Coach tends to go big during their annual Black Friday “Holiday Event,” and 2025 looks like it’ll be no exception. If you’re trying to figure out what kinds of deals to expect, when the sale starts, and what kinds of items might be worth your attention, here’s a look at all the key details based on past sales trends.
When Is Coach’s 2025 Black Friday Sale?
This year, Coach’s Black Friday event is expected to begin on Friday, November 21, 2025. That’s exactly one week before Black Friday itself, which falls on November 28 in 2025. The sale is expected to run all the way through Cyber Monday, December 1, 2025, or until inventory sells out.
Keep in mind that if you’re hoping to pick up a specific item or style, it’s usually better to shop earlier in the event. Popular colors and styles can sell out early.
Where the Sale Is Happening
The Black Friday sale will be available on coach.com and in their retail stores across the U.S. It’s important to know that Coach Outlet locations are not part of this sale. Neither are Coach’s specialty stores like Herald Square, department store counters, airport shops, or any cruise ship boutiques. Those operate separately and typically have different pricing and inventory.
What Kind of Discounts to Expect
Based on previous years and current info, here’s a breakdown of the types of discounts you can expect during Coach’s 2025 Holiday Event:
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Up to 40% off select styles.
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25% off mort other full-price items across the site and in stores.
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Free standard shipping and free returns for online orders (excludes custom items).
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Customized or monogrammed items are always final sale.
In terms of how this compares to other brands, this structure is similar to what Tory Burch typically offers around the same time (a 30% off threshold for orders over a certain amount, or flat 25% off sitewide).
The 40% off group usually includes seasonal pieces, end-of-season colors, and promotional products. Full-priced core pieces (like their bestselling Tabby or Willow styles) often fall under the 25% off.
Sample Discounts From Last Year
Here are some featured deals that were available in 2024:
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Tabby Shoulder Bag 26 – Originally $395, marked down to $296.25 (25% off).
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Willow Tote 24 – Regularly $350, dropped to $262.50.
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Coach Originals Leather Crossbody – Typically $395, reduced to $237 (40% off).
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Men’s Charter Backpack in Signature Canvas – Was $495, down to $371.25.
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Rogue Top Handle Bag – Regular price $695, sale price $417 (40% off).
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Slide Sandals and Signature Sneakers – 25% to 30% off select sizes and styles.
What’s Probably Not Going to Be Included
While Coach is fairly generous with their discounts, but not everything is included. Here’s what’s typically excluded:
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Customized or monogrammed items – These are always final sale and don’t get discounted. Even if they’re full-price, the 25% off generally doesn’t apply.
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Coach Create or Coach x [Designer] collaborations – Special collections, especially recent ones, are often excluded or have limited availability.
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Brand-new releases – Items that just launched in the weeks leading up to the sale may be excluded.
A Note on Shipping & Returns
If you’re shopping online, standard shipping and returns are free. The only catch is with customized or monogrammed items, which are nonrefundable.
Coach usually ships within a few days, but expect slight delays during the Black Friday period.
Last Year’s Black Friday Ad
Coach’s Black Friday Ad History/Archive
Are you interested in seeing some of Coach’s older Black Friday ads? Then follow the archive links below for a full history.
- 2024: Page 1, 2 and 3.
- 2023: Page 1 and 2.
- 2022: Page 1, 2 and 3.
- 2021: Page 1 and 2.
- 2020: Page 1 and 2.
- 2019: Page 1, 2 and 3.
- 2018: Page 1, 2, 3, 4 and 5.
- 2017: Page 1.
- 2016: Page 1 and 2.
- 2015: Page 1.
Questions & Comments
What new handbag, purse or shoes are you planning on picking up this Black Friday from Coach? Maybe something from Tory Burch or Michael Kors as well? Let us know in the comments below.