Whether you’re a longtime fan of the brand or just looking to pick up your first action camera, here’s everything I’ve gathered so far about GoPro’s upcoming Black Friday deals.
Likely Black Friday 2025 Start & End Dates
GoPro has a pretty consistent track record when it comes to their Black Friday timing. Over the past several years, they’ve started their sale about five days before Thanksgiving. This year, that would land the launch on Saturday, November 22, 2025.
If they follow the same schedule, the sale should run through Cyber Monday, December 1, 2025. That gives you a solid 10-day window to shop, assuming items don’t sell out early. As always, it’s best not to wait until the very last day, especially if you have your eye on something specific.
Expected Discounts
GoPro rarely goes wild with their discounts, but they are consistent. Based on previous years, expect to see:
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15% off all in-stock cameras when purchased directly from gopro.com
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Accessory bundles marked down or offered as a free add-on
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Older models possibly priced even lower, especially through third-party retailers
These discounts are expected to apply site-wide, though keep in mind that supplies are limited, and some exclusions might apply (like on newer or specialty items).
Models to Look For
If you’re not sure which model to consider, here’s a quick look at what GoPro typically offers and what you might see during the sale:
GoPro HERO13 Black
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This is GoPro’s most current flagship camera as of 2025.
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Expect 15% off directly from GoPro, bringing the price down from around $399.99 to roughly $339.99.
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If retailers match that price, look for bonus items like extra batteries or memory cards.
GoPro HERO12 Black
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Still a strong camera with most of the features a casual user needs.
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Prices could drop significantly, possibly under $300 during the sale.
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Great option if you don’t need the latest version.
GoPro MAX (360 camera)
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If you’re into immersive, 360-degree content, this one might be discounted as well.
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It’s been priced around $499.99 in the past, so a 15% discount could bring it to about $425.
HERO11 Mini
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Compact alternative with fewer features but a more portable design.
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This one didn’t get as much attention last year, so it might be easier to find at a discount.
Accessory and Bundle Deals
Aside from the cameras themselves, there are usually some decent savings on accessories and bundles. GoPro sometimes puts together holiday bundles with things like:
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Extra batteries
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Dual battery chargers
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Shorty mini extension poles
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Floating hand grips
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Head straps or chest mounts
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Protective cases
These bundles don’t always have a specific percent-off discount, but they often come at a reduced combined price compared to buying everything separately.
For example, last year GoPro offered a HERO11 Black Bundle that included a 64GB SD card, an extra battery, and a grip for $399.99 — all together worth around $450 if purchased separately.
Subscription Perks
If you’re buying directly from GoPro, one thing to know is that many of their deals tie into their GoPro Subscription. This is a yearly membership that gives you:
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Unlimited cloud storage for your footage
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Up to 50% off accessories
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No-questions-asked camera replacement
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Discounts on future purchases
Sometimes during Black Friday, the subscription is bundled automatically with the purchase at no extra cost. Other times, you might be required to buy the subscription to get the full discount. Be sure to check the fine print on GoPro’s site once the sale goes live.
Last Year’s Black Friday Ad
GoPro’s Black Friday Ad Archive
Here’s a list of GoPro’s previous Black Friday ads from the last few years. Enjoy!
- 2024: Page 1, 2, 3 and 4.
- 2023: Page 1.
- 2022: Page 1.
- 2021: Page 1.
- 2020: Page 1 and 2.
- 2019: Page 1, 2, 3 and 4.
- 2018: Page 1.
- 2017: Page 1.
Questions & Comments
Which GoPro camera is on your Christmas shopping list this year? The new HERO13? Find any other deals on GoPro at one of their resellers worth sharing? Then we’d love to know — Leave your comments below.