Updated on Wednesday, November 12, 2025: Publix has quietly built a reputation for offering strong grocery savings during the holiday shopping season. While big-box retailers push electronics and toys, Publix leans into buy-one-get-one (BOGO) deals and digital coupons on everyday groceries, personal care products, and even holiday entertaining items. With the 2025 Black Friday season approaching, we’ve pulled together what to expect, when the sales are likely to run, and a look back at last year’s deals to give a clear idea of what you will likely see this year.

Black Friday 2025 Sale Dates

Publix is expected to officially kick off its Black Friday sale on Friday, November 28, 2025. Unlike some retailers that start deals earlier in the week, Publix usually holds its major grocery savings for the actual Black Friday date.

The Black Friday ad should be released around Saturday, November 22, 2025, based on past trends. That should give you almost a full week to review the deals, plan their trips, and clip digital coupons.

Once the sale begins, the ad and matching coupon offers are expected to extend through Wednesday, December 3, 2025. For certain regions, the deals could wrap up by Sunday, November 30, so it’s smart to check your local Publix weekly ad for confirmation.

Typical Offers

Publix uses Black Friday to spotlight everyday essentials, produce, bakery favorites, frozen foods, household items, and personal care products. The biggest draw is the wide selection of BOGO offers across categories.

Some areas where savings usually stand out:

• Fresh produce like blueberries, apples, salad kits, and tomatoes.
• Dairy and alternatives including yogurts, plant-based milks, and cheeses.
• Frozen foods such as pizzas, chicken, seafood, and ice cream.
• Bakery items that tie into holiday entertaining, from cookies to croissants.
• Meat and seafood for holiday meals or game-day gatherings.
• Beverages including beer, wine, soda, and sparkling water.
• Baby essentials like diapers and wipes.
• Health and beauty with coupons and rebates stacking on top of sales.
• Holiday baking staples like sugar, flour, oils, and chocolate.

This mix makes Publix a stop for both holiday meal planning and everyday grocery savings.

Discount Levels to Expect

Most of the Black Friday discounts at Publix come in the form of BOGO offers. These are often true 50% discounts if you buy in pairs, although the savings can vary slightly depending on whether the store lets you buy just one item for half price (this rule depends on your state).

On top of BOGOs, Publix typically layers digital coupons, manufacturer coupons, and rebates. Many personal care deals fall into this category. For example, shoppers might find $5 off a $15 purchase of P&G brands like Olay, Crest, Gillette, and Oral-B, plus individual product coupons and even mail-in rebates for additional savings.

Beer and wine promotions usually appear at set price points, often with a few dollars off compared to regular shelf prices. Bakery and deli items tend to get price cuts rather than BOGOs, often in the $2 to $5 savings range.

Featured Deals from Last Year

Looking at 2024 gives a clear picture of what will likely return in 2025. Some standout offers from last year included:

Produce & Fresh Foods (BOGO / Sale)

• Blueberries, 11 oz — BOGO at $5.99
• Hero Snack-Sized Gala Apples, 2-lb bag — BOGO at $4.99
• Mini San Marzano Tomatoes, 10 oz — BOGO at $4.15
• Fresh Express Salad Kits, 5–12.3 oz — BOGO at $3.94–$5.49

Dairy & Plant-Based

• Gayo Azul Gouda or Swiss Cheese, 8 oz — BOGO at $6.99
• Earth Balance Buttery Spread, 13–15 oz — BOGO at $5.99
• Malk Organic Almondmilk or Oatmilk, 28 oz — BOGO at $5.99
• Forager Cashewmilk Yogurt Alternative, 5.3 oz — BOGO at $2

Frozen Foods

• Publix White Shrimp, Frozen, 24 oz — BOGO at $14.99
• Home Run Inn Chicago Pizza, 27–31 oz — BOGO at $10.59
• FarmRich Mozzarella Sticks or Potato Skins, 14.3–22 oz — BOGO at $8.29
• Armour Frozen Meatballs, 11–25 oz — BOGO at $5.99–$10.99
• Edy’s Ice Cream, 1.5 qt — BOGO at $6.79

Bakery

• Publix Bakery Mini Croissants, 13 ct — $5.29
• Publix Bakery Chocolate Chip Cookies, 13 ct — $4.99
• Publix Bakery Danish Coffee Cake, 14–15 oz — $4.99
• Publix Bakery Cake Donuts, 6 ct — $3.29

Beverages

• Black Box Wine, 3-L box — $19.99
• Michelob Ultra, 12-pk — $14.99
• Coca-Cola, 12-pk cans — Buy 2 Get 1 Free at $9.29
• Cupcake Vineyards Wine, Sauvignon Blanc, 750 mL — $8.49
• Dasani Water, 24-pk — Buy 2 Get 1 Free at $8.65

Baby & Household

• Luvs Platinum Diapers, Big Pack, 52–100 ct — $18.29
• Pampers Swaddlers or Baby Dry Diapers, 16–32 ct — 2 for $20
• Pampers Baby Wipes, 112–504 ct — $10 off when you spend $40

Personal Care & Health

• Irish Spring Bar Soap, 8-pk — $5.99 (with coupon)
• Softsoap Body Wash, 20 oz — 2 for $10 (with digital coupons)
• Olay Body Wash or Wipes — $1–$2 off (coupon available)
• Mucinex Medicine — $5 off plus stackable manufacturer coupons
• Oral Care Products (Crest, Colgate) — Often 25% off or bundled with rebates

These deals covered both practical weekly groceries and seasonal items for entertaining, which is why Publix’s Black Friday event draws a steady following.

Publix Digital Coupons and Rebates

One key part of Publix’s Black Friday savings is its digital coupon system. Shoppers can log into their Publix account online or through the app to clip offers that automatically apply at checkout.

For 2024, examples included:

• $5 off when spending $15 on select P&G products (Crest, Olay, Gillette, etc.)
• $10 rebate on $30 worth of Olay skin or personal care products
• $10 Publix gift card rebate for every $50 spent on participating items (Stocking Spree program)
• $3/2 coupon on Secret, Old Spice, or Gillette deodorants or body washes

Stacking these coupons with BOGO offers created deeper savings. This strategy is almost guaranteed to carry over into 2025.

Last Year’s Black Friday Ad

Black Friday Ad History

What was featured in Publix’s Black Friday ad last year? Follow the links below to view an archive of their previous ad scans to learn more.

• 2023: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16 and 17.
• 2022: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19 and 20.
• 2021: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19 and 20.
• 2020: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15 and 16.

Questions & Comments

What on your holiday weekend grocery shopping list at Publix? Let us know in the comments.