What to expect at ZARA’s Black Friday 2023 Sale

We’re already looking forward to ZARA’s Black Friday 2023 sale. Although we still have a long ways to go, you can already slowly start planning for the event. Check out last year’s ad and offer details posted below to get a general idea of the type of deals that they like to run. And if you join our newsletter, you’ll be the first to know once their Black Friday 2023 ad is posted.

Black Friday 2023 Start & End Dates

We’ve been tracking ZARA’s Black Friday sales for nearly a decade now and what’s become apparent is that their sales schedule repeats itself from year to year. Even when the global COVID-19 pandemic hit there weren’t any major scheduling changes other than reduced store hours is certain cities/countries. So what about this year? We’re expecting ZARA’s Black Friday sale start and end dates to stay pretty much the same. Here’s what we’re predicting:

  • Expected general BF start date, online: 7:00pm ET / 4:00pm PT on Thursday November 23, 2023 (that’s on Thanksgiving day). For those in Europe that is around 1:00AM on Friday November 24, 2023.
  • Expected early BF access start date, app-only: ZARA offers a one hour head start to those who shop the sale through their app. That means it will begin at 6:00pm ET / 3:00pm PT on Thursday November 23, 2023.
  • Expected BF start date, in-stores: Friday November 24, 2023 when doors open. Some locations will likely have extended hours, some even opening as early as 6:00am.
  • Expected BF sale end date, online: Saturday November 25, 2023 at 2:59am ET / Friday November 24, 2023 at 11:59pm PT, or while supplies last.
  • Expected BF sale end date, in-stores: When stores close their doors on Friday November 24, 2023. Historically most locations are open late (some until 10:00pm).

Keep in mind that these dates are still just our predictions and, at the moment, unconfirmed. We’ll post the official sale dates for 2023 as soon as we are able to confirm them.

Last Year’s Black Friday Ad

Updated on Thursday November 24, 2022: ZARA officially just announced their Black Friday 2022 sale dates! Here’s what you need to know:

  • ZARA’s Black Friday 2022 sale begins online in the late afternoon TODAY, Thanksgiving day (November 24th) at 7:00pm ET / 4:00pm PT. 1-hour early access to the event is given to those shopping through ZARA’s app. In-stores the sale begins on Black Friday itself when doors open (November 25th). You can expect most locations to open earlier than usual.
  • Unlike most of the other Black Friday sales that we track, ZARA’s Black Friday sale is a world-wide event that not limited to U.S. based shoppers.
  • In terms of the deals, you’ll find 40% off selected sale apparel for women, men and kids. You’ll also see 20% off select home goods. ZARA does not run storewide sales so be sure to keep in mind that not everything will be discounted.
  • We’ve posted some of this year’s sale highlights below.

Here’s a look at some of 2022’s sale highlights:

What’s Typically Excluded?

Keep in mind, ZARA’s Black Friday sale is not typically a storewide sale. That means any items that are not included in their sale section are not on sale. That’s usually everything from their current collection as well as gift card purchases, shipping and handling fees, and other services. You’ll also find that many of their most popular sale items will sell out partially (in certain sizes or colors) or completely before the official sale end date. Remember, ZARA offers no raincheck or substitutions on any sold out or non-in-stock inventory.

Where Can You Shop?

You can shop ZARA’s Black Friday sale both online and in-stores. What’s great about their Black Friday sale is that it extends to their global locations as well. So regardless if you’re shopping in Barcelona or Beijing, we’re expecting the offer to be available in all locations where ZARA operates.

Is ZARA Having a Cyber Monday Sale?

ZARA usually runs Cyber Monday deals a few days after their Black Friday sale. We’ll be posting all the important details once we learn more.

When’s ZARA’s Next Big Sale?

If you miss ZARA’s Black Friday and Cyber Monday sales this year then your next opportunity is likely to be at their Fall/Winter sale starting on December 25, 2023 (that’s in the afternoon on Christmas day itself, online). At last year’s sale you could have saved up to 45% off on select sale items. This is the time of the year that ZARA typically clears out remaining past-season’s inventory to make room for the upcoming Spring 2023 collection.

Then around mid-June we see ZARA’s Summer Sale (also known as their “semi-annual” sale). It lasts for about a week with sale prices ranging from 20% off to up to 50% off select items.

Because we don’t see that many big sale events coming from ZARA, stores always tend to be packed when their sales go live. We recommend hopping as early as possible so you don’t miss out on any deals or items in your size. If shopping online then be mindful of the official start times. Of course, everything is always “while supplies last”.

Ad History

We’ve built quite an extensive archive of ZARA’s Black Friday ad scans over the years. You can check them out by following the links below.

A view out front of the ZARA store in old town Krakow, Poland. Photo by Witold Sadowski.


What are you planning on getting at ZARA this holiday weekend? Let us know in the comments.

11 thoughts on “What to expect at ZARA’s Black Friday 2023 Sale”

  1. This year’s sale was the most lackluster!! In the previous years, the entire site was discounted- NOT JUST a small section of items. COVID19 must’ve hit Zara hard too this year…as they are not the same. Sad really.

  2. So is that it for Black Friday Zara sales? 40% off selected items? I have my eyes on quite few items and not single one is on sale. I thought it will be like previous years.

  3. I want to by the Double Breasted Striped Blazer and a new pair of jeans but it all depends on the discount. Hoping to get a good deal!

    1. Hi Steph – Thanks for letting us know! We’ve never seen Zara mention any exclusions in their ad nor on their site. That’s not cool.

  4. I’m planning to buy the Buttoned Meanswear Coat in camel – always classic! Not a fan of all those faux fur coats – they are this year hits but I like to buy things that don’t go out of style after one season.

  5. From all the shops I visit on Black Friday, Zara’s my favorite. I’m happy to see they run the same storewide discount year after year, it’s by far their best sale. Hope it doesn’t change ever!!

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