Updated on Wednesday, November 20, 2024: Eastern Mountain Sports is not making you wait until Black Friday to shop their biggest sale of the year — Their deals begin right now!

Starting today, shop your nearest Eastern Mountain Sports store or their site to save up to 70% off on select sale items, while supplies last. Good luck and happy bargain hunting!

Black Friday 2024 Start & End Dates

Eastern Mountain Sports typically starts their Black Friday sale two weeks or so before Thanksgiving and runs the deals through the long weekend, ending on Sunday night. But then on Thanksgiving Day (online) and Black Friday (in-stores) they usually add a handful of extra special doorbuster specials. If we assume a similar sales schedule will return here in 2024 then these are the start and end dates that you can expect to see:

• Confirmed start date: Friday, November 15, 2024.
• Expected end date: Sunday, December 1, 2024 or while supplies last. One-day-only Cyber Monday deals expected the arrive the following morning.

Black Friday Ad History

Need to see some of EMS’s older Black Friday ads? Then follow the links below to view the last few years of ad history.

• 2024: Page 1.
• 2023: Page 1, 2, 3, 4, 5 and 6.
• 2022: Page 1, 2, 3, 4, 5, 6, 7, 8 and 9.
• 2021: Page 1 and 2.
• 2020: Page 1, 2, 3 and 4.
• 2019: Page 1, 2 and 3.
• 2018: Page 1, 2 and 3.
• 2017: Page 1.

Questions & Comments

What gear are you planning on buying this Black Friday? What other sporting goods stores are on your holiday list to visit? Let us know in the comments below.