St. John Knits’ Black Friday 2023 Sale: The Ad is Posted!

Updated on Friday November 24, 2023: St. John Knits’ Holiday sale is now live! You can already, shop in stores and at to get up to 40% to 60% off select Pre-Fall styles. Discount applied at checkout so no promo code is required. Sale expected to last through Cyber Monday, November 27, 2023.

Not valid on purchases at St. John Outlets, specialty retailers, or department stores. Final Sale items will be indicated online and at checkout. Other terms apply so be sure to see the complete details posted in the ad below. Happy bargain hunting!

Black Friday 2023 Start & End Dates

St. John’s “Holiday Event” sale typically runs for about a 10 days or so; it started a week before Black Friday and will likely end on Cyber Monday. If we assume they return with a similar Black Friday sales schedule then this is when you’ll likely be able to shop the deals here in 2023:

  • Confirmed BF start date: Friday November 17, 2023.
  • Expected BF end date: Monday November 27, 2023 (that’s on Cyber Monday).

Current Offers

A complete list of St. John’s current offers and coupons are posted below (we update this on an ongoing basis). Be sure to check out what’s available today before heading out to shop. Enjoy!

Ad History

Are you interested in seeing some of St. John’s older Black Friday ads? Then you’ve come to the right place! Follow the links below to view the last few years of ad history.

  • 2023: Page 1 and 2.
  • 2022: Page 1 and 2.
  • 2021: Page 1.
  • 2020: Page 1.
  • 2019: Page 1, 2, 3, 4, 5 and 6.
  • 2018: Page 1.
  • 2017: Page 1, 2 and 3.
  • 2016: Page 1.
  • 2015: Page 1, 2, 3 and 4.
As the evening sets in there’s just under an hour left of shopping at the St. John Factory Outlet store in Camarillo, CA. Photo by Witold Sadowski.


What are some of your favorite St. John’s styles this fall/winter season? Find any good deals that you would like to share with us? Then leave your comments.

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