Hi! My name is Witold (pronounced "vee-told") and I am the founder of BlackerFriday.com. After many years working in corporate america, I decided it was time to take a break to pursue my real passion — helping people save money. Ever since I was a little boy selling pencils in the playground to my kindergarden friends, later collecting aluminum cans from all my neighbors in elementary school to support my baseball card addiction, eventually becoming an eBay Power Seller in my older years to support my college education, I had an eye for spotting deals. I’ve taken what I have learned over the years and built Blacker Friday to bring you the best Black Friday rumors, predictions, and news website. Fortunately I'm not alone in this - We have a great team of dedicated folks helping make this site possible. If you would like to connect with me you can do so on my Linkedin page, on our site’s Facebook page, or write me an email. Thanks for checking us out and I look forward to hearing from you!
Updated on Wednesday, November 12, 2025: Rejuvenation is preparing for another major Black Friday sale in 2025. Looking at their past promotions and consistent seasonal approach, it is possible to predict the timing, discount levels, product categories, and terms for this year’s event. Below is a breakdown of what usually happens, when the best opportunities appear, and which items are most likely to see significant markdowns.
Black Friday 2025 Sale Timeline
Pre-Thanksgiving Discounts
Rejuvenation often begins discounting early, starting around mid-November. In 2024, they offered an additional 20% off clearance items leading up to Thanksgiving week. That promotion ended the day before Thanksgiving. You should expect a similar pattern in 2025, with early markdowns across clearance categories that serve as a preview of the bigger event.
Main Sale Launch
The Black Friday sale is expected to launch online at rejuvenation.com on Thanksgiving Day, November 27, 2025. In-store shopping should begin the next day on Friday, November 28, 2025. This timing has been consistent across recent years.
End Date
The promotion is likely to remain active through Tuesday, December 2, 2025, the day after Cyber Monday. While the branding may shift to “Cyber Monday Sale” during the final stretch, the discounts typically remain the same.
Expected Discounts by Category
The structure of the sale usually divides categories into different discount levels. In 2024, these were the markdowns:
Up to 60% off: Hardware, Outdoor, Bedding, Decor
Up to 50% off: Furniture, Rugs, Bath, Kitchen, Vintage, Lighting
Up to 30% off: Mirrors
Along with these discounts, Rejuvenation also offered free shipping across the site with the code FREESHIP. The code excluded White Glove Delivery and doorstep delivery services.
Similar categories and discount ranges are expected in 2025, although the exact percentage off may vary.
Featured Deals From Last year
Last year’s Black Friday event included a wide range of products across the above categories:
Lighting: Chandeliers, pendants, sconces, and table lamps were reduced by up to 50%. Open-box lighting items received even deeper cuts, sometimes up to $400 off.
Hardware: Doorknobs, cabinet pulls, hooks, and wall plates saw markdowns up to 60%.
Furniture: Beds, sideboards, outdoor dining tables, and vanities were available at up to 50% off.
Outdoor: Patio seating and weather-resistant dining sets were discounted up to 60%.
Bedding and Decor: Quilts, pillow covers, and small decorative accessories also fell under the 60% off tier.
Rugs: Area rugs and runners were reduced by up to 50%.
Mirrors: A smaller range of wall and bathroom mirrors was offered at up to 30% off.
Shipping, Exclusions, and Terms
The free shipping promotion has become a staple of Rejuvenation’s Black Friday sale. In 2024, the FREESHIP code applied to standard delivery but not to White Glove or doorstep services. Orders could not be combined with any other coupons, promotions, or associate discounts.
Other conditions included:
Items ending in .97 or .99 were final sale and could not be returned.
Discounts did not apply to previous purchases, gift cards, taxes, monogramming, or processing charges.
Promotions were valid only in the United States and listed in US dollars.
Quantities were limited and subject to change without notice.
These terms are likely to remain in place for 2025.
Rewards Program Benefits
Rejuvenation participates in the Williams-Sonoma family of store credit cards. Customers opening a new account earn 10% back in rewards on eligible purchases across Rejuvenation, Pottery Barn, West Elm, Williams-Sonoma, and other affiliated brands within the first 30 days. After that period, purchases earn 5% back.
This may be especially useful during the Black Friday sale, as larger furniture or lighting purchases can generate significant rewards value.
Last Year’s Black Friday Ad
Black Friday Ad History
If you’re interested in seeing some of Rejuvenation’s older Black Friday ads then just follow the links below to view the last few years of their ad history.
Updated on Wednesday, November 12, 2025: Black Friday is always a major shopping holiday for anyone looking to score savings on jewelry and watches, and Reeds Jewelers has consistently been one of the retailers to keep an eye on. With their Black Friday 2025 event approaching, here’s a break down what to expect based on last year’s sale, when the promotions are likely to run, and the specific discounts that were offered before.
Black Friday 2025 Sale Dates
Reeds Jewelers is expected to begin their Black Friday 2025 sale on Thursday, November 20, 2025 both in-stores and at reeds.com. That’s a full week before Thanksgiving. The sale should run all the way through Cyber Monday, which falls on Monday, December 1, 2025.
