap stores (and corresponding store websites) in the U.S. only. Gap Factory Outlets are always excluded from the offer.
- No extra discounts offered on gift card purchases and non-merchandise items (i.e. shipping & handling charges, taxes, etc.).
- No extra discounts offered on items labeled as “doorbuster”.

Ad History
We’re including an archive of GAP’s previous Black Friday ads below. Enjoy!
- 2022: Page 1 and 2.
- 2021: Page 1 and 2.
- 2020: Page 1 and 2.
- 2019: Page 1 and 2.
- 2018: Page 1, 2, 3 and 4.
- 2017: Page 1, 2, 3, 4, 5 and 6.
- 2016: Page 1 and 2.
- 2015: Page 1 and 2.
Comments
Will you be heading out to your nearest GAP store or will you be shopping from home this Black Friday? What’s on your shopping list? Let us know in the comments below.