ZARA Black Friday 2020 Sale – What to Expect

Updated on Sunday November 22, 2020: It’s still too early for us to know what’s coming at ZARA’s Black Friday sale this year but you can scroll down the page to see the details from last year to get an idea of what’s likely to come. However, we did notice that they already have some pretty good pre-Black Friday deals right now on their site (check out the screenshot below to see where you can find them!).

We’ll be posting a copy of ZARA’s main Black Friday ad and all the important details for 2020 once we know more. Be sure to check back again soon for the latest updates or join our newsletter to stay informed.

Expected 2020 Start & End Dates

If we assume ZARA once again runs the same Black Friday start and end dates this year as they did last year, then below would be this year’s sale schedule. Just keep in mind that this year is unlike any other due to the global COVID-19 pandemic so the actual sale dates and times may vary.

  • Expected general start date, online: 8:00pm ET / 5:00pm PT on Thursday November 26, 2020. For those in Europe that is around 2:00am on Friday November 27, 2020.
  • Expected early access start time, online: ZARA typically offers a one hour head start to those who shop the sale through their app. We are expecting it at 7:00pm ET / 4:00pm PT on Thursday November 26, 2020.
  • Expected start time, in-stores: Friday November 27, 2020 when doors open. Many locations will again likely have extended hours, some even opening as early as 6:00am. Some stores may be closed in certain locations this year due to the ongoing global coronavirus pandemic. Other in-store restrictions, rules and policies will likely be in place.
  • Expected end date, online: Saturday November 28, 2020 at 2:59am ET / Friday November 27, 2020 at 11:59pm PT.
  • Expected end date, in-stores: When stores close their doors on Friday November 27, 2020. Normally, most locations are open late until 10:00pm.

In terms of store hours, here’s what ZARA ran last year, sorted by location.

Last Year’s Black Friday Ad

Last updated on Thursday November 28, 2019: Can you believe it? ZARA’s Black Friday sale is just hours away (it’s really their best sale of the year so whatever you do, don’t miss it!). Let’s take a look at what’s coming!

ZARA’s Black Friday sale details for 2019:

Get ready as ZARA changed up the offer this year. Rather than 30% off storewide, this year’s it’s 50% off select sale items only. The sale runs for just one day only, starting late tonight and into Friday, both in stores and online.

For those of you living outside the United States, the good news is that ZARA runs their Black Friday offers worldwide. That means all of you folks living in Canada, the UK, Spain, Germany, France, Italy – basically wherever ZARA has stores – you’ll be able to take advantage of the same storewide sale. Just remember that it’s only on in-stock inventory so if anything sells out early then you’re out of luck.

In terms of the official announcement – ZARA just sent out an email to everyone on their mailing list with this year’s sale dates and store hours. See the scan below for details.

What’s Typically Excluded?

Keep in mind, ZARA’s Black Friday sale is not typically a storewide sale. That means any items that are not included in their sale section are not on sale. That’s usually everything from their current collection as well as gift card purchases, shipping and handling fees, and other services. You’ll also find that many of their most popular sale items will sell out partially (in certain sizes or colors) or completely before the official sale end date. Remember, ZARA offers no raincheck or substitutions on any sold out or non-in-stock inventory.

Where Can You Shop?

You can shop ZARA’s Black Friday sale both online and in-stores. What’s great about their Black Friday sale is that it extends to their global locations as well. So regardless if you’re shopping in Barcelona or Beijing, we’re expecting the offer to be available in all locations where ZARA operates.

Is ZARA Having a Cyber Monday Sale?

ZARA usually runs Cyber Monday sale a few days after their Black Friday sale. We’ll be posting all the important details once we learn more.

When’s ZARA’s Next Big Sale?

If you miss ZARA’s Black Friday and Cyber Monday sales this year then your next opportunity is likely to be at their Fall/Winter sale starting on December 26, 2020 (that’s the day after Christmas). At last year’s sale you could have saved up to 40% off on select sale items. This is the time of the year that ZARA typically clears out remaining past-season’s inventory to make room for the upcoming Spring 2021 collection.

Then around mid-June we see ZARA’s Summer Sale (also known as their “semi-annual” sale). It lasts for about a week with sale prices ranging from 20% off to up to 50% off select items.

Because we don’t see that many big sale events coming from ZARA, stores always tend to be packed when their sales go live. We recommend hopping as early as possible so you don’t miss out on any deals or items in your size. If shopping online then be mindful of the official start times. Of course, everything is always “while supplies last”.


Are you interested in seeing some of ZARA’s older Black Friday ads? Then you’ve come to the right place! Follow the links below to take a walk down memory lane.

  • 2019: Page 1 and 2.
  • 2018: Page 1 and 2.
  • 2017: Page 1, 2, 3 and 4.
  • 2016: Page 1 and 2.
  • 2015: Page 1.
  • 2014: Page 1, 2, 3 and 4.


What are you planning on getting at ZARA this Black Friday? Let us know in the comments below.

5 thoughts on “ZARA Black Friday 2020 Sale – What to Expect”

  1. I want to by the Double Breasted Striped Blazer and a new pair of jeans but it all depends on the discount. Hoping to get a good deal!

    1. Hi Steph – Thanks for letting us know! We’ve never seen Zara mention any exclusions in their ad nor on their site. That’s not cool.

  2. I’m planning to buy the Buttoned Meanswear Coat in camel – always classic! Not a fan of all those faux fur coats – they are this year hits but I like to buy things that don’t go out of style after one season.

  3. From all the shops I visit on Black Friday, Zara’s my favorite. I’m happy to see they run the same storewide discount year after year, it’s by far their best sale. Hope it doesn’t change ever!!

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