Whether you’re shopping for shoes, apparel, or accessories, the Black Friday sale is usually one of the best times to buy from G.H. Bass, both online and in-store. Here’s everything you need to know, from the expected sale dates and what kind of discounts to look out for, to which items are likely to be included—and what was on sale last year.
Expected Black Friday Sale Dates for 2025
Based on how G.H. Bass has timed its previous Black Friday events, the 2025 sale is likely to start on Tuesday, November 25, 2025. That’s two days before Thanksgiving and three days before Black Friday itself.
The sale typically runs through Cyber Monday, which this year lands on December 1, 2025. However, it’s important to note that some styles may sell out early, especially in popular sizes.
Where to Shop the Sale
You’ll probably be able to shop the Black Friday event at:
-
G.H. Bass’s official website (ghbass.com)
-
Bass Factory Outlet stores across the U.S.
Online shoppers may need a promo code at checkout to unlock the full discount. Last year, the promo code was BFCM, so you might see the same or something similar again. If you’re shopping in-store, the discount is typically applied automatically at the register.
Expected Discounts
G.H. Bass doesn’t usually go overboard with deep discounts like some other brands. Instead, they stick with a more measured offer across the board.
For Black Friday 2025, the expected discount is:
-
30% off nearly everything in stock
-
Free shipping on all orders (online only)
Some items may be excluded—typically clearance items or some collaborations. But for the most part, the 30% discount should apply sitewide and in stores.
Examples of Sale Items from Last Year
Here are some specific items that were part of last year’s Black Friday lineup, to give you an idea of what may show up again in 2025:
-
Men’s Larson Weejuns Penny Loafer – Regular price $175, down to $122.50
-
Women’s Whitney Lug Sole Loafer in Burgundy Patent – Regular price $165, on sale for $115.50
-
Men’s Camp Moc Ranger Boot – Regular price $195, discounted to $136.50
-
Women’s Downeast Chelsea Boot – Regular price $180, sale price $126
-
Buffalo Plaid Flannel Shirt (Men’s) – Regular price $69, Black Friday price around $48
-
Classic Crewneck Sweater (Women’s) – Regular price $85, down to $59.50
-
Wool Blend Quilted Jacket – Regularly $180, went on sale for $126
-
Canvas Weekender Bag – Original price $95, discounted to $66.50
Most of the above items were available online and in stores, though sizing availability varied in-stores.
Exclusions and Fine Print
Like most brands, G.H. Bass typically includes a few exceptions in its Black Friday promo. You’ll want to keep an eye on:
-
Clearance or Final Sale Items – These may not get the additional 30% off.
-
Special collaborations or limited-edition drops – These are sometimes excluded.
-
Gift cards – Discounts usually don’t apply to gift card purchases.
If you’re shopping online, make sure to apply the promo code (likely BFCM) at checkout. You should see the discount reflected before you complete the purchase. Shipping is generally free during this time, though it’s usually standard ground shipping. Expedited options will likely still cost extra.
Returns and Exchanges
G.H. Bass usually allows returns on Black Friday items, but it’s a good idea to double-check the return policy when you order. Typically:
-
Items must be unworn and returned within 30 days.
-
Return shipping may not be free—Bass sometimes deducts a fee unless there was an error.
-
Final sale or clearance items may be non-returnable, so always read the product details.
If you buy in-store, you might need to return items to the same location.
Last Year’s Black Friday Ad
Black Friday Ad History
Want to see some of G.H. Bass’s previous Black Friday ads? Then follow the archive links below to see the last few years of ad history.
- 2024: Page 1.
- 2023: Page 1.
- 2022: Page 1, 2 and 3.
- 2021: Page 1 and 2.
- 2020: Page 1.
- 2019: Page 1, 2 and 3.
- 2018: Page 1, 2 and 3.
- 2017: Page 1.
Questions & Comments
What are you planing on buying at G.H. Bass this Thanksgiving weekend? Let us know in the comments section.