Updated on Saturday, November 8, 2025: JCPenney’s Black Friday sale is one of their biggest events of the year. With the new confirmed details and ad now posted (see all 24 pages posted below!), we now have a clearer picture of how this year’s event will look like.
When JCPenney’s Black Friday 2025 Sale Starts
JCPenney has confirmed that its Black Friday Early Access program begins November 8, 2025. A $25 purchase that day comes with a Golden Tote and a Season of Savings coupon book. The full Black Friday ad is not out yet, but based on last year, I still expect it around November 10, 2025.
For the main event, JCPenney’s Black Friday 2025 sale is set to run on Black Friday (Nov. 28) itself both in-stores and and jcpenney.com. The company has confirmed that stores will open at 5 a.m. on Black Friday with surprise offers at 5 a.m., 9 a.m., 1 p.m. and 5 p.m.
Early Deals and Daily Offers
Daily deals begin November 10, 2025 and run Monday through Thursday through November 20, 2025. Each one lasts 24 hours. JCPenney also said really big deals will drop every Thursday through Christmas Day 2025.
Doorbusters and Giveaways on Black Friday
These giveaways take place in store at specific times throughout the day:
- 5:00 a.m. – Chance to win a $500 off $500 coupon
- 9:00 a.m. – Chance to win a free Cuisinart Coffee Center Barista Bar 4-in-1 Coffee Maker
- 1:00 p.m. – Chance to win free 3/4 ct. t.w. lab-grown diamond studs in 10k gold
- 5:00 p.m. – Chance to win a free Sutra Aero Styler
All giveaways are limited and available only in stores.
Discount Levels to Expect
- Clothing and Footwear
• 25% off Nike shoes
• 50% off men’s dressy apparel
• 50% off Disney apparel and toys - Jewelry
• Up to 75% off after an extra 40% off fine jewelry - Home and Seasonal
• Nostalgia novelty kitchen appliances from $24.99
• Home Expressions Standard/Queen pillows from $2.99
• 75% off Beautyrest heated throws or blankets
• Up to 70% off all North Pole Trading Co. holiday décor
Financing
Last year JCPenney offered 36 month special financing on fine jewelry and watches priced $100 or more. We expect something similar this year.
Holiday Campaign
JCPenney confirmed that its holiday campaign begins November 2, 2025. It is called It’s What They Thought That Counts and highlights giving thoughtful gifts without spending more than you need.
JCPenney’s Black Friday 2025 Ad
JCPenney’s Black Friday Ad Archive
What were JCPenney’s doorbuster deals at last year’s Black Friday sale? How about two or three years ago? Follow the archive links below to find out.
- 2025: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23 and 24.
- 2024: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57 and 58.
- 2023: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23 and 24.
- 2022: Main BF Ad: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64, 65, 66, 67, 68, 69, 70, 71, 72, 73, 74, 75, 76, 77, 78, 79, 80, 81, 82, 83, 84, 85, 86, 87, 88 and 89. Early BF Ad: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18 and 19.
- 2021: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23 and 24.
- 2020: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23 and 24.
- 2019: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64, 65, 66, 67, 68, 69, 70, 71 and 72.
- 2018: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64, 65, 66, 67, 68, 69, 70, 71, 72, 73, 74, 75 and 76.
- 2017: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64, 65, 66, 67, 68, 69, 70, and 71.
- 2016: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, and 30.
Questions & Comments
What do you plan on picking up at JCPenney this Thanksgiving weekend? Let us know in the comments below.