Sunglass Hut’s annual Black Friday sale is quickly coming up once again. As aways, you can expect both in-store and online deals on hundreds of frames across the store, including popular designer and sports eyewear. Here’s what you can expect to see at this year’s event.
Black Friday 2025 Sale Dates & Early Access
Sunglass Hut’s Black Friday 2025 sale is expected to start early for members of “The Sun Club,” the store’s free loyalty program. Early access is likely on Thursday, November 20, 2025 (that’s a week before Thanksgiving). Sun Club members will also earn points with purchases and have access to members-only deals and previews.
The main sale is expected to open for all shoppers on Sunday, November 23, 2025, and run through Cyber Monday, December 1, 2025.
Typical Discounts & Eligible Items
Sunglass Hut usually offers up to 50% off select sunglasses both in-stores and at sunglasshut.com. More than 2,000 frames are usually available, covering a variety of brands, lens types, and styles. Free two-day shipping and 90-day returns generally apply to online orders. As always, some exclusions may apply.
Popular brands included in previous sales have been Ray-Ban, Oakley, Prada, Gucci, and Maui Jim. Ray-Ban Aviators and Wayfarers and Oakley sports frames often receive notable discounts. Designer frames usually have smaller discounts compared with more widely available styles. Polarized lenses and performance sunglasses are frequently part of the sale as well.
Last Year’s Black Friday Ad
Sunglass Hut’s Black Friday Ad History/Archive
Are you interested in seeing some of Sunglass Hut’s older Black Friday ads? Then follow the links below to view the last few years of ad history.
- 2024: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14 and 15.
- 2023: Page 1.
- 2022: Page 1, 2, 3, 4, 5, 6 and 7.
- 2021: Page 1 and 2.
- 2020: Page 1, 2, 3, 4, 5 and 6.
- 2019: Page 1 and 2.
- 2018: Page 1 and 2.
- 2017: Page 1.
- 2016: Page 1, 2, 3 and 4.

Questions & Comments
What new shades are on your holiday wish list? Let us know in the comments section below.