Typical Offers
Over these last few years, Reeds Jewelers has been offering a tiered coupon system under the “buy more, save more” theme. These promo codes could be applied depending on how much you spent:
THANKFUL50: $50 off purchases between $149 and $699
THANKFUL100: $100 off purchases between $700 and $1,499.99
THANKFUL200: $200 off purchases of $1,500 or more
The discounts weren’t percentage-based but instead flat-rate, which made them especially valuable on items closer to the threshold. For example, buying something just above $700 gave you a stronger percentage discount than spending much closer to $1,499.
Possible Exclusions to Keep in Mind
Like most jewelry sales, there were some exclusions that applied to these codes. The list last year was fairly long and included several premium or designer categories. Shoppers could not use the promo codes on:
Pandora
Roberto Coin
Swiss and luxury watch brands (such as Rolex, Omega, Tudor)
Limited edition and smart watches
Previously owned watches
Designer brands (including David Yurman)
Loose diamonds
Clearance items
Mills Collection
Papyrus greeting cards
Reeds gift cards
The promo codes also weren’t valid for services like repairs, layaways, or credit card payments. They couldn’t be combined with trade-ins, breakouts, or other coupons, and each customer was limited to one coupon. Offers were valid only in the United States unless otherwise noted, and of course not valid on prior purchases.
This means the tiered coupon was mainly useful for mid-range jewelry and watch items that weren’t under those exclusions.
Additional Discounts by Brand and Style
Outside of the main promo codes, Reeds Jewelers also offered specific discounts across select brands and collections. These were automatic markdowns instead of coupon-based. Here’s what was included last year:
Up to 30% off select Lightbox styles
Up to 40% off select Pandora styles
Up to 20% off select Metal Alchemist styles
Up to 30% off select Citizen watches
15% off all Reeds Charms styles
These types of offers allowed you to pick up items from brands like Pandora that were excluded from the “buy more, save more” promotion.
Pandora-Specific Sale Details
Pandora is one of the biggest names at Reeds Jewelers, and last year they ran their own separate promotion during Black Friday. Shoppers could save up to 40% off Pandora purchases, but the discount didn’t apply across the entire catalog.
The exclusions included:
14k gold items
Pandora Lab-Grown Diamonds
Pandora X Stranger Things Collection
Engraving fees
Last-chance or sale items
Non-jewelry products
Gift cards
There was also a purchase limit of five single SKUs per person, meaning you couldn’t stockpile a large quantity of the same product. Selection varied by store, and the deal was not valid with prior purchases or in combination with other offers. Like other Black Friday promotions, it was void where prohibited and items were not for resale.
Even with these limits, the 40% discount on Pandora styles was one of the better offers available during the event, especially since Pandora is rarely included in general coupon codes.
Last Year’s Black Friday Ad
Black Friday Ad History
What was featured in some of the older Black Friday ads from Reed’s? Follow the links below to view the last few years of ad history.
Black Friday 2025 Sale at REI? It’s Not Happening!
If you’re planning your shopping list for Black Friday 2025 and REI is on it, you might want to rethink your plans. Unlike most retailers, REI has chosen a very different path when it comes to this biggest shopping day of the year. For years, shoppers have expected doorbuster deals and extended hours at major stores, but REI has taken a stand that sets them apart from the rest of the retail world. This is a company that prioritizes its employees and the outdoors over sales and crowds. Here’s why REI will not be having a Black Friday sale in 2025.
A Tradition That Started in 2015
The story begins in 2015, when REI shocked the retail world. They announced that all 143 stores across the United States would be closed not only on Thanksgiving but also on Black Friday itself. This was a bold move at a time when nearly every major retailer was pushing extended hours and big promotions to capitalize on the holiday shopping frenzy. REI’s decision gave all of their 13,000-plus employees both days off, something almost unheard of in the retail industry, especially during one of the busiest shopping weekends of the year.
Since that initial decision, REI has maintained this policy every year. Closing stores during the biggest shopping days is not just a one-time statement; it has become part of the company’s culture and identity. What’s new for 2025 is that REI has now made it official that Black Friday will be a company-wide holiday for all employees going forward. This means that shoppers can no longer expect to find deals or sales at REI on that day, and employees can enjoy a full holiday break without the pressure of managing crowds or running promotions.
The #OptOutside Campaign
The decision to close stores is part of a larger initiative called #OptOutside. REI encourages both employees and customers to spend the day outdoors instead of inside shopping malls. The campaign is about more than just taking a break from work or avoiding crowded stores. It promotes hiking, biking, camping, and other outdoor activities, and it also encourages participation in community cleanup events that REI organizes nationwide.
#OptOutside is a statement about values. The campaign reflects REI’s focus on environmental stewardship, wellness, and work-life balance. By closing stores, REI ensures that employees can participate in outdoor activities or community events without feeling obligated to work. This approach has resonated with many customers, creating a loyal following that sees REI not just as a retailer but as a company that cares about people and the planet.
