Updated on Tuesday, November 25, 2025: Walmart’s Black Friday 2025 “Main Event” (aka Event #2) is officially live at walmart.com with thousands of items marked down across electronics, toys, home, fashion, and beauty. Here’s everything you need to know.
Black Friday 2025 Schedule (Confirmed)
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Event 1: November 14–16, 2025 (now over)
Available online and in stores. Walmart+ members get five hours of early online access starting November 13, 2025 at 7:00 p.m. ET / 4:00 p.m. PT. -
Event 2: November 25–30, 2025 (now live!)
Online only from November 25–27, 2025, then both at walmart.com and in-stores from November 28–30, 2025. Early access for Walmart+ starts November 24, 2025 at 7:00 p.m. ET / 4:00 p.m. PT. -
Cyber Monday: December 1, 2025.
Online only, with Walmart+ early access starting Sunday, November 30, 2025 at 7:00 p.m. ET / 4:00 p.m. PT. Learn more.
Walmart stores will remain closed on Thanksgiving Day. Delivery options this year include in-store pickup, Express Delivery, and free two-day shipping on many items.
Walmart’s Black Friday 2025 Featured Deals, Event #2
Here’s some of the featured deals coming at the main event:
Electronics & Gadgets
- 85” TCL 4K Roku TV – Special Buy: $498.00 (similar to this)
- Meta Quest 3, 128 GB (Batman included) – Was $299.00; Event Price: $249.00 (similar to this)
- Dreo HEPA Air Purifier – Was $119.98; Event Price: $59.99 (similar to this)
- Dyson Supersonic Hair Dryer – Was $419.99; Event Price: $259.99 (similar to this)
- PlayStation Controllers – Was $74.88; Event Price: $54.00 (similar to this)
Kitchen & Home
- Blackstone 28” Outdoor Griddle with Hood – Was $224.00; Event Price: $157.00 (similar to this)
- Carote 15-Piece Cookware Set – Was $199.99; Event Price: $53.99 (similar to this)
- Ninja Luxe Cafe – Was $749.99; Event Price: $599.99 (similar to this)
- Better Homes & Gardens 12 oz. Iridescent Jar Candle – Special Buy: $5.00 (similar to this)
- Hotel-Style Bath Towels – Special Buy: $5.00
- Hyper Tough Stack Mobile Toolbox – Special Buy: $59.00 (similar to this)
Toys & Games
- 20” Rock It Kids Bike – Was $98.00; Event Price: $60.00 (similar to this)
- Nerf Quiet Court Basketball – Special Buy: $15.00 (similar to this)
- Pokemon Collectible Trading Card Tins – Special Buy: $17.00 (similar to this)
- PopMart Labubu Big Into Energy – Was $43.78; Event Price: $34.99 (similar to this)
- SmART Sketcher 2.0 – Was $134.97; Event Price: $89.99 (similar to this)
Health & Beauty
- Laneige Lip Mask – Was $24.00; Event Price: $16.49 (similar to this)
- Liquid IV Cotton Candy Hydration Mix, 48 ct. – Was $64.58; Event Price: $45.21 (similar to this)
Baby & Kids
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Safety First Grow & Go Convertible Car Seat – Was $139.00; Event Price: $124.00 (similar to this)
Apparel & Accessories
- Scoop Fashion Scubaknit Lounge Top/Bottom – Was $19.00; Event Price: $12.00
- Vibrant Life “Favorite Child” Dog Sweater (M/L) – Special Buy: $9.88 (similar to this)
- Wrangler Men’s Denim – Was $19.98; Event Price: $13.00 (similar to this)
- Yitty Active Women’s Ultraluxe Kick Flare High Waist Legging – Was $29.99; Event Price: $19.99 (similar to this)
Campaign Highlight: WhoKnewVille
This year, Walmart is introducing “WhoKnewVille,” a holiday campaign inspired by the whimsical world of Dr. Seuss. The idea is to show how Walmart can make holiday shopping easier and more fun. You’ll see it across social media, TV, and even virtual spaces, tying into the brand’s message that you can save money and still enjoy the season.
How Walmart+ Early Access Works
Walmart+ members get a five-hour head start online before each event. Paid membership is required (free trials don’t count). It normally costs $98 per year but is now on sale for $49 (50% off) until December 2, 2025.
Additional perks for Walmart+ members include:
- Free delivery on orders.
- Early morning delivery starting at 6 a.m.
- Express delivery available in as little as 30 minutes in some areas.
- An option to upgrade to InHome delivery, which places groceries and goods directly into your fridge or garage for an additional fee.
Walmart’s Return Policy for the Holidays
Walmart usually offers extended holiday returns. For 2025, expect qualifying purchases made during November and December to be returnable until January 31, 2026. Some exclusions apply, especially for electronics and certain categories, so always double-check the terms once they’re officially announced.
When Did The Ads Drop
The ads are usually released a few days before each event.
- Event 1 ad dropped on Thursday, November 13, 2025.
- Event 2 ad arrived on Monday, November 24, 2025.
Walmart’s Event #2 Featured Deals
Black Friday Ad History
Are you interested in seeing some of Walmart’s older Black Friday ads? Then follow the links below to view the last few years of ad scan/flyer history.
- 2025 (Main Event): Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19 and 20.
- 2024: Event #1: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15 and 16. Event #2: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34 and 35.
- 2023: Event #1: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33 and 34. Event #2: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, 60, 61, 62 and 63.
- 2022: Event #1: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13 and 14. Event #2: 1, 2, 3, 4, 5, 6, 7 and 8. Event #3: 1, 2, 3, 4, 5 and 6.
- 2021: Event #1: page 1, 2, 3, 4, 5, 6, 7, 8 and 9. Event #2: page 1, 2, 3, 4, 5, 6, 7 and 8. Event #3: page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19 and 20.
- 2020: Event #1: page 1, 2, 3, 4, 5, 6, 7, 8 and 9. Event #2: page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16 and 17. Event #3 (main event!): page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11 and 12.
- 2019: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37 and 38.
- 2018: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36 and 37.
- 2017: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14 and 15.
- 2016: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, and 34.
Questions & Comments
What do you plan on getting at Walmart over Thanksgiving weekend? A new TV for yourself? Some toys for your kids? A gift for someone special under the Christmas tree? Let us know in the comments section below.
