If you’ve been holding out for a good price on a new bed or bedding accessories, Mattress Firm’s 2025 Black Friday sale should be a good opportunity to save. We’ve looked into the details and patterns from previous years, and here’s what you should know about what’s coming, when the sales are likely to go live, what kinds of deals to expect, and some examples of what was on offer last year.
When the Black Friday 2025 Sale Will Likely Start
Based on previous years, Mattress Firm’s Black Friday sale is expected to kick off on or around Sunday, October 26, 2025. That’s well before the actual Black Friday date of November 28, 2025, which falls the day after Thanksgiving. The early start gives shoppers plenty of time to browse deals either online or in-store. While the exact dates haven’t been officially confirmed yet, past patterns suggest the main offers will stay active through early December, or while supplies last.
If you’re looking for the best selection, earlier is usually better. Doorbuster deals and limited-time “hot buys” tend to sell out fast. These are often highlighted during the first few days of the sale and don’t always get restocked.
Where to Shop
You’ll be able to shop the sale both online and at local Mattress Firm stores. Online shopping tends to include all the same major deals and sometimes features web-only specials. In-store, you might find additional clearance items or promotions that aren’t advertised online. If you’re a qualified customer, in-store financing at 0% may also be available during the sale. That can be helpful if you’re making a larger purchase and want to spread it out over time.
What Kinds of Deals to Expect
The headline discount at Mattress Firm’s Black Friday sale is usually “up to 60% off,” and that’s expected to be the case again in 2025. This discount won’t apply across the board, but it will cover a broad selection of mattresses, bases, bedding accessories and more. Some items might be marked down less, and a few premium models may be excluded, but there should be plenty of deals across a wide price range.
Brands to watch for include:
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Sealy
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Serta
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Stearns & Foster
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Beautyrest
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Sleepy’s (Mattress Firm’s in-house brand)
While exact pricing won’t be revealed until the sale officially launches, these are the brands that typically get featured, and they cover a range of firmness levels and construction types (like memory foam, innerspring and hybrid).
“Hot Buys” and Doorbusters
One thing Mattress Firm tends to do during Black Friday is offer a rotating set of “hot buys.” These are usually specially priced models that are offered only while supplies last. They can include major brand-name mattresses at heavily discounted prices, especially in queen and king sizes. These hot buys may change weekly or even daily, so if you spot one that looks good, it’s usually better not to wait.
Doorbusters have included:
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Entry-level queen mattresses for as low as $199
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Memory foam models marked down 40–50%
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Free adjustable bases with select mattress purchases
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Buy one, get one 50% off pillows or sheets
Just remember, these kinds of offers are often limited to certain store locations or online for a short period. They’re also frequently marked “final sale,” meaning no returns or exchanges.
Discount Levels Across Categories
Here’s a general idea of the kinds of discounts that have been available during previous Black Friday sales, which gives a good picture of what you can expect this year too:
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Mattresses: Up to 60% off (most commonly in the 20–40% range)
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Adjustable Bases: Often bundled with mattress purchases or up to $300 off
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Bed Frames & Foundations: Around 20–30% off
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Pillows and Bedding: 25–50% off, especially during bundled offers
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Sleep Accessories: Includes weighted blankets, protectors and toppers, usually 20–40% off
Last year, a top-rated hybrid mattress from Serta was available for $899 after a $400 discount. A Stearns & Foster Lux Estate queen mattress dropped by nearly $800 during the event. Sleepy’s brand memory foam beds were marked down more than 50% in some cases, making them among the most budget-friendly options.
Last Year’s Notable Deals (2024 Recap)
Looking back at the 2024 sale can give us a solid idea of what to expect this time. Here are some specific deals Mattress Firm offered during Black Friday last year:
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Beautyrest Black Hybrid Mattress: $500 off select sizes
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Sealy Posturepedic Plus: Queen size was marked down from $1,499 to $999
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Sleepy’s 10” Memory Foam Mattress: Dropped to $299 for a queen size
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Adjustable Base Bundle Deals: Free adjustable base with select mattress purchases over $699
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Serta iComfort: Up to $900 off select models
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Pillows, Mattress Protectors & Bedding Sets: Up to 50% off, especially with mattress purchase
There was also a “Daily Doorbuster” feature on the website where a new deal appeared each day, often with a countdown timer. Most of those sold out quickly.
Last Year’s Black Friday Ad
Black Friday Ad History
What were Mattress Firm’s featured doorbuster deals at last year’s Black Friday sale? Find out by following the links below to view their ad scan archive.
- 2024: Page 1, 2, 3, 4, 5 and 6.
- 2023: Page 1, 2 and 3.
- 2022: Page 1, 2 and 3.
- 2021: Page 1.
- 2020: Page 1, 2 and 3.
- 2019: Page 1 and 2.
Questions & Comments
What’s your favorite brand of mattress? Will you also be browsing the mattress and bed frame deals at other places such as US Mattress, Sleep Number or Macy’s? Let us know in the comments below.