Levi’s Black Friday 2020 Ad – What to Expect

It’s still too early for us to know what’s coming at Levi’s Black Friday sale this year but you can scroll down the page to see the details from last year to get an idea of what’s likely to come (we’re expecting to see a similar 40% off site-wide offer return again).

We’ll be posting a copy of Levi’s Black Friday ad and all the important details for 2020 once we know more. That includes the latest news on the coronavirus outbreak in terms of in-store and outlet rules, mask requirements, fitting room restrictions, store hours/closures, and more. Be sure to check back again soon for the latest updates or simply join our newsletter and we’ll let you know the moment news is announced.

Expected 2020 Start & End Dates

We’ve noticed that Levi’s not only likes to run the same Black Friday sale each year but that they also like to run it during the same dates. And even though the COVID-19 pandemic is causing many brands and businesses to alter their sales schedules this year, we’re not expecting significant changes from Levi’s. Here’s what we are predicting:

  • Expected start date: Monday November 23, 2020. That’s the Monday before Thanksgiving.
  • Expected end date: Sunday November 29, 2020 at 11:59pm PST (although pretty much the same offer typically returns the next day on Cyber Monday).

As always, we’ll post this year’s confirmed sale dates and times as soon as they are officially announced.

What’s Often Excluded?

Even though Levi’s often advertises “no product exclusions” at their Black Friday sales, that does not mean there are no exclusions at all. Here are the things we typically see excluded from any of their storewide and site-wide sales:

  • Customized products and special orders.
  • Gift card purchases.
  • Service fees such as gift wrapping, taylor shop services and shipping and handling costs.

Current Offers

We’re including a full list of Levi’s current offers and coupons below. It’s always wise to double check what other promotions are now live before heading out to shop. Good luck!

Last Year’s Black Friday Ad

Last updated on Monday November 25, 2019: Thanksgiving is almost here but no need to wait until Black Friday to pick up a good deal from Levi’s. That’s because you can get early access to their Black Friday sale today, exclusively online!

Starting now, shop levis.com with promo code INDIGO to get 40% off site-wide. Free shipping and free returns are included with all orders as well. Some exclusions may apply so see the terms posted below for full details. Sale ends on Sunday December 1, 2019 at 11:59pm PST.


Are you interested in seeing some of Levi’s older Black Friday ads? Then follow the links below to take a walk down memory lane.

  • 2019: Page 1.
  • 2018: Page 1 and 2.
  • 2017: Page 1.
  • 2016: Page 1.
  • 2015: Page 1, 2 and 3.
  • 2014: Page 1.


What do you plan on getting at Levi’s this Thanksgiving weekend? Will you also be shopping for jeans somewhere else, like at 7 For All Mankind, Joe’s, Lucky Brand, or True Religion? Let us know in the comments below.

One thought on “Levi’s Black Friday 2020 Ad – What to Expect”

  1. Levi’s 501’s are the what I usually go with… My jeans seem to last forever so just one or two pairs for me on Black Friday. Maybe I’ll get a few t-shirts if something I like ends up being on clearance.

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