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Helzberg Diamonds Black Friday 2025 Sale – What to Expect & When

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Updated on Tuesday, November 11, 2025: If you’re thinking about upgrading your jewelry box or shopping for a holiday gift, Helzberg Diamonds’ Black Friday sale is worth watching. Based on what they’ve done in the past, here’s what you can expect this year, when the sale is likely to start, and what types of deals might show up.

Expected Black Friday 2025 Sale Dates

Helzberg Diamonds tends to stick to a pretty predictable Black Friday schedule. If this year follows the same pattern as last year, the main Black Friday 2025 event will likely begin on Tuesday, November 25th. That’s two days before Thanksgiving  itself.

It’s also worth noting that Helzberg usually releases early or pre-Black Friday deals leading up to the main event. These early deals might not be as extensive, but they can still be worth checking out. The main sale should run through Black Friday and likely into the weekend or even through Cyber Monday, depending on their final announcement.

You’ll probably be able to shop both in stores and at helzberg.com, although exact product availability may vary depending on how you choose to shop. And as always, there will likely be some exclusions or limited-stock items, so it’s good to shop early once it goes live.

How Much Can You Save?

During last year’s Black Friday event, Helzberg offered discounts up to 65% off. The higher discounts are typically applied to select items, especially lab-grown diamonds and fashion jewelry. Traditional mined diamond pieces and engagement rings tend to be discounted more modestly, but they still may come with solid price drops depending on the item.

Keep in mind that “up to 65% off” means not everything is going to be marked down that much, but you can still expect a good selection of pieces at 30%, 40%, or 50% off.

Examples of Past Black Friday Deals

To get a better idea of what might be offered this year, here are some specific examples from Helzberg’s 2024 Black Friday sale:

  • Multi-row 1/2 ct. tw. Lab-Grown Diamond Band — $279.99 (reg. $799.99, ~65% off)
  • 2 ct. tw. Round Lab-Grown Diamond Halo Earrings — $879.99 (reg. $2,499, ~65% off)
  • 1/4 ct. tw. Lab-Grown Diamond J-Hoop Earrings — $179.99 (reg. $499.99, ~64% off)
  • 2 ct. tw. Lab-Grown Diamond Tennis Bracelet — $979.99 (reg. $2,499, ~61% off)

One thing to keep in mind is that some styles may only be available online or only in select stores, so it’s worth checking both places if you’re looking for something specific. Product images online are often magnified to show detail, and actual items may differ slightly in appearance.

Last Year’s Black Friday Ad

Helzberg’s Black Friday Ad History

Are you interested in seeing some of Helzberg Diamonds’ older Black Friday ads? Then follow the links below to view the archived ad scans.

  • 2024: Page 1, 2 and 3.
  • 2023: Page 1.
  • 2022: Page 1, 2, 3 and 4.
  • 2021: Page 1, 2, 3 and 4.
  • 2020: Page 1.
  • 2019: Page 1, 2, 3, 4 and 5.
  • 2018: Page 1, 2 and 3.

Questions & Comments

What will you be buying at Helzberg Diamonds’ this upcoming Thanksgiving weekend? Are you planning to propose or simply want to surprise a loved one with a sparkling gift under the Christmas tree? Let us know in the comments below.