St. John Knits Black Friday 2024 Sale – What to Expect

We have a long way to go until St. John Knits’ Black Friday 2024 sale arrives, however you can scroll down the page to see their 2023 ad and offer details to get a general idea of what they typically offer during the annual event. Of course all of you joined to our newsletter will be the first to know once we know more. See you again soon!

Updated on Friday November 24, 2023: St. John Knits’ Holiday sale is now live! You can already, shop in stores and at to get up to 40% to 60% off select Pre-Fall styles. Discount applied at checkout so no promo code is required. Sale expected to last through Cyber Monday, November 27, 2023.

Not valid on purchases at St. John Outlets, specialty retailers, or department stores. Final Sale items will be indicated online and at checkout. Other terms apply so be sure to see the complete details posted in the ad below. Happy bargain hunting!

Black Friday 2023 Start & End Dates

St. John’s “Holiday Event” sale typically runs for about a 10 days or so; it started a week before Black Friday and will likely end on Cyber Monday. If we assume they return with a similar Black Friday sales schedule then this is when you’ll likely be able to shop the deals here in 2023:

  • Confirmed BF start date: Friday November 17, 2023.
  • Expected BF end date: Monday November 27, 2023 (that’s on Cyber Monday).

Ad History

Are you interested in seeing some of St. John’s older Black Friday ads? Then you’ve come to the right place! Follow the links below to view the last few years of ad history.

  • 2023: Page 1 and 2.
  • 2022: Page 1 and 2.
  • 2021: Page 1.
  • 2020: Page 1.
  • 2019: Page 1, 2, 3, 4, 5 and 6.
  • 2018: Page 1.
  • 2017: Page 1, 2 and 3.
  • 2016: Page 1.
  • 2015: Page 1, 2, 3 and 4.
As the evening sets in there’s just under an hour left of shopping at the St. John Factory Outlet store in Camarillo, CA. Photo by Witold Sadowski.


What are some of your favorite St. John’s styles this fall/winter season? Find any good deals that you would like to share with us? Then leave your comments.

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