ZARA’s Black Friday 2024 Sale

Updated on Monday April 22, 2024: Although we still have plenty of time left to go until ZARA’s Black Friday 2024 sale arrives in late November, we’ve been tracking them long enough to have a pretty good idea on what you can expect to see this year. Here’s what we are predicting:

  • ZARA’s Black Friday sale is expected to begin online in the late afternoon on Thanksgiving day (November 28, 2024) at 7:00pm ET / 4:00pm PT. 1-hour early access to the event is often given to those shopping through ZARA’s app. In-stores the sale usually begins on Black Friday itself when doors open (that’s on November 29th this year). You can expect most locations to open earlier than usual.
  • Unlike most of the other Black Friday sales that we track, ZARA’s Black Friday sale is always a world-wide event that not limited to just U.S. based shoppers.
  • In terms of the deals, you can expect to find 40% off selected sale apparel for women, men and kids. You’ll also likely get 20% off select home goods. ZARA does not run storewide sales so be sure to keep that in mind as not everything will be discounted.
  • You will be able to browse all of the upcoming deals on ZARA’s Women’s, Men’s and Homegoods pages at a few hours before the event. You just can’t buy anything until the official start time.

As always, we will be posting a copy of ZARA’s Black Friday ad the moment it’s available so check back here for updates or our newsletter to be be the first to know once it arrives. Good luck and happy bargain hunting!

Last Year’s Black Friday Ad

Black Friday 2024 Start & End Dates

We’ve been tracking ZARA’s Black Friday sales for nearly a decade now and what’s become apparent is that their sales schedule repeats itself from year to year. So what about this year? Here are ZARA’s expected Black Friday sale start and end dates this year:

  • Expected early BF access start date, app-only: ZARA usually offers a one hour head start to those who shop the sale through their app. That means it will likely begin at 6:00pm ET / 3:00pm PT on Thursday November 28, 2024.
  • Expected BF start date, online: 7:00pm ET / 4:00pm PT on Thursday November 28, 2024 (that’s on Thanksgiving day). For those in Europe that is around 1:00AM on Friday November 29, 2024.
  • Expected BF start date, in-stores: Friday November 29, 2024 when doors open. Some locations will likely have extended hours, some even opening as early as 6:00am.
  • Expected BF sale end date, online: Saturday November 30, 2024 at 2:59am ET / Friday November 29, 2024 at 11:59pm PT, or while supplies last.
  • Expected BF sale end date, in-stores: When stores close their doors on Friday November 29, 2024. Historically most locations are open late (some until 10:00pm). Don’t expect to see a Cyber Monday sale.

Ad History

We’ve built quite an extensive archive of ZARA’s Black Friday ad scans over the years. You can check them out by following the links below.

A view out front of the ZARA store in old town Krakow, Poland. Photo by Witold Sadowski.


What are you planning on getting at ZARA this holiday weekend? Let us know in the comments.

11 thoughts on “ZARA’s Black Friday 2024 Sale”

  1. This year’s sale was the most lackluster!! In the previous years, the entire site was discounted- NOT JUST a small section of items. COVID19 must’ve hit Zara hard too this year…as they are not the same. Sad really.

  2. So is that it for Black Friday Zara sales? 40% off selected items? I have my eyes on quite few items and not single one is on sale. I thought it will be like previous years.

  3. I want to by the Double Breasted Striped Blazer and a new pair of jeans but it all depends on the discount. Hoping to get a good deal!

    1. Hi Steph – Thanks for letting us know! We’ve never seen Zara mention any exclusions in their ad nor on their site. That’s not cool.

  4. I’m planning to buy the Buttoned Meanswear Coat in camel – always classic! Not a fan of all those faux fur coats – they are this year hits but I like to buy things that don’t go out of style after one season.

  5. From all the shops I visit on Black Friday, Zara’s my favorite. I’m happy to see they run the same storewide discount year after year, it’s by far their best sale. Hope it doesn’t change ever!!

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