GORUCK Black Friday 2025 Sale - What to Expect & When

If you’re eyeing new rucking gear or training equipment, Black Friday is usually the best time of year to buy from GORUCK. Based on previous sales, here’s a look at what you can expect this year: from sale dates to discount levels, types of gear typically offered, and specific examples of last year’s deals.

Black Friday 2025 Sale Start and End Dates

This year, GORUCK’s Black Friday sale is expected to begin on Monday, November 24, 2025, which is three days before Thanksgiving. That lines up with their 2024 timing, and unless they change their approach, you’ll probably see the sale go live early that morning (Eastern Time) on goruck.com.

The sale is expected to run through Cyber Monday, ending on Monday, December 1, 2025, at 11:59 PM EST—or until things sell out.

Expected Discount Levels

If you’re wondering how deep the discounts will go, here’s what we know based on last year’s sale. GORUCK offered up to 60% off select items across various categories including. That included:

Rucker 4.0 – Up to 35% off, varied by size (20L, 25L, 33L) and color
Ruck Plate Carrier (RPC) – Up to 20% off
Sand Ruck Plates – Up to 30% off
Training Sandbags & Sand KettleBells – Up to 30% off
Sand Medicine Balls – Up to 20% off
Sand Tombstones – Up to 40% off
Sand Jerry Can – Up to 30% off

Most items fell somewhere in the 20% to 40% off range, with some outliers going higher—especially for clearance gear or discontinued styles.

Items That Might Not Be Included

While GORUCK usually puts a broad selection on sale, not every item is guaranteed to be discounted. Things that might be excluded include:

New releases from fall or early winter 2025/2026
Limited-edition gear or collaborations
GR3 or Special Editions of their rucks
Some of the newest apparel styles

In short, if it launched recently or is a limited-run item, it might not be part of the Black Friday markdowns.

Shipping and Returns During the Sale

GORUCK usually keeps shipping policies the same during Black Friday. In the U.S., they typically offer free shipping on orders over a certain threshold (around $75–$100). During high-volume sales like Black Friday, though, fulfillment can take a little longer.

Returns are generally accepted on new, unused items, but some items marked as Final Sale (especially big discounts or clearance gear) may not be returnable. Check the product page before purchasing if you’re not sure.