Why REI Chooses People Over Profits
One of the reasons REI does not participate in Black Friday sales is that the company has consistently put employees first. While most retailers prioritize profits during the holiday season, REI has taken a different path. The company believes that employees should have time off to enjoy the holiday with family and friends and to pursue outdoor activities that align with the brand’s mission.
Giving employees two days off during one of the busiest retail weekends is unusual, but REI has made it work for over a decade. Employees report feeling more appreciated and less stressed, and the company benefits from lower turnover and a stronger workplace culture. It’s a decision that reflects a broader trend toward employee well-being, but few large retailers are willing to take such a public stand during the critical holiday shopping season.
Impact on Customers
For customers, the closure of REI stores on Black Friday can be surprising at first. Many shoppers have grown accustomed to the traditional Black Friday chaos, with long lines, crowded stores, and limited-time deals. REI’s approach challenges this expectation by giving customers the option to step away from the consumer frenzy.
Instead of pushing shoppers to buy products they may not need, REI encourages people to spend time outdoors or participate in volunteer opportunities. Some customers have embraced this idea enthusiastically, joining organized hikes, cleanups, or simply enjoying a day off in nature. Others may miss the opportunity for a sale, but the company’s consistent messaging makes it clear that REI prioritizes experiences and well-being over shopping.
A Broader Message About Sustainability
REI’s Black Friday policy is also tied to a larger commitment to sustainability. By closing stores and encouraging outdoor activities, REI reduces the environmental impact that comes with mass consumerism. Fewer people driving to stores, fewer resources spent on advertising and promotions, and less packaging waste are all indirect benefits of skipping Black Friday sales.
The #OptOutside campaign further reinforces this message by promoting environmental stewardship. Many of the events and hikes organized by REI include cleanup efforts and conservation activities, helping communities and local ecosystems. In this way, REI is turning a traditional shopping holiday into an opportunity for people to connect with nature and support sustainable practices.
How Long This Will Continue
For 2025, REI has confirmed that the Black Friday closure is official and permanent for all employees. While other retailers continue to compete aggressively on price, REI’s approach remains steady and predictable. Customers who have shopped at REI for years know that stores will be closed on Thanksgiving and Black Friday, and the company has built this expectation into its brand identity.
This policy is not likely to change. REI’s commitment to #OptOutside, employee well-being, and sustainability is deeply embedded in the company culture. The decision to make Black Friday a company-wide holiday for all employees ensures that this practice will continue indefinitely, making it a defining feature of REI’s approach to retail and community engagement.
A Look at the Numbers
The decision to close stores impacts 143 locations across the country and more than 13,000 employees. These numbers make REI’s policy especially significant in the retail world, where many companies rely heavily on Black Friday sales to drive annual revenue. While REI may lose out on the immediate sales boost that other retailers enjoy, the long-term benefits include stronger employee loyalty, positive public perception, and alignment with the brand’s core values.
For employees, having two guaranteed days off is a rare benefit in retail, particularly during a season that is often associated with stress and long hours. The company has found that this approach not only boosts morale but also strengthens the relationship between employees and customers, as staff members are happier, more engaged, and better able to provide knowledgeable service.
Customer Engagement Beyond Black Friday
Even though REI does not participate in Black Friday sales, the company continues to engage customers in meaningful ways throughout the holiday season. REI hosts events, workshops, and other programs that encourage outdoor activities and community involvement. Members of the REI Co-op can still access special benefits and promotions at other times of the year, ensuring that loyal customers are rewarded without participating in the traditional shopping frenzy.
By focusing on year-round engagement instead of a single sales day, REI maintains strong customer relationships without sacrificing employee well-being or environmental responsibility. This approach may be unconventional in retail, but it aligns with the company’s values and helps create a sense of community among customers and staff alike.
The Cultural Impact of #OptOutside
Over the years, the #OptOutside campaign has grown beyond REI stores and employees. Many other companies, organizations, and individuals have embraced the idea, taking a stand against consumerism on Black Friday and choosing outdoor experiences instead. Patagonia and Brooks Running have followed suit in year’s past and have closed their doors on Black Friday. Canada Goose also doesn’t ever run a Black Friday sale. The campaign has sparked a national conversation about the value of time spent in nature, community involvement, and the importance of balancing work and life.
For REI, this cultural impact reinforces the company’s mission and demonstrates that a business can operate successfully while prioritizing values over immediate profits. By creating a recognizable movement that extends beyond the walls of their stores, REI has positioned itself as a leader in ethical retail practices.
You can read up more about REI’s OptOutside events happening this Thanksgiving weekend at rei.com/opt-outside.
Where to find Black Friday 2025 Deals on Outdoor Gear?
Here’s some of the other stores like REI where can you pick up deals on outdoor gear this Thanksgiving weekend:
We’re outside the huge two-story REI store in Oxnard, CA. Photo by Witold Sadowski.A customer is heading towards the checkout line at this REI store in Santa Barbara, CA. Photo by Witold Sadowski.
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