Lucky Brand Black Friday 2020 Sale – What to Expect

It’s still too early for us to know what’s coming at Lucky Brand’s Black Friday sale this year but you can scroll down the page to see the details from last year to get an idea of what’s likely to come (we’re expecting to see a similar offer return). We’ll be posting a copy of their ad and all the important details for 2020 once we know more. Be sure to check back again soon for the latest updates or simply join our newsletter and we’ll let you know the moment news is announced.

Last Year’s Black Friday Ad

Last updated on Tuesday November 26, 2019: Lucky Brand just kicked off their 2019 Black Friday sale.

Starting now, shop to get 40% off all shoes, 50% off storewide on everything else Lucky, and 60% off Next Level deals. Offer available online only through through 11:59 PM PT on Saturday November 30, 2019 while supplies last. Exclusions apply so see the terms posted below for complete details.

Expected 2020 Start & End Dates

Lucky Brand always gives us a decent head start to their Black Friday sale. If the sale timeframe will be similar to the one from last year, then you can expect the sale to run from the Sunday before Thanksgiving until the Saturday after Black Friday (aka Small Business Saturday).

  • Expected start date: Sunday November 22, 2020 (online-only). The sale in-stores likely to arrive later in the week.
  • Expected end date: Saturday November 28, 2020 at 11:59PM PST.


Are you interested in seeing some of Lucky Brand’s older Black Friday ads? Then you’ve come to the right place! Follow the links below to take a walk down memory lane.

  • 2019: Page 1 and 2.
  • 2018: Page 1.
  • 2017: Page 1 and 2.
  • 2016: Page 1 and 2.
  • 2015: Page 1.
  • 2014: Page 1, 2 and 3.


What are you planning on getting at Lucky Brand clothing this holiday? Let us know in the comments section below.

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