Every year, NEX hosts one of its biggest sales during Black Friday, and this year should be no different. Here’s a look at what you should expect this year, when the sales will likely go live, the types of discounts typically offered, and examples of deals we saw last year.
Black Friday 2025 Sale Dates (Expected)
Navy Exchange’s Black Friday Sale is a 3-day event every year. For 2025, it will most likely start online on Thanksgiving Day, Thursday, November 27, 2025. Keep in mind that all NEX stores will be closed on Thanksgiving Day itself, so you’ll only be able to shop online that day. Then, in-store sales are expected to begin early on Friday morning, November 28, 2025. Depending on your local store, doors will open at either 5:00 AM or 7:00 AM. The sale will continue through Saturday evening, November 29, 2025.
The NEX Black Friday ad usually gets leaked a few days before the sale starts (it’s usually around 48 pages long). Last year, it was released on the Sunday before Thanksgiving, which means we can expect the 2025 ad to drop around Sunday, November 23. That will give you a few days to browse the deals and plan what to buy.
A very important thing to remember is that shopping at Navy Exchange is not open to the general public. You need to be an active-duty military member, a retiree, a reservist, or a dependent with access to shop at NEX. They will verify your status before you can make any purchases during the sale.
Expected Discounts and Deal Trends
Based on previous years, most deals during NEX’s Black Friday sale fall in the 20% to 50% off range. Some items, like specific electronics or limited-time doorbusters, might go even higher. For example, last year there were deals offering up to 60% off on select kitchen appliances and toys.
Here’s a general breakdown of what discount levels you can expect in 2025 based on last year’s sale trends:
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Large Electronics (TVs, Laptops, Tablets): 20% to 40% off, with select models discounted even deeper.
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Small Kitchen Appliances (Coffee Makers, Air Fryers, Blenders): 30% to 50% off.
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Toys and Games: Up to 50% off on top brands like LEGO, Barbie, and Nerf.
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Clothing and Footwear: 25% to 40% off across men’s, women’s, and kids’ apparel.
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Jewelry and Watches: 30% to 50% off select styles.
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Home Essentials (Vacuum Cleaners, Cookware Sets): Up to 50% off.
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Beauty Products: Gift sets and beauty kits were discounted up to 40%.
It’s worth noting that while NEX’s prices are already tax-free and often competitively lower than civilian stores, Black Friday gives an extra price drop that’s hard to beat for eligible shoppers.
Specific Sale Item Examples from Last Year
To get a better idea of what might be on sale this year, here’s a look at some actual items that were featured during NEX’s Black Friday sale in 2024:
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Samsung 75” Class 4K UHD Smart TV: Discounted to $579.99, which was around $100 cheaper than other major retailers.
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Apple iPad (9th Gen): Priced at $249.99, a $70 discount from its regular price.
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Keurig K-Supreme Coffee Maker: On sale for $79.99, down from $129.99.
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Dyson V8 Animal Cordless Vacuum: Dropped to $299.99 from the usual $449.99.
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LEGO Star Wars Sets: Select sets were 30% off.
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Barbie Dreamhouse Playset: Marked down to $179.99, saving $50.
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Men’s Under Armour Hoodies: Reduced to $29.99, originally priced at $50.
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Coach Handbags: Select styles were offered at 40% off.
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Fitbit Versa 4 Smartwatch: Priced at $149.99, which was $50 off.
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Calphalon 10-Piece Cookware Set: Discounted to $199.99, down from $299.99.
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Fragrance Gift Sets (Versace, Gucci, etc.): Up to 40% off.
These examples give a good picture of what categories tend to get the deepest discounts. Electronics and kitchen gadgets are usually headliners, but toys and fashion deals are also strong. If you’re looking for gifts, it’s a good time to grab beauty sets and jewelry too.
Example Black Friday Ad (2023)
Navy Exchange’s Black Friday Ad History/Archive
Are you interested in seeing some of the older Black Friday ads from Navy Exchange? Then follow the links below to view the ads from the last few years.
- 2023: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47 and 48.
- 2022: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30 and 31.
- 2021: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43 and 44.
- 2020: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55 and 56.
- 2019: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59 and 60.
- 2018: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35 and 36.
- 2017: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, and 48.
Questions & Comments
What are you planning on buying at Navy Exchange this Thanksgiving weekend? Let us know in the comments below.