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Zales Black Friday 2025 Sale – The Event is Live!

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Updated on Wednesday, November 26, 2025: Zales’ Black Friday 2025 sale is now live! If you’re planning to shop this holiday season, it helps to know the timing, discount levels, exclusions, and types of jewelry included. Below, we break down everything you need to know based on the confirmed 2025 sale.

Black Friday 2025 Sale Dates

Zales’ official Black Friday 2025 sale runs from Thursday, November 20 through Sunday, November 30, 2025, at 5:59 AM CST. A separate Cyber Monday sale will follow afterwards. The sale is available both in-store and online at zales.com.

How Big the Discounts Are

Zales is offering two main types of savings:

  • Up to 50% off Black Friday specials on select featured items.
  • Up to 40% off nearly everything else in-stock, no promo code required. Sale prices are reflected directly on qualifying items.

Most jewelry, including fashion pieces, engagement rings, watches, and more, will have the discounted price already applied. Some items may have had interim markdowns before the sale, so the price you see may reflect both prior and Black Friday discounts.

Featured Black Friday 2025 Deals

Here are some of the top Black Friday 2025 deals:

  • 1 CT. T.W. Journey Lab-Grown Diamond Curved Bar Necklace in Sterling Silver (F/VS2) – $399.98, 45% off (Was $729)
  • 1 CT. T.W. Lab-Grown Diamond Graduated Line Necklace in 10K White Gold (F/VS2) – $1,099.98, 50% off (Was $2,199)
  • 1/2 CT. T.W. Lab-Grown Diamond Rounded Triple Row Band in 10K White Gold (F/VS2) – $499.98, 50% off (Was $999)
  • Blue Lab-Created Sapphire & 3/8 CT. T.W. Lab-Grown Diamond Hoop Earrings in Sterling Silver (F/VS2) – $299.98, 45% off (Was $549)
  • 5 CT. T.W. Lab-Grown Diamond Tennis Bracelet in 10K White Gold (F/SI2) – $1,999.98, 43% off (Was $3,500)
  • 1 CT. T.W. Journey Lab-Grown Diamond Hoop Earrings in Sterling Silver (F/VS2) – $299.98, 59% off (Was $729)
  • 1-1/2 CT. T.W. Princess-Cut Certified Lab-Grown Diamond Frame Engagement Ring in 14K White Gold (F/VS2) – $1,399.98, 44% off (Was $2,499.99)
  • 1/4 CT. Lab-Grown Diamond Solitaire Chain Bracelet in Sterling Silver (F/VS2) – $99.98, 49% off (Was $195)
  • 1/2 CT. T.W. Certified Lab-Grown Diamond Solitaire Stud Earrings in 14K White Gold (F/VS2) – $249.98, 54% off (Was $549)
  • 1 CT. T.W. Lab-Grown Diamond Fashion Band in Sterling Silver (F/VS2) – $399.98, 45% off (Was $729)
  • 2-1/4 CT. T.W. Princess-Cut Certified Lab-Grown Diamond Engagement Ring in 14K White Gold (F/VS2) – $1,999.98, 47% off (Was $3,799.99)
  • 2 CT. T.W. Oval Certified Lab-Grown Diamond Bridal Set in 14K White Gold (F/VS2) – $2,499.98, 38% off (Was $3,999.99)
  • 4-1/2 CT. T.W. Certified Lab-Grown Diamond Engagement Ring in 14K White Gold (F/VS2) – $4,999.98, 41% off (Was $8,499.99)
  • 1 CT. T.W. Certified Lab-Grown Diamond Solitaire Pendant & Drop Stud Earrings Set in Sterling Silver (I/SI2) – $149.98, 63% off (Was $399.99)
  • 3/4 CT. T.W. Diamond Solitaire Hidden Frame Stud Earrings in 10K White Gold (I/I2) – $749.98, 56% off (Was $1,699.99)

These deals highlight lab-grown diamond jewelry, engagement rings, bracelets, earrings, and pendants, with discounts from 35% to over 60% off.

Exclusions to Expect

Official exclusions for the 2025 sale include:

  • From This Moment and Lab-Grown Diamond solitaire rings
  • Shahla designer collection
  • Timepieces outside featured brands
  • Licensed sports team jewelry
  • Specially priced items, Charms, Internally Flawless, Stellar Allure, Trend Spotlight, Whimly, Zales Essentials, Men’s Edit
  • Clearance, closeouts, pre-owned watches, pre-owned jewelry, and rental items
  • Customized items, Diamond Events, loose stones, protection plans, and prior purchases

Some new items, designer brands, or exclusive collections may also be excluded. Offers cannot be combined with any other coupon or promotion.

Shipping & Return Policy

Zales offers free shipping in the U.S. on online orders with no minimum purchase. Their standard 60-day risk-free return policy applies, and during the holidays, returns may be extended into January for extra flexibility.

Zales Black Friday 2025 Ad & Official Terms

Comparing with Other Sales

One thing to keep in mind is that some of Zales’ Black Friday prices may not be dramatically different from what you’ll find during other big events, like Labor Day or Valentine’s Day sales. For certain items, the savings are bigger during Black Friday, but for others, the discounts are fairly similar.

If you’re shopping for a specific type of ring or necklace, it’s worth checking other jewelry stores too. Costco, for example, has competitive pricing on diamond jewelry. Comparing across retailers can help make sure you’re actually getting the best deal.

Black Friday Ad History

We’ve built quite an archive of Zales’ previous Black Friday ads over the years. Follow the links below to view the ad history.

The double doors are wide open at the Zales Factory Outlet store in Camarillo, CA. Photo by Witold Sadowski.

Questions & Comments

What new jewelry are you planning on buying this upcoming holiday weekend at Zales? Getting something for yourself or are you shopping for the perfect Christmas gift? Maybe an engagement ring for one lucky girl? Let us know in the comments below.

Zales Cyber Monday 2025 Sale – What’s Coming and When

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Updated on Saturday, November 15, 2025: Zales’ Cyber Monday 2025 sale is expected to largely continue the promotions from Black Friday rather than introducing a completely new set of deals. Based on past trends, you can anticipate similar discounts on engagement rings, diamond jewelry, fashion pieces, and watches, with the “Cyber Monday” label applied to the ongoing sale.

Cyber Monday 2025 Sale Dates

The broader Black Friday sale is predicted to begin on Monday, November 17, 2025, both online at zales.com and in stores. Cyber Monday itself falls on Monday, December 1, 2025, and most Black Friday offers usually remain available through that date. Certain limited-time deals may end sooner, likely around Saturday, November 29, 2025, or when stock runs out.

Typical Discounts

Zales typically offers storewide savings of up to 40% off, covering categories like fashion jewelry, watches, and bridal items, though high-end or specialty collections are often excluded. In addition, select featured items, such as engagement rings, diamond earrings, and tennis bracelets, can see deeper discounts of up to 50% or more.

Last Year’s Comparable Deals

For context, some of the notable deals from the previous year included:

  • 2‑1/3 CT T.W. lab-created diamond split-shank engagement ring: $1,999.98 (58% off).
  • 10 CT T.W. lab-created diamond tennis bracelet: $2,999.98 (62% off).
  • 1 CT T.W. princess-cut lab-created diamond solitaire stud earrings: $799.98 (49% off).
  • Button freshwater cultured pearl and lab-created sapphire snowman pendant: $49.98 (61% off).
  • 1/10 CT T.W. Art Deco vintage-style hoop earrings: $99.98 (71% off).

These examples highlight the range of items and discount levels, from high-value diamond pieces to smaller, more affordable jewelry.

Possible Exclusions

Not all items at Zales are included in the Cyber Monday sale. Exclusions usually cover designer collections such as Alessi Domenico, Shahla, and SOKO, custom or build-your-own jewelry, loose stones, certain watches, pre-owned or clearance items, protection plans, repairs, prior purchases, and new arrivals or exclusive collections.

Shipping and Returns

Zales generally provides free standard shipping for U.S. orders. Their standard 60-day return policy applies, and during the holiday season this window may be extended into January.

Last Year’s Cyber Monday Ad

Cyber Monday Ad History

We’ve built an archive of Zales’ previous Cyber Monday ads over the years that we’ve been tracking their sales. You can take a look and compare this year’s deals to those from the last few years by following the links below.

  • 2024: Page 1, 2, 3, 4 and 5.
  • 2023: Page 1, 2, 3, 4, 5, 6, 7, 8, 9 and 10.
  • 2022: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11 and 12.
  • 2021: Page 1, 2 and 3.
  • 2020: Page 1 and 2.
  • 2019: Page 1, 2, 3, 4 and 5.
  • 2018: Page 1, 2 and 3.
  • 2017: Page 1, 2 and 3.
  • 2016: Page 1, 2 and 3.
  • 2015: Page 1.
  • 2014: Page 1.

Questions & Comments

What are you planning on getting at Zales this holiday season? Let us know in the comments.