Target Black Friday 2025 Sale & Ad - What to Expect & When

Black Friday has grown far beyond a single day, and at Target it has become a full month of promotions leading into the holiday season. You can expect weekly ads, an extended main event, and an online-only Cyber Monday sale. Deals typically span across every major department, from technology and toys to home goods and apparel.

Black Friday 2025 Sale Timeline

Target’s Black Friday season usually begins in early November with weekly ad drops. Each ad is released on a Thursday, and the deals start the following Sunday, running for one week at a time. This continues for four weeks in a row.

The highlight of the season is the Main Event, expected to run from November 23-29, 2025, with some offers limited to November 28–29. The Main Event ad is likely to be published on Thursday, November 20, 2025 (assuming they follow last year’s timeline).

Target stores are expected to remain closed on Thanksgiving Day, reopening early on Black Friday morning, typically at 6:00 or 7:00 a.m. local time. Crowds in stores have been smaller in recent years, since most deals are also available online at target.com and through the Target app.

Immediately after the Main Event ends, a two-day Cyber Monday event will take place, likely on November 30 and December 1, 2025, offering a fresh lineup of online-only offers.

Price Match and Membership Benefits

The Holiday Price Match Guarantee is expected to return in 2025, covering purchases from early November through Christmas Eve. If an item drops in price at Target later in the season, the difference can be refunded upon request. Target also matches select competitor prices within 14 days of purchase.

Shoppers enrolled in the free Target Circle loyalty program will have access to extra discounts, Deal of the Day offers, and weekly promotions. Those with a Target Circle Card can usually save an additional 5% on most purchases.

Discount Levels

Discounts in recent years have consistently reached:

Up to 50% off: electronics, toys, small appliances, luggage, board games, holiday décor, and artificial trees.
30–40% off: clothing, bedding, bath, and home basics.
Flat savings on tech: such as $75 off PlayStation 5 consoles or up to $150 off select Apple devices.
Buy two, get one free promotions: especially on books, movies, and music.

These ranges are expected to continue in 2025, with categories like tech, gaming, and home essentials drawing the deepest discounts.

Examples from 2024

Last year’s sale included some of Target’s lowest prices of the season:

50% off select board games and puzzles, including Monopoly.
Up to 50% off small appliances from brands like Cuisinart, Ninja, and Nespresso.
Up to $150 savings on Apple devices.
PlayStation 5 consoles discounted by $75.
40% off sweatshirts, denim, and fleece.
30% off adult sleepwear.
50% off holiday trees and décor.
Exclusive in-store only Taylor Swift merchandise, limited to four per customer.

These examples suggest similar categories will headline the 2025 ad.

Last Year’s Black Friday Ad (Main Event)

Black Friday Ad History

Are you interested in seeing some of Target’s older Black Friday ads? Then follow the links below to view the last few years of ad history.

2024: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64, 65, 66, 67, 68, 69, 70, 71, 72, 73, 74, 75, 76, 77, 78, 79, 80, 81, 82, 83, 84, 85, 86, 87, 88 and 89.
2023: Ad #1, Oct. 29-Nov. 4, 2023: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37 and 38. Ad #2, Nov. 5-11, 2023: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33 and 34. Ad #3, Nov. 12-18, 2023: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41 and 42. Ad #4, Nov. 19-25, 2023: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64, 65, 66, 67, 68, 69, 70, 71, 72, 73 and 74.
2022: Ad #1, Oct. 30-Nov. 5, 2022: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37 and 38. Ad #2, Nov 6-12, 2022: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40 and 41. Ad #3, Nov 13-19, 2022: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41 and 42. Ad #4, Nov 20-26, 2022: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64, 65, 66, 67, 68, 69 and 70.
2021: BF Ad #1 (Oct. 31-Nov. 6, 2021): Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25 and 26. BF Ad #2 (Nov. 7-13, 2021): Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36 and 37. BF Ad #3 (Nov. 14-20, 2021): Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41 and 42. BF Ad #4 (Nov. 21-27, 2021): Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, 60. BF Doorbuster Ad (Nov. 25-27, 2021): Page 1, 2, 3, 4, 5 and 6.
2020: BF Ad #1 (Nov. 1-7, 2020): Page 1, 2, 3, 4, 5, 6, 7 and 8. BF Ad #2 (Nov. 8-14, 2020): Page 1, 2, 3, 4, 5 and 6. BF Ad #3 (Nov. 15-21, 2020): Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31 and 32. BF Ad #4 (Nov. 22-28, 2020): Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35 and 36.
2019: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53 and 54.
2018: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, and 52.
2017: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, and 40.
2016: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, and 40.
2015: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, and 37.