EMS is known for offering deep discounts on Black Friday on outdoor gear, clothing, and accessories from top brands, and 2025 looks like it’ll be no different. Based on past trends, here’s what were are expecting them to offer this upcoming Thanksgiving weekend.

Anticipated Black Friday 2025 Sale Dates

In the past, EMS has typically kicked off its Black Friday deals in mid-November and kept them going through Cyber Monday. If they follow the same pattern this year, the 2025 sale will likely begin on or around November 14 and wrap up by December 1.

Expected Discounts

EMS’s Black Friday sales typiclaly featured substantial markdowns across various product categories:

• EMS Brand Products: Up to 70% off on items like jackets, flannels, backpacks, tents, and sleeping bags.
• Columbia: Discounts reaching up to 50% on select items.
• Other Popular Brands: Savings between 20% to 25% on products from Johnson Outdoors, Mountain Hardwear, Toad&Co, and The North Face.

Additionally, EMS has previously offered extra incentives, such as an additional 10% off all EMS gear for early shoppers during special events.

Notable Deals from Previous Years

To provide context, here are some standout deals from EMS’s past Black Friday sales:

• EMS Women’s Nor’Easter 3-in-1 Jacket: Reduced to $134.98 from its regular price of $269.
• Marmot Women’s Hype Down Jacket: Available for $149.98, down from $300.
• The North Face Men’s Dryzzle FUTURELIGHT Insulated Jacket: Priced at $279.98, originally $400.

Last Year’s Black Friday Ad

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Black Friday Ad History

Need to see some of EMS’s older Black Friday ads? Then follow the links below to view the last few years of ad history.

• 2024: Page 1.
• 2023: Page 1, 2, 3, 4, 5 and 6.
• 2022: Page 1, 2, 3, 4, 5, 6, 7, 8 and 9.
• 2021: Page 1 and 2.
• 2020: Page 1, 2, 3 and 4.
• 2019: Page 1, 2 and 3.
• 2018: Page 1, 2 and 3.
• 2017: Page 1.

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Questions & Comments

What gear are you planning on buying this Black Friday? What other sporting goods stores are on your holiday list to visit? Let us know in the comments